05/13/2026
Conversion tracking has become one of the biggest conversations I have with clients now.
Everyone wants to know:
• where leads came from
• what converted
• what campaigns worked
• and where money is actually going
That’s why I’m excited to see Google continue integrating Google Tag Manager deeper into the Google Ads ecosystem.
Anything that helps marketers spend less time switching tabs and more time understanding customer behavior is a win in my book.
And honestly… Chrome split view was such an underrated feature for this kind of workflow too.
The future of digital marketing is going to rely heavily on:
• tracking
• attribution
• reporting
• and understanding user behavior better than ever before.