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03/03/2023

A few SMS marketing statistics – why SMS Marketing is still effective in 2023?

As SMS marketing is still one of the most powerful sources of engaging customers, we’ve gathered a few statistics that proves its timeless worth:

🔹 less than 3% of SMS messages are considered spam, compared to nearly 85% of emails,
🔹 SMS marketing also has a 9,8% higher click-through rate,
🔹 consumers are 4.5% more likely to respond to brands’ SMS than emails.

SMS marketing is still a great chance to strengthen relationships with your customers.

15/02/2023

is and will always be a hot topic – but how to ensure you have valuable insights gathered in an effective way? 💡

🔹 Determine what data to collect: Start by identifying the specific information that you need to collect to meet your business goals.

This may include demographic data, purchasing habits, customer preferences and more.

🔹 Set goals for your business: Clearly define what you want to achieve with your data collection efforts.

This will help guide your data collection and analysis, ensuring you gather the most relevant and useful data.

🔹 Gather data requirements: Determine the specific data points that you need to collect to achieve your goals.

🔹 Identify the proper data sets: Consider both the internal and external data sources that may be relevant to your business.

🔹 Decide on data collection methods: There are a variety of methods for collecting customer data, including surveys, focus groups, online analytics and more.

Choose the methods that are most effective for your business and ensure that you are collecting data in a way that is compliant with privacy laws and regulations.

🔹 Collect and analyze the data: Once you have collected your data, it's important to analyze it in a way that provides actionable insights.

Look for patterns and trends that can help you make informed decisions about your business strategy, product offerings and customer engagement.

03/02/2023

4 ways to make your SMS marketing flourish:

✍ Personalization: SMS marketing lifts personalization to a whole new level.

Companies can not only include the customer’s name in the tailored message but can also ask survey questions to understand their preferences and improve personalization.

Also, don’t be shy. Start conversations – 89% of consumers would like to text with their favourite brand, according to Yotpo.


📈 Flow optimization: SMS is a great tactic for optimizing business flow.

Some customers might not check their email inbox often. With SMS, you can send a follow-up message.

SMS marketing allows you to send relevant messages based on specific events to guide customers to re-engage through their life cycle.

It is a great way to encourage the customer to make a quick repeat purchase and increase revenue.

🎯 Advanced targeting: Since most consumers read emails in the morning or evening, time-sensitive content is best sent through SMS.

Like email, you can target audiences based on behaviour patterns.
However, it is easier to collect personalized data to target your audience better.

People read 95% of all text messages, according to Mobile Marketing, so sending important information via SMS is the best practice.

⭐ Rewards for most engaged customers: Every consumer wants to feel appreciated.

Since companies’ audiences for text messages are usually smaller than their email lists, cultivating relationships with the most engaged customers through SMS marketing is a great way to drive higher CLV.

18/01/2023

Why it is beneficial to generate valuable insights regarding your customers?

🔍 Identifying company’s weaknesses: Use customer data to learn where you need to improve.

Sometimes you need to dig in deeper to determine the roots of the problem.

For example, if your website isn’t converting after driving traffic to it, you need to analyse particular metrics to calibrate user experience.

🙋‍♂️ Understanding customers better: Data helps you identify who your customers are.

Gathering enough information, like location, age, or gender, eventually allows for segmentation.

From here, you can adapt your marketing strategy to target specific demographics with more personalized messaging, helping to attract new customers and increasing the Customer Lifetime Value.

⏩ Predicting future behaviour patterns: Analysing the collected data can help you predict trends, prepare for them and react accordingly.

For example, if you sell business software, you can see that people from various tech companies often have questions about updating it.

If you know this in advance, you can proactively support your clients, building an excellent customer experience.

🎯 Achieving competitive advantage: You want to stay competitive? Collect customer data and put it to good use.

The better methods you use, the more valuable data you can gain, and the more competitive advantage you can achieve.

21/11/2022

Learn everything you need to know about becoming a data-driven organization! 💾

Research by McKinsey & Company showed that companies that understand the value of using data in their strategy are more likely to retain their current customers, acquire new ones and make a more significant profit.

Read our article to learn about:

🔹 Main challenges and benefits of transforming your company to make the most of the data
🔹 Steps needed to become a data-driven organization

What exactly needs to be done to become a data-driven organization? We've gathered a few tips that can help you.

29/09/2022

Customer data collection is and will always be a hot topic – how to ensure you have valuable insights gathered in a privacy-friendly way?

Don’t stay behind – it’s high time to learn about:
🔹 customer data collection,
🔹 types of customer data,
🔹 customer data collection and privacy regulations,
🔹 main benefits of privacy-friendly customer data collection.

Check out our article and learn everything you have to know! ⬇

Customer data collection is and will always be a hot topic, but how to ensure you have valuable insights gathered in a privacy-friendly way?

12/09/2022

📚 All you need to know about Big Data – the basics:

▪ What is Big Data: A massive complex data sets that are generated from various sources and grow exponentially with time.

▪ The Three Big Vs: huge Volume, high Velocity, and extensible Variety.

▪ Big Data types: Structured data, Semi-structured data, Unstructured data.

▪ Benefits of using Big Data: Better strategic decision making (by 69%), improved control of operational processes (by 54%) and improved understanding of customers (by 52%) (source: BARC).

▪ Using Big Data increases 8-10% of the profit (source: Entrepreneur Media).

02/09/2022

Personalization – an extension of contextual advertising.

It’s not rocket science – your customers only want to see advertising that means something to them. It’s a regular online advertising trend that will only be further developed in 2022.

But where should you use it to maximize its potential? 📈

· Social Media Ads 🤳 – SM users expect advertising to target them based on what they engage with and like. Such ads need to feel personal.

· Emails 📩 – personalized email campaigns allow for targeting individuals based on their shopping habits, encouraging them to buy a specific item, and offering them a discount code generated just for them.

· Google AdWords 💻 – customers enjoy the feeling that the ad is generated just for them, which improves the chances of catching their attention.

26/08/2022

The importance of behavioural segmentation is not to be overlooked.

There are different marketing segmentation categories, such as demographic, geographic, psychographic, or behavioural.

While each of those can be truly helpful in understanding customers, the last one is the most powerful.

It focuses on customers’ behaviour, the motivation to purchase, and general attitude toward the product, the brand or the company.

🔹 Segmenting your customers by their behaviour allows marketers to:

▪ Understand what motivates customers to purchase
▪ Identify the most loyal customers
▪ Learn how to keep customers interested
▪ Reach customers at the perfect time

16/08/2022

SMS Marketing in 2022: It’s still great! 🤳

🔹 Better than email: SMS open rate is 98%, with only 20% for emails (source: Crazy Egg)

🔹 95% of text messages are read and responded to within 3 minutes after being received (source: SMS Comparison USA)

🔹 89% of consumers would like to text with their favourite brand (source: Yotpo)

Don’t sleep on sending SMS to promote your brand – it will always be an effective way to reach customers with personalized communication and significantly lower marketing cost. 📨

Read more about the newest trends in SMS Marketing on our blog! ⬇

SMS will always be an effective way to reach people with personalized communication and low marketing cost. Is it still a good way to reach your customers?

12/07/2022

Using analytics in marketing can help optimise marketing output, as companies can always reach customers. How to maximise its potential?

Read our article to:
🔹 Learn about the main benefits of using Big Data in marketing
🔹 See real examples of how companies use it to improve revenue

Nowadays, consumers can be reached at all times. Using Big Data analytics in marketing can help maximize your potential output.

03/06/2022

How important is behavioural segmentation for the telecom industry?

📈 Segmentation helps companies to be up to 60% more likely to understand customers – and knowing why someone chooses certain products or services can help in various marketing actions.

What are the best practices in implementing a behavioural segmentation strategy? Learn more in our latest blog post ⬇

Behavioural segmentation in the telecom sector: placing customers' needs first by using personally addressed communication is crucial.