Orange142

Orange142 We are demand generation and digital advertising experts passionate about our craft.

Driven, creative, analytical and personable, we do what we do because we love it, we chose it, and we want to use our knowledge and tools to meet your needs and enliven your business.

08/28/2026

What changes in marketing have stood the test of time?

In Episode 164 of Insights in Action, David Allred of Stamp Ideas reflects on a 30-year career that spans the evolution of media—from traditional channels to today's AI-driven and digitally connected marketing landscape. He shares insights on adapting strategy as consumer behavior, technology, and media continue to change.

At Orange 142, we partner with agencies like Stamp Ideas to help brands connect strategy with ex*****on through advanced advertising technology, audience intelligence, campaign optimization, and performance measurement. It's a conversation about staying relevant, embracing change, and building marketing strategies designed for what's next.

🎧 https://hubs.ly/Q04pHl7g0
▶️ https://hubs.ly/Q04pHKcc0

Dolly Parton's legacy is far greater than her remarkable achievements. We were fortunate to witness firsthand the heart,...
08/27/2026

Dolly Parton's legacy is far greater than her remarkable achievements. We were fortunate to witness firsthand the heart, compassion, and generosity that defined her life and inspired so many. Her love for Tennessee was woven into everything she did, creating opportunities and sharing the spirit of the Smoky Mountains with the world. She had a rare gift for making people feel seen, valued, and welcome. Her spirit will live on in the joy she created and the lives she touched. 👱‍♀️🦋🎢⛰️🎸🎤

Last week, Cassandra Razzi was in Providence for client meetings with the GoProvidence team, discussing how destination ...
08/25/2026

Last week, Cassandra Razzi was in Providence for client meetings with the GoProvidence team, discussing how destination advocacy, community impact, and authentic storytelling work together to strengthen destination brands.

Successful destination marketing starts with the people, culture, businesses, and experiences that make a place worth visiting. Thank you to our partners at GoProvidence for the insightful conversations and collaboration. We're proud to support destinations in sharing the stories that drive connection, visitation, and long-term community value.

Learn more about Orange 142's DMO & CVB marketing expertise: https://hubs.ly/Q04vd6l70

08/24/2026

How do creative businesses stay relevant when markets get unpredictable?

In Episode 163 of Insights in Action, Kristina Snyder, founder of Snyder, shares her journey from photo editor and photography rep to building an agency representing illustrators, animators, makers, and other creative talent. She discusses the value of "parlaying creativity," hiring specialists who elevate the work, and why consistent marketing remains critical regardless of economic conditions.

At Orange 142, we partner with creative production and artist representation agencies like Snyder to help connect standout creative work with the right audiences through data-driven media, advanced advertising technology, and performance-focused marketing strategies. The conversation offers practical insights for creative leaders focused on growth, talent, and long-term success.

🎧 https://hubs.ly/Q04pHfXp0
▶️ https://hubs.ly/Q04pH92y0

08/21/2026

What separates emails that get delivered from emails that get ignored?

In Episode 162 of Insights in Action, Andrew Kordek of iPost shares lessons from working with brands like Sears and Groupon, building an email marketing agency, and helping organizations navigate the evolving world of email marketing. From deliverability and data strategy to the unique demands of casino and franchise marketing, this episode explores what it takes to make email a more effective marketing channel.

At Orange 142, we partner with platforms like iPost to help brands combine email marketing with data-driven audience strategy, advertising technology, and performance optimization—turning customer insights into measurable business results.

🎧 https://hubs.ly/Q04pGYrg0
▶️ https://hubs.ly/Q04pGJ6W0

AI discovery is already changing how brands get found. The challenge isn’t awareness—it’s finding the time to learn what...
08/20/2026

AI discovery is already changing how brands get found. The challenge isn’t awareness—it’s finding the time to learn what actually matters.

That’s why we built GEO University by Orange 142: short, practical lessons designed for marketers navigating AI visibility without adding hours to their workload. Start with one simple question—Is your website AI ready? —and build from there.

📖 Explore Lesson 1 and get started: https://hubs.ly/Q04tDXLT0
🎓 GEO University: https://hubs.ly/Q04tDPkC0

Marisol Vindiola represented Orange 142 at the Arizona Governor’s Conference on Tourism ( ), connecting with destination...
08/18/2026

Marisol Vindiola represented Orange 142 at the Arizona Governor’s Conference on Tourism ( ), connecting with destination marketing organizations, tourism leaders, and travel industry partners from across Arizona.

As a team focused on helping DMOs reach travelers through data-driven media solutions, we valued the opportunity to discuss destination growth, evolving traveler behavior, and marketing strategies that drive results. We look forward to continuing these conversations and exploring new ways to support tourism organizations. Learn more about our travel and tourism offerings: https://hubs.ly/Q04tqsnf0



📸 Arizona Office of Tourism, Joanna Tejeda, Maria Lordes Delgado, Freda Rahnenfuehrer, Alix Skelpsa Ridgway

08/17/2026

What's the smartest way to grow a business without losing focus?

In Episode 161 of Insights in Action, Jason Carter, co-founder of Twelve Legs Marketing, shares how he transitioned from TV production to building a video marketing agency, the lessons learned scaling a business, and why focusing on one marketing strategy at a time often delivers better results than chasing every opportunity.

At Orange 142, we partner with agencies and marketing firms like Twelve Legs Marketing to extend capabilities across advertising technology, audience targeting, campaign optimization, and performance measurement—helping brands connect creative ex*****on with measurable outcomes. Hear Jason's perspective on content creation, agency growth, and building a culture that supports long-term success.

🎧 https://hubs.ly/Q04pFn3_0
▶️ https://hubs.ly/Q04pFhlr0

08/14/2026

How do you turn communications into a business driver—not just a messaging function?

On the latest episode of Insights in Action, David Weinstock, Chief Creative Officer at RFIBinder, shares lessons from a career spanning design, branding, advertising, PR, and commercial directing. He discusses RF|Binder’s evolution into a fully integrated communications firm, the value of aligning business and communications strategies, and why diverse experiences can fuel stronger creative thinking.

At Orange 142, we partner with integrated communications agencies like RF|Binder to extend their capabilities through advanced advertising technology, audience targeting, media strategy, campaign optimization, and performance measurement—helping agencies connect communications programs to measurable business outcomes.

🎧 https://hubs.ly/Q04t4LcX0
▶️ https://hubs.ly/Q04t4CYp0

🍊 Face-to-face connections remain one of the most valuable parts of our industry. Last week, Cassandra Razzi and Nicole ...
08/11/2026

🍊 Face-to-face connections remain one of the most valuable parts of our industry. Last week, Cassandra Razzi and Nicole Keeley spent time in Philadelphia and New Jersey meeting with clients, DMOs, and travel industry partners, including the teams at Visit South Jersey, Spark Creative Group, Visit Atlantic City, and GO Laurel Highlands, while connecting with industry peers at the Philadelphia Magazine Best of Philly event.

These opportunities to exchange ideas, strengthen relationships, and experience destinations firsthand help us better support the travel and tourism organizations we serve. Thank you to everyone who spent time with us. We look forward to continuing the conversation and exploring new opportunities to drive meaningful results together.

Learn more about Orange 142's travel and tourism solutions: https://hubs.ly/Q04stDLs0



📸 Michael Snyder, Deanna Mylant, Laura Argenbright, Christopher Rocco, New Jersey Development Council

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716 Congress Suite 200
Austin, TX
78701

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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