06/15/2026
Advanced Digital Marketing Tip:
Pay Attention to Your Sitemap (XML and HTML)
Yes. You can (and should) use XML and HTML sitemaps. Why?? This is because you are not only serving HUMANS, but also BOTS. While humans may be able to easily read, understand, and make use of an HTML sitemap, you really do need to setup the XML sitemap for BOTS. Without properly setting up your XML sitemap, BOTS (like the Google Crawl Bot) may waste the "crawl budget" on useless pages; or worse, not index your site at all! Learn more below...
Imagine building a fantastical, sprawling city with vibrant neighborhoods, bustling markets, and hidden gems waiting to be discovered. Now, what if you forgot