Second To None

11/26/2025

As we pause for Thanksgiving, the team at Second To None wishes to share our gratitude for the care, time and attention you bring to every assignment.

Your observations help our clients see their businesses through the eyes of real customers, and that creates better experiences for millions of people every day.

We know the work is not always easy. It takes planning, patience and a strong sense of integrity to do what you do so well.

Please know that your efforts are seen, valued and deeply appreciated by our entire team.

Wishing you and your loved ones a warm, restful and happy Thanksgiving.

03/13/2025

AI is starting to transform customer experiences across industries. Are you ready for it to do your personal shopping?!

When it comes to shopping 66% of U.S. consumers would not let AI make purchases on their behalf, even it it meant a better deal and 58% are worried about how AI handles personal data.

11/11/2024

We are immensely grateful to all Veterans. Thank you for your service.

08/28/2024

Today's Client Spotlight: DoorDash

Congratulations to DoorDash on their expanding grocery partnerships across the U.S.

DoorDash has broadened its grocery fleet footprint with the addition of more than a few partners. The DoorDash Marketplace expansion list includes CUB, Eataly, El Super, Fiesta Mart, Lowe's Markets, Pruett's Food, Stater Bros. Markets and Strack & Van Til.…

04/22/2024

On Earth Day 2024, we are proud to support the work of the Alliance for the Great Lakes and their efforts to protect the most precious resource of our region: the fresh, clean, and natural waters of the Great Lakes.

The Alliance for the Great Lakes works to protect the Great Lakes for today and tomorrow. Learn how to get involved today.

01/31/2024

C-stores are going head to head with quick-serve and fast casual restaurant brands, in an attempt to gain a greater share of customer spend.

Did you know Second To None helps operators in quickly changing sectors such as c-stores continually assess and effectively drive improvements around the entire customer experience?

If holding onto - and growing - market share is a priority for you, let's talk.

Narrowing the gap with restaurants is top of mind for many c-store retailers. Achieving it requires stepping outside of convenience retail’s comfort zone, one expert says.

11/22/2023

The entire team at Second To None wishes you a Happy Thanksgiving! May it be full of great food, friends and family!

11/15/2023

Is your retail performance suffering from disconnected insights? This is a common challenge in retail, though it doesn't have to be.

If you're in need of a partner who can deliver shopper insights and an astute understanding of customer experiences at scale, we're here to help.

Customer Joy starts here.

Significant disconnects between physical and digital commerce and store and corporate leadership are key barriers to improving the retail customer experience.

11/10/2023

Retailers that make it simple for customers to enjoy experiences that connect in-store and online commerce are outperforming their peers. By delighting customers with omnichannel experiences such as Buy Online, Pickup In-Store, digital wallets, and in-app ordering, retailers are positioned to meet modern consumers when and where they want to engage. We can help your brand understand the omnichannel experiences your customers are having every day - and pinpoint exactly what needs to be done to improve their satisfaction. Customer joy starts here.

By integrating commerce experiences within their own digital ecosystem, retailers can simplify how customers earn, shop, and save while engaging customers in value-added programs that increase loyalty and customer satisfaction.

11/08/2023

Is your brand aligning customer experience delivery (in-store and online) with the most important factors that build consumer trust? Tap into our expertise in customer experience measurement. Customer joy starts here.

Trust is not just an intangible concept but rather carries genuine value for retailers.

10/03/2023

Happy Global Customer Experience Day! 🎉🎉 We want to give a big shoutout to our clients across North America who are dedicated to delivering intentional, authentic, and positive experiences to their customers every day. Thank you for your commitment to excellence!

06/27/2023

Chances are. your brand voice is unique in your segment, perhaps even in the market overall. It's one of the dimensions that your customers uniquely respond to. But is that brand differentiator truly spanning the key touchpoints with your customers? Is it properly echoed in merchandising? Through your associates? Through customer service reps? Through email? Through chat?

AI is about to further elevate the importance of brand voice, by bringing it vividly to life via next gen chatbots and advanced call center applications. And when those avenues start providing more valuable interactions for customers, the role of your associates will need to be leveled up as well. Which brings up the most timely questions: How are those channels performing today for your business? What in-market insights from those channels have you captured to inspire change?

Given the hundreds of thousands of shopper interactions we are tracking each year, Second To None is in the unique position to help you clearly establish the current state, and spotlight where the greatest potential may lie.

Build your next gen roadmap with our retail insight experts at Second To None.

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Photo by Jakob Owens on Unsplash