Orange142

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Orange142 We are demand generation and digital advertising experts passionate about our craft.

Driven, creative, analytical and personable, we do what we do because we love it, we chose it, and we want to use our knowledge and tools to meet your needs and enliven your business.

10/16/2026

How do you know what an influencer is actually worth?

In Episode 179 of Insights in Action, Julio Chaves, founder of Xrossworld, shares how brands can move beyond follower counts and use data to determine the fair market value of influencers. From his entrepreneurial journey across Australia and Los Angeles to building a hybrid tech and advertising agency, Julio offers a practical look at how influencer marketing is evolving and why data-driven decision-making matters more than ever.

At Orange 142, we partner with hybrid tech and advertising agencies like Xrossworld to strengthen AdTech, AI-native, DSP, SSP, infrastructure, and influencer media capabilities. Together, we help agencies and brands reach the right audiences, optimize performance, and drive measurable business outcomes.

🎧 https://hubs.ly/Q04tC9ZW0
▶️ https://hubs.ly/Q04tB__v0

Higher education enrollment marketing is more competitive than ever. As prospective students increasingly rely on both t...
10/15/2026

Higher education enrollment marketing is more competitive than ever. As prospective students increasingly rely on both traditional search and AI-powered tools to evaluate programs, institutions need coordinated, data-driven strategies that connect the right program with the right student at the right time.

Our new best practices guide explores the channels driving enrollment today, how AI is reshaping campaign performance, and the best practices institutions can use to improve enrollment outcomes.

📖 Read or listen to our new guide: https://hubs.ly/Q04BhCFh0
🔗 Learn more: https://hubs.ly/Q04BhCg-0

The brands that earn visibility in 2027 won't be the ones scrambling to adapt. They'll be the ones doing this work today...
10/14/2026

The brands that earn visibility in 2027 won't be the ones scrambling to adapt. They'll be the ones doing this work today.

AI visibility isn't driven by a single tactic. It's built through clarity, structure, and content that can be understood and used.

📖 You've Learned the Fundamentals. Here's What Comes Next: https://hubs.ly/Q04B0rjF0
🎓 Explore all seven GEO University by Orange 142 lessons: https://hubs.ly/Q04B0r2p0

Thank you to the Minnesota destination leaders and DMO professionals who spent time with Cliff Ward during the MNTA Annu...
10/13/2026

Thank you to the Minnesota destination leaders and DMO professionals who spent time with Cliff Ward during the MNTA Annual Meeting & Fall Conference. As an Industry Partner Sponsor, we appreciated the opportunity to celebrate our partnerships and discuss what's next for destination marketing across the state.

Ready to continue the conversation? Explore how Orange 142 helps DMOs reach more travelers, drive visitation, and create measurable economic impact. Learn more here: https://hubs.ly/Q04zW4h70

Minnesota Tourism Association

10/12/2026

TikTok Shop is changing the path from discovery to purchase. Are brands keeping up?

In Episode 178 of Insights in Action, Itai Winter of genni shares practical insights on building revenue through social commerce, choosing the right creators, and creating attribution models that support growth. It’s a conversation focused on strategy, ex*****on, and what’s working right now.

Orange 142 helps agencies, platforms, and brands strengthen creator marketing, influencer partnerships, social video, and performance outcomes through advertising technology, optimization expertise, and data-driven solutions.

🎧 https://hubs.ly/Q04tBSN70
▶️ https://hubs.ly/Q04tBSjb0

10/09/2026

The strongest brands aren't built around messages. They're built around meaningful connections. In Episode 177 of Insights in Action, Alberto Alvarado of Pastilla shares how his agency uncovers the emotional and psychological drivers that connect brands with the communities they serve, and why that approach delivers lasting impact.

At Orange 142, we partner with creative agencies like Pastilla to combine powerful brand storytelling with advanced advertising technology, data-driven optimization, and performance marketing solutions. Together, we help brands reach the right audiences, measure what matters, and turn insights into results.

🎧 https://hubs.ly/Q04sBhPl0
▶️ https://hubs.ly/Q04szdVf0

Can you identify the source of every lead? Track enrollment outcomes back to marketing efforts? Confirm every prospectiv...
10/08/2026

Can you identify the source of every lead? Track enrollment outcomes back to marketing efforts? Confirm every prospective student receives consistent follow-up?

These questions reveal whether your enrollment marketing strategy is positioned to drive measurable results. Our latest blog post provides a practical framework for assessing visibility, structure, and alignment across the student journey.

📖 Read or listen: https://hubs.ly/Q04yM5Hx0
🔗 Learn more about our Higher Education offering: https://hubs.ly/Q04yM5zX0

Last month, Cliff Ward attended the Colorado Governor’s Tourism Conference in Breckenridge, connecting with DMOs, CVBs, ...
10/07/2026

Last month, Cliff Ward attended the Colorado Governor’s Tourism Conference in Breckenridge, connecting with DMOs, CVBs, tourism professionals, and valued client partners to discuss the evolving traveler journey and strategies for helping destinations stay visible across search, social, streaming, and emerging AI-powered discovery channels.

Thank you to everyone who took the time to connect. We enjoyed the conversations and look forward to continuing them. Learn how Orange 142 helps destinations attract more visitors, weddings, and conventions through data-driven media strategies that connect awareness, inspiration, visitation, and measurable results: https://hubs.ly/Q04ysq3K0

Colorado Office of Economic Development and International Trade

Visibility in AI isn’t about being found—it’s about being used in answers. GEO University by Orange 142 Lesson 7 introdu...
10/06/2026

Visibility in AI isn’t about being found—it’s about being used in answers.

GEO University by Orange 142 Lesson 7 introduces Answer Engine Optimization (AEO), focusing on how to create content that directly addresses questions and can be pulled into AI-generated responses.

📖 See how to make your content answer-ready: https://hubs.ly/Q04zj3TR0
🎓 GEO University: https://hubs.ly/Q04zj4560

10/05/2026

Is your search strategy ready for the shift from SEO to GEO? In Episode 176 of Insights in Action, Michael Fleischner, Founder of Big Fin SEO, discusses the evolution of search, the rise of generative engine optimization (GEO), and why value-driven content and ethical SEO practices remain critical for long-term visibility.

At Orange 142, we partner with SEO agencies like Big Fin SEO to combine search expertise with advanced advertising technology, data-driven optimization, and performance marketing solutions. Together, we help agencies and brands improve search visibility, connect with the right audiences, and stay ahead of a rapidly changing digital landscape.

🎧 https://hubs.ly/Q04syPgv0
▶️ https://hubs.ly/Q04sB6m_0

Address

716 Congress Suite 200
Austin, TX
78701

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+15129135953

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