ATA - We Move People

09/03/2026

B2B marketing is its own unique beast. Learn more about the psychology of B2B buyers in this piece from Marketing Profs. https://www.marketingprofs.com/articles/2026/54481/b2b-buyer-behavior-marketing-research-insights

B2B buyers are not purely rational. Learn how deeper research into organizational dynamics, internal alignment, and human behavior leads to more effective B2B marketing strategies.

09/02/2026

We helped VHT consistently connect with their target audience of automotive DIYers by creating engaging content from the rebuild of a 1972 Plymouth Satellite in our Content Studio.

08/27/2026

Following current trends in marketing can be important, but truly great marketers have a strong foundation in the basics, too.

Learn how to achieve real marketing results by focusing on core principles—effective metrics, strategic use of AI, strong UX, and ad planning—rather than chasing new trends.

08/26/2026

We created an integrated marketing program focused around the concept that the truck bed coating that a truck owner would put in his truck should be too. This helped Dupli-Color break into a new category at all aftermarket retailers and disrupt the competitive landscape with BED ARMOR. https://anthonythomas.com/featured_item/integrated-product-launch-program-displace-competition/

08/20/2026

Consider this: modern B2B marketing may be more dependent than ever on finding the right audience, thanks to new innovations in the marketing landscape.

Discover how B2B brands can build awareness today through AI-optimized content; trusted practitioners; and transparent, authentic engagement that drives relevance over reach.

08/19/2026

We helped TransTec re-establish its trustworthiness and leadership position among professional rebuilders with new branding and an integrated inbound marketing program. https://anthonythomas.com/featured_item/rebuilding-an-established-brand-for-professional-technicians/

08/13/2026

"This guide breaks down what community marketing is, how it fits into modern lifecycle marketing, and how marketing teams can build and scale community programs that deliver measurable business impact."

Learn how community marketing reduces customer acquisition costs and drives advocacy by bringing customers together to share knowledge and build lasting brand relationships.

08/12/2026

To help Jo-Ann Fabrics introduce Gretchen and her Gertie fabric line to their avid audience, we produced an engaging video on a couple of custom sets in our Content Studio that we built to mimic both Gretchen’s home craft room and a fashion runway. Everything in the video was done in-house — from designing and building the custom sets, directing the interview with Gretchen and the fashion show, lighting, videography, and the eventual editing of the footage to produce the final video.

https://anthonythomas.com/featured_item/creating-an-engaging-video-to-promote-a-new-product-platform/

08/06/2026

How does your B2B marketing and advertising strategies measure up?

Learn how B2B brands can invest ad dollars more effectively in 2026 by focusing on share of voice, market dynamics, memory-building, and balancing reach with in-market demand capture.

08/05/2026

Our pro bono work for the Northeast Ohio chapter of Susan G. Komen saw us develop promotional materials intended to drive participation in various fundraising events and initiatives.

We developed promotional materials and an engaging commercial to help drive participation in Susan G. Komen fundraising events