Colen Lindell

Colen Lindell Results Driven | The Augusta Marketing Guy | Ex-Amazon | ATL Braves ⚾️ Shareholder

Businesses don’t just need marketing — they need strategy, positioning, and the right message reaching the right audience. That’s where I focus my work: helping organizations grow their influence through integrated marketing, media, and public affairs strategies. With experience across traditional media, digital marketing, and strategic communications, I work with businesses and organizations acro

ss the Southeast to develop campaigns that strengthen brand visibility, shape public perception, and drive measurable results. My experience includes working with organizations across industries such as HVAC, roofing, healthcare, automotive, retail, real estate, and non-profit organizations. I currently manage 45+ active client accounts, leading marketing and communications strategies that include television, radio, OTT, search, social media, and public affairs initiatives. My approach combines data-driven strategy with strong relationship building to ensure campaigns are not only well executed but aligned with broader business goals. I serve as Head of Business Development at CWR Digital and Managing Member at Broad Street Media, where we partner with organizations to deliver results-driven advertising, marketing, and public affairs solutions. I believe strong strategy, clear messaging, and trusted relationships are the foundation for long-term growth and lasting impact.

Yesterday, I had the opportunity to participate in the groundbreaking for the renovations at South Aiken High School. It...
09/02/2026

Yesterday, I had the opportunity to participate in the groundbreaking for the renovations at South Aiken High School. It was great to celebrate this exciting project alongside Cheatham Fletcher Scott Architects (CFS) and general contractor H.G. Reynolds. Once completed, this will be a beautiful new facility that will serve South Aiken students, staff, and the community for many years to come!

09/02/2026

STOP Building Your Business Website Like You’re Planning to Stay Small.

One of the biggest mistakes I see business owners make is choosing Wix or Squarespace simply because it’s cheap, easy, and gets a website online quickly.

That might be fine if you’re building a hobby.

But if you’re trying to build a REAL business that can generate serious income, employ people, dominate your local market, and continue scaling, you need to think beyond what’s easiest today.

Whether you own a law firm, roofing company, HVAC company, plumbing company, hair salon, or another service-based business, your website should be built for where you want your company to be 3–5 years from now.

That’s why I recommend WordPress.

As your business grows, your SEO strategy becomes more important. Your Google presence becomes more important. Your ability to build landing pages, integrate marketing technology, track leads, improve conversions, and continually expand your website becomes more important.

Your website isn’t just an online business card.

It should be a 24/7 SALES TOOL for your business.

Saving a little money or taking the easiest route in the beginning can become expensive when you eventually realize you’ve outgrown the platform and need to rebuild.

If you’re serious about building a serious business, build your digital foundation like you’re planning to succeed.

Think bigger from DAY ONE.

09/01/2026

Google marketing is such an important part of growing any business, especially in the service industry. One of our clients opened a pool company in the Augusta River Region about 90 days ago, and we’ve already helped them reach the #2 overall position in the market.

Through a strong Google marketing and SEO strategy, we’re helping them generate both paid and organic visibility while also positioning the business to appear in AI Overviews and across the major search and AI platforms.

If you’re a business owner looking to expand your reach, increase awareness, and get in front of more potential customers, let’s talk. I truly believe we can help your business grow, and I have multiple case studies that I can point to that demonstrate what the right digital marketing strategy can accomplish.

📲 Call or text me at 803-514-4129.

🚨 Major Change Coming to Google Local Services AdsBusinesses using Google LSAs need to pay attention to this one.Beginni...
08/25/2026

🚨 Major Change Coming to Google Local Services Ads

Businesses using Google LSAs need to pay attention to this one.

Beginning October 1, Google is changing how certain phone leads are billed. During your listed business hours, a call you don’t answer may still count as a chargeable lead if the caller remains connected for more than 20 seconds.

That makes answering the phone more important than ever.

LSA leads can already carry a significant price tag—especially in highly competitive industries like personal injury law, roofing, HVAC, plumbing, and other local services. In some legal markets, a single lead can cost hundreds of dollars.

The takeaway is simple: If you’re spending money to make the phone ring, you need a system in place to make sure someone answers it.

Missed calls have always meant missed opportunities. Under this change, they could also mean wasted advertising dollars.

If you’re currently running Local Services Ads, now is the time to review your call-handling process, business hours, staffing, and lead tracking.

Google advertising can be incredibly effective—but only when your campaigns and operations are working together.

🚨 The way people discover businesses through Google is changing again.Google Images is getting one of its biggest update...
08/24/2026

🚨 The way people discover businesses through Google is changing again.

Google Images is getting one of its biggest updates yet, shifting from a traditional image search experience toward a more personalized, visual discovery platform.

Users will begin seeing content tailored around what they search for, save, and interact with—creating an experience that looks increasingly similar to Pinterest.

AI is also becoming part of the equation. Google is integrating image generation into AI Overviews, meaning users may soon be able to create the visual they’re looking for when Search doesn’t already have it.

So what does this mean for businesses?

Your photos matter more than ever.

Businesses should be consistently adding real, original, high-quality images to their websites, Google Business Profiles, and social media—not just relying on stock photography.

And simply uploading a photo isn’t enough. Google needs the right information around that image to understand what it is, where it was taken, what service or product it represents, and why it’s relevant.

Search is becoming increasingly visual.

The businesses investing in original photography and properly optimized visual content today could have a significant advantage as Google continues changing how customers discover businesses online.

Your next customer may not find you through a traditional search result. They may find you through a photo.

There’s something special about stepping away from the noise of everyday life and spending a weekend in a place like Cha...
08/24/2026

There’s something special about stepping away from the noise of everyday life and spending a weekend in a place like Charleston with one of your best friends. Good food, great conversations, a little history, and plenty of laughter along the way.

If your business isn’t showing up on Google, you’re missing customers who are actively searching for what you offer.Want...
08/24/2026

If your business isn’t showing up on Google, you’re missing customers who are actively searching for what you offer.

Want more visibility, more leads, and more customers? Our team can help. We’ve had great success helping businesses strengthen their presence on Google and turn searches into real opportunities.

Get found. Get noticed. Grow your business.

This morning, I had the opportunity to tour the new Aiken County Career and Technology Center, located on the campus of ...
08/21/2026

This morning, I had the opportunity to tour the new Aiken County Career and Technology Center, located on the campus of Aiken Technical College.

Designed by Goodwyn Mills Cawood (GMC) and being built by H.G. Reynolds, this is an incredible facility that will truly be a gem for students across Aiken County.

What impressed me most was how the different programs and learning spaces are being designed to replicate real-world workplace environments. Students will have the opportunity to gain hands-on experience in settings that look and feel like the careers and industries they may enter after graduation.

I also want to sincerely thank Aiken Technical College for its continued support of Aiken County Public Schools and for making this collaboration possible by welcoming this facility onto its campus. Partnerships like this demonstrate what can happen when education and workforce development come together with a shared vision for our students.

This is a major win for the future of workforce development in Aiken County. By providing students with hands-on training, real-world experience, and exposure to career opportunities, we are helping prepare them for the jobs and workforce needs of tomorrow.

I’m excited about what this facility will mean for our students, our local employers, and the future of Aiken County!

Thank you to Councilman David Buck for speaking to our North Augusta Rotary Club today and providing an update on import...
08/20/2026

Thank you to Councilman David Buck for speaking to our North Augusta Rotary Club today and providing an update on important topics and issues facing the North Augusta City Council. We appreciate him taking the time to keep our club informed about what’s happening in our community.

It was an honor to represent Representative Bill Hixon at the North Augusta Chamber of Commerce forum and share an updat...
08/20/2026

It was an honor to represent Representative Bill Hixon at the North Augusta Chamber of Commerce forum and share an update with members of our local business community.

The Post and Courier recently published a write-up covering the event and the important conversations taking place in North Augusta.

Check out the article below! 👇

https://www.postandcourier.com/northaugusta/business/north-augusta-chamber-hosts-business-district-83-candidates-panel/article_f7cf9d59-2be2-46df-a648-6cf6d696dc9f.html

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3615 Walton Way Ext Suite 203
Aiken, SC
30909

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