04/23/2026
Real talk for a minute:
Running a small business is challenging. One of the hardest decisions I face is when, where and how much to “add spend.” Advertising is critical because most people need to hear your company name multiple times before trusting them—but every dollar spent on advertising increases the cost of doing business, and we’re committed to keeping our prices reasonable.
For example, a “low-cost” radio ad package for small independent business can start around $2,000 per month, and the return isn’t always clear.
That’s why word of mouth matters so much. If you’ve had a good experience with a local business, tell someone. Recommend them. Take a moment to like, share, or leave a review.
It makes a bigger difference than you might think—helping support local jobs, families, and businesses that truly care about their community.
Happy Thursday from beautiful Downtown, Augusta.
