06/12/2026
This is the hardest post we’ve ever written. It is with the heaviest of hearts that we share the passing of our friend, Daniel Lee Garcia.
Eight years ago, I was downstairs in our office building watching the first game of the basketball season. I started talking to a stranger and we quickly realized we had both gone to Kansas, worked in the same building, were Chiefs fans, and had even been at the same concert in college without knowing it.
Over the next eight months, that stranger became a friend. He even taught me how to play guitar for my wife for our anniversary. We kept talking, kept connecting, and eventually I introduced him to Christian. In June of 2019, Daniel Garcia joined the BitBranding team as our first project manager, and next week would have marked seven years.
Nothing was ever the same after that.
Daniel was the kind of person who made everyone around him feel like they were his closest friend. Whether you met him once or worked alongside him for years, you walked away feeling seen, heard, and valued. That was just who he was.
When Christian and I started stepping away from the business for company retreats, we were nervous. There was so much happening and so many things that needed our attention. Daniel would always reassure us that he had it covered. He ran meetings, made decisions, and answered questions, not just from experience, but because he genuinely cared about this team and everything we were building together. He was BitBranding through and through.
Outside of work, Daniel was a devoted husband to Sarah, a music director at his church, and someone whose vacations were spent driving back to Kansas to be with family. He loved Kansas basketball. He loved his Chiefs. He loved people and lived that out every single day.
His faith was the foundation of everything he did and everyone who knew him felt that.
This past week we have had to make some of the hardest phone calls of our lives.
But in every single one, without exception, the person on the other end said the same thing. Daniel touched my life. He was always there. He made me feel like a friend.
That was his superpower.
There will never be another Daniel Garcia.
There will always be a space here that no one else can fill. But we are grateful that his life crossed mine in that lobby eight years ago, grateful for the friendship that followed, and grateful that this is not goodbye forever.
Sarah Jane Garcia, we are here for you. Daniel loved you so well and that was always evident to everyone around him.
We love you, Daniel. BitBranding will never be the same without you.
