MarCom Group

MarCom Group Small Agency...Great Minds...Huge Results

At MarCom Group, our staff provides real business solutions and our methodologies are based on proven industry "best practices." We thrive on solving communication challenges with ideas that make an impact, of course, that's what you'd expect from a full service advertising agency, right? Experience:
Since, our founding in 1996, MarCom Group has a solid history of competing for, winning, and successfully executing Federal Government and Commercial Contracts.

With the twists and turns of AI tools, it’s time to call shotgun with strong,dependable data driving. AI recruitment mak...
05/27/2026

With the twists and turns of AI tools, it’s time to call shotgun with strong,
dependable data driving. AI recruitment makes for an exciting ride.

Agencies are no longer asking whether artificial intelligence can transform the way recruiters reach and source valuable talent, but how.

MarCom Group team members recently attended the Google Ads ALIGN conference, where our very own Digital Media Strategist, Grace Mark, participated in a panel discussion on recruiting for AI and Google Ads, explaining how the future of recruitment marketing is now: https://marcomgroup.com/2026/05/27/is-ai-transforming-recruitment-marketing-strategy/

This Memorial Day, MarCom Group joins the nation in taking time to pause and reflect on the ultimate sacrifice of Americ...
05/25/2026

This Memorial Day, MarCom Group joins the nation in taking time to pause and reflect on the ultimate sacrifice of American service members.

“The legacy of brave men and women who have fought and died for their country is the freedom we enjoy as Americans.” — Lucian Adams

May we forever hold the value of their extraordinary courage in our hearts.

👏 Celebrating Our Public Service Partners 👏 Every day, across the country, public sector employees take on the most crit...
05/06/2026

👏 Celebrating Our Public Service Partners 👏

Every day, across the country, public sector employees take on the most critical mission there is: protecting the safety and security of our nation.

MarCom Group has the privilege of supporting these efforts in a fundamental way— by helping agencies find and place the people who make that mission possible. Our clients’ work is complex; it requires navigating evolving threats, managing competing priorities, and delivering results under intense scrutiny. It demands not only technical expertise but a deep commitment and passion to service.

To our public sector clients: your work matters. The responsibility you carry is significant, and the impact you make is lasting. Your dedication to building and sustaining mission-critical teams strengthens the very foundation of our nation. The care, urgency, and rigor you bring to hiring directly contributes to the collective security of our nation. As the landscape continues to evolve, so will the challenge, and so will our unwavering support. We are proud to stand alongside you as a partner, supporting your mission every step of the way.

To each and every public servant, past or present, we salute you, and we honor you. We know that oftentimes your efforts are unseen, but know that they are deeply felt. Thank you for your service, your resilience, and your commitment.

For all of us at MarCom Group, we celebrate you this week and every week.

️🗨️ Lori Karin, VP, People & Culture, MarCom Group

Happy National Small Business Week! From May 3 – 9, we are celebrating small businesses and entrepreneurs locally and na...
05/01/2026

Happy National Small Business Week! From May 3 – 9, we are celebrating small businesses and entrepreneurs locally and nationwide. Supporting small businesses is more than a kind gesture; it’s an investment in the aspirations and dedication of small business owners who are the cornerstone of American commerce. In 2025, MarCom Group earned its official Small Business Administration (SBA) certification, marking its unwavering dedication to delivering innovation and expertise to every opportunity for almost 30 years.

“This is not just a certification — it’s a celebration of our company’s roots and our future,” said Lauren Rainford, President of MarCom Group. This week, remember to shop small and make a big impact on the success of small businesses like us! For more information, visit the U.S. Small Business Administration website. https://www.sba.gov/national-small-business-week

Until very recently, breaking through the clutter required creating messaging so creative and compelling that it stood o...
04/27/2026

Until very recently, breaking through the clutter required creating messaging so creative and compelling that it stood out in its cleverness.

Today, it’s not just ads fighting for attention, it’s the shifting platforms and behaviors that determine how people stay informed.

Breaking through that clutter takes much more than creativity alone.

It takes somebody like MarCom Group’s newest Communication Strategist, Charlie DeMott Wildey.

“People can only see a message if you reach them where they’re looking.”

“As communicators, we need to keep our eyes open and focus on where people actually are. What they’re seeing. What they’re listening to. Understanding what channel we’re communicating on and who we’re trying to reach is everything.”

Because in today’s landscape, it’s not just about having something to say. It’s about making sure it’s seen, heard, and felt.

Which, coincidentally, is precisely what Charlie does best. Please join us in giving him a heartfelt welcome to the team.

One of the most frequently cited challenges of working in a remote or hybrid environment is the loss of connection among...
04/24/2026

One of the most frequently cited challenges of working in a remote or hybrid environment is the loss of connection among coworkers. An offshoot of this is the opportunity to build a strong mentor/mentee relationship. Weekly lunch chats are now replaced by video calls from across the country. But do not lose hope, because our own Kaelin Okoronkwo put together five simple steps that she found useful for not only finding a mentor, but also getting the most out of that relationship without leaving her house.

Have any additional ideas? Share them in the comments!

Read our full blog here: https://marcomgroup.com/2023/07/31/how-to-find-a-mentor-in-a-remote-job/

When he entered college, graphic design wasn’t among Hom Ho’s career goals. He enrolled in an intro to typography class ...
04/21/2026

When he entered college, graphic design wasn’t among Hom Ho’s career goals. He enrolled in an intro to typography class and immediately heard his calling.

“Good design, once you see it, you see it forever.”

“I just fell in love with it. I began to view the world differently: billboards, magazines, television. I’d never been that passionate about anything before. I’d always wanted to be part of something bigger, and graphic design allowed me to do that.”

That passion and perspective are exactly what Hom brings to our clients and our team.

Great design, after all, isn’t just something you experience — it’s something you feel, connect with, and remember.

It results in work that stands out.

Work that resonates.

Work you don’t soon forget.

Just wait, you’ll see.

Join us in welcoming Hom to our team.

Putting together an events team like the one Victoria Ayers has assembled at MarCom Group doesn’t happen by accident. Th...
04/10/2026

Putting together an events team like the one Victoria Ayers has assembled at MarCom Group doesn’t happen by accident.

That kind of chemistry doesn’t happen by chance.

If you’ve followed MarCom Group social for any length of time, you’ve already noticed.

The Events team REALLY enjoys what they do and the people they do it with. It’s evident in every photo ever taken of the team. Amazing, considering pulling off flawless events is no easy feat.

But the events team does it time and time again.

It’s the product of putting all the right people in all the right places, and giving them the guidance, resources, and support they need to succeed. Credit for that goes to Victoria.

Not only has she assembled a team unmatched in the event world, but she’s also coached, encouraged, and led them to excel together, and just as importantly, individually. No wonder they’re so happy.

Which is why we couldn’t be happier to announce Victoria’s promotion to Director of Events.

Join us in congratulating her on this well-earned achievement.

04/03/2026

Meet Victoria Ayers, MarCom Group’s Event Director and one of the driving forces behind the agency’s Event Services team. From first brief to ex*****on to final breakdown following the show, Victoria and her MarCom Group team manage every aspect of every event: vendors, timelines, logistics, and strategy. That way, our clients can focus on what matters most: experiential events that immerse, inform, and move the needle in advantageous ways.

If you have an event in your future, it couldn’t be in better hands. Learn more at marcomgroup.com/ .

Like a misplaced Oxford comma, one of the most important elements of great creative is also one of the most overlooked: ...
04/01/2026

Like a misplaced Oxford comma, one of the most important elements of great creative is also one of the most overlooked: great editing.

Fortunately, MarCom Group excels at both. And with the addition of Caitlin Bowers, our newest Copy Editor, that tradition continues.

With a background in copywriting and digital product content leadership, Caitlin brings an insider’s understanding and a writer’s precision to the editing process.

As Caitlin explains:

“Written content is such a good way to communicate because there’s a paper trail. You can track how ideas evolve. The proofreading aspect of it helps you make sure that everything’s on track and that everything’s clear.”

Which is exactly why the final set of eyes matters. And why we’re so proud to have Caitlin helping us mind our Ps and Qs. And, of course, our Oxford commas.

Welcome to the team, Caitlin.

From dial-up and desktop publishing to the rise of social platforms and the era of AI, for 30 years, MarCom Group has be...
03/31/2026

From dial-up and desktop publishing to the rise of social platforms and the era of AI, for 30 years, MarCom Group has been in the thick of some of the most disruptive changes in marketing since Gutenberg first put ink to paper.

Because, while tools and times may change, the instinct to lead the way never gets old.

To see the results of 30 years of innovation, visit MarComGroup.com.

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