Orange142

Orange142 We are demand generation and digital advertising experts passionate about our craft.

Driven, creative, analytical and personable, we do what we do because we love it, we chose it, and we want to use our knowledge and tools to meet your needs and enliven your business.

06/25/2026

🚨 Teaser clip: If ChatGPT Doesn’t Know You Exist, Do You?
“If we are doing our jobs, we hope to be a part of that response that’s generated and be part of that conversation from the brand level.” — Ben Hale, Sr. Account Director, Orange 142

As you know, Google is moving toward an AI-first search experience, and discovery is increasingly happening through AI-generated responses. For travel brands, the opportunity is no longer just ranking on a search results page—it’s becoming part of the answer. In our webinar with My Pigeon Forge and the 4A's / American Association of Advertising Agencies, we explore how destinations are building visibility across ChatGPT, Gemini, and Perplexity to stay discoverable as the blue links era gives way to AI-driven search.

Hear practical insights from Amy Warner (My Pigeon Forge), Christy Nolan and Ben Hale (Orange 142), moderated by Philip Stelter (4As), on intent‑driven optimization, AI visibility, and what it takes to position your brand for the future of search.

▶️ Watch the on‑demand replay: https://hubs.ly/Q04l-Kjt0
📃 See how we helped Pigeon Forge increase AI visibility by 136%: https://hubs.ly/Q04l-VQ50

Last week, our VP of Business Development Amy Harris joined industry leaders at the Groundbreaking Women in Construction...
06/24/2026

Last week, our VP of Business Development Amy Harris joined industry leaders at the Groundbreaking Women in Construction Conference in San Diego. It was a valuable opportunity to connect with executives, innovators, and emerging voices shaping the future of commercial construction and discuss the trends driving the industry forward.

At Orange 142, we help construction organizations strengthen visibility and drive growth through strategic, data-driven media ex*****on across programmatic, search, social, CTV, and emerging channels. We enjoyed the conversations at and look forward to continuing them. Learn more about how we can support your marketing goals: https://hubs.ly/Q04m8zWB0

Engineering News-Record

Clicks don’t tell the full story. Real performance is measured by real-world visits. Stop guessing whether your campaign...
06/23/2026

Clicks don’t tell the full story. Real performance is measured by real-world visits.

Stop guessing whether your campaigns drive foot traffic. Our Foot Traffic Attribution solution uses mobile device signals to connect ad exposure to in-store visits, helping marketers measure cost per visit, identify high-performing audiences, and optimize media spend based on actual customer movement, not assumptions. The result is smarter reporting and more informed campaign decisions.

📖 See how our Foot Traffic Attribution solutions help marketers prove impact and improve performance: https://hubs.ly/Q04kYFGs0

06/22/2026

Healthcare marketing isn’t one-size-fits-all—especially as the baby boomer audience reshapes the landscape.

Episode 145 of Insights in Action features Andrew Robinson of GKV on the evolution of healthcare marketing, from building meaningful brand connections to navigating media complexity and audience nuance across generations. A practical look at how agencies are adapting strategy to meet shifting demand.

At Orange 142, we partner with agencies like GKV to extend their capabilities across media planning, buying, and performance—leveraging data-driven ex*****on to connect campaigns with the right audiences and deliver measurable impact.

🎧 Listen on Spotify : https://hubs.ly/Q04j-FRP0
▶️ Watch on YouTube: https://hubs.ly/Q04j_Xm10

06/18/2026

In B2B marketing, data gets attention—but storytelling creates connection.

In Episode 144 of Insights in Action, Matt Neshpor-Coburn of Column Five shares how blending data with human-centric storytelling helps brands cut through complexity—especially in the world of B2B SaaS. From navigating industry challenges to building deeper audience relationships, this conversation offers a clear take on what drives meaningful engagement today.

At Orange 142, we partner with agencies like Column Five to amplify their impact—bringing advanced ad tech, data-driven media, and performance solutions that help brands connect with the right audiences and achieve measurable results.

🎧 Listen on Spotify: https://hubs.ly/Q04jdkfx0
▶️ Watch on YouTube: https://hubs.ly/Q04jd5fy0

06/17/2026

World Cup travel isn’t just about match tickets—it’s redefining how destinations attract and engage travelers. ⚽️

In a recent FOX 11 Los Angeles segment with Marla Tellez, our Sr. Business Development Manager Cassandra Razzi breaks down how shifting demand, regional travel patterns, and fan-driven tourism are creating new opportunities for destinations and local businesses.

As the media buying arm of Direct Digital Holdings, Orange 142 helps DMOs and tourism brands turn audience insights into measurable outcomes—connecting the right travelers to the right experiences, at the right time.

📺 Watch the full segment → https://hubs.ly/Q04lKNKY0
✈️ Explore how we support destination marketers → https://hubs.ly/Q04lKS_q0

FIFA World Cup

Most marketing reporting stops at clicks and conversions. But for location-based organizations, the real question is: di...
06/17/2026

Most marketing reporting stops at clicks and conversions. But for location-based organizations, the real question is: did your campaigns drive people through the door?

Stop guessing whether your campaigns drive foot traffic. Our Foot Traffic Attribution solution uses privacy-safe mobile device signals to track in-store visits and connect them directly back to your ads—giving you clear, measurable proof of what’s working. From retail and tourism to healthcare and higher education, we help brands understand which campaigns, audiences, and markets are driving real-world results.

📖 Learn more about our Foot Traffic Attribution solutions: https://hubs.ly/Q04kZ1n80

Lindsey Wilkes and Cassandra Razzi will be on the ground at the 56th Annual TTRA International Conference in Greenville,...
06/16/2026

Lindsey Wilkes and Cassandra Razzi will be on the ground at the 56th Annual TTRA International Conference in Greenville, SC from June 24–26—where global tourism leaders come together to turn insight into action and shape the future of destination strategy.

As destination marketers navigate rapid change, we’re supporting DMOs with data-driven media strategies that expand reach, drive revenue, and position destinations where travelers are actively discovering, delivering measurable impact from awareness through conversion.

If you’ll be attending TTRA and want to connect, comment below or sign up for our Barre class: https://hubs.ly/Q04gx2_t0.

Travel and Tourism Research Association

06/15/2026

Great agencies aren’t built on design alone—they’re built on empathy and purpose.

In Episode 143 of Insights in Action, Luiz Baptista, co-founder of Sovic Creative, shares how a design-centric, client-first mindset drives stronger relationships and better outcomes. From the role of discovery in solving real problems to defining a meaningful agency purpose, this conversation offers a clear perspective on what it takes to stand out today.

At Orange 142, we partner with creative agencies like Sovic Creative to extend their impact—bringing advanced ad tech, data-driven media, and performance strategies that help brands reach the right audiences and deliver measurable results.

🎧 Listen on Spotify: https://hubs.ly/Q04j8Trm0
▶️ Watch on YouTube: https://hubs.ly/Q04jd7RT0

06/12/2026

The fundamentals of great marketing haven’t changed—only the tools have.

In Episode 142 of Insights in Action, Renee Miller, Founder & Chief Creative Officer of The Miller Group, shares how nearly three decades in the industry have shaped her approach to uncovering clients’ real challenges—and why root cause analysis and collaboration are still the foundation of effective strategy. It’s a conversation on cutting through complexity to deliver meaningful impact.

At Orange 142, we partner with agencies like The Miller Group to extend their capabilities—bringing advanced ad tech, data-driven media, and performance solutions that help brands connect with the right audiences and drive measurable growth.

🎧 Listen on Spotify: https://hubs.ly/Q04lg84Z0
▶️ Watch on YouTube: https://hubs.ly/Q04lfxTg0

Address

716 Congress Suite 200
Austin, TX
78701

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+15129135953

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