Orange142

Orange142 We are demand generation and digital advertising experts passionate about our craft.

Driven, creative, analytical and personable, we do what we do because we love it, we chose it, and we want to use our knowledge and tools to meet your needs and enliven your business.

America250 is more than a moment—it’s your opportunity to build a lasting tourism legacy.As the 250th anniversary approa...
06/02/2026

America250 is more than a moment—it’s your opportunity to build a lasting tourism legacy.

As the 250th anniversary approaches, leading DMOs are turning national attention into measurable, long-term growth through strategic planning, compelling storytelling, targeted media, and high-impact partnerships. With the right strategy, your destination can drive visitation, amplify local experiences, and create momentum that lasts well beyond 2026.

We help destinations turn this historic milestone into real results—owning a meaningful chapter of the story while maximizing reach, efficiency, and impact.

📖 Learn how: https://hubs.ly/Q04h9bQY0

Our VP of Business Development, Amy Harris, will be at Portada Los Angeles 2026 this Thursday—where brand marketers are ...
06/01/2026

Our VP of Business Development, Amy Harris, will be at Portada Los Angeles 2026 this Thursday—where brand marketers are preparing to engage one of the most dynamic growth markets in the world. As Los Angeles emerges as a global focal point—hosting the 2026 FIFA World Cup, 2027 Super Bowl, and 2028 Olympics Games—the opportunity to connect with one of the most diverse audiences on earth has never been more critical.

At Orange 142, we help destination marketing organizations and brand partners capture this moment with data-driven media strategies that expand reach, drive measurable revenue, and position destinations where travelers are actively discovering and deciding. For brands investing in these global events, precision, visibility, and performance will define success.

If you’re attending and want to discuss how to translate global attention into real results, connect with Amy Harris—comment below to meet.

05/29/2026

What does it take to balance bold creative for Fortune 500 brands and local voices—without losing the idea? In Episode 137 of Insights in Action, Andrew Singleton of Preacher shares how collaboration fuels stronger work, what drew him to Preacher’s design-led approach, and the thinking behind their recent Xfinity campaign.

At Orange 142, we partner with agencies like Preacher to extend creative impact through advanced ad tech, data-driven optimization, and performance solutions that connect ideas to measurable results.

🎧 Listen on Spotify: https://hubs.ly/Q04h5GdY0
▶️ Watch on YouTube: https://hubs.ly/Q04h5B-n0

05/28/2026

🚨 Teaser clip: If ChatGPT Doesn’t Know You Exist, Do You?
“Stop writing for clicks and start writing for comprehension.” — Christy Nolan, VP of Delivery Solutions, Orange 142

TechCrunch just reported what Google confirmed at its I/O Conference: the “10 blue links” era is ending, with AI-first search rolling out this summer. Discovery is shifting now—which is why our latest webinar is more relevant than ever. In this session with My Pigeon Forge and the 4A's / American Association of Advertising Agencies, we show how destinations are building visibility across ChatGPT, Gemini, and Perplexity—so brands stay discoverable as search rapidly evolves.

Hear practical insights from Amy Warner (My Pigeon Forge), Christy Nolan and Ben Hale (Orange 142), moderated by Philip Stelter (4A's / American Association of Advertising Agencies), on intent driven optimization and preparing for AI led search behavior.

▶️ Watch the on demand replay: https://hubs.ly/Q04hn3P00

📃 See the results in our latest case study on how we helped Pigeon Forge increase AI visibility by 136%: https://hubs.ly/Q04hnhfj0

America250 isn’t just an opportunity—it’s a head start. And leading destinations are already moving.As the 250th anniver...
05/27/2026

America250 isn’t just an opportunity—it’s a head start. And leading destinations are already moving.

As the 250th anniversary approaches, top DMOs are reaching travelers early, influencing decisions in real time, and extending impact through smart partnerships and precise audience targeting. The result: stronger engagement, smarter spend, and measurable growth.

Those who act now will shape how—and where—America celebrates.

📖 Check out the full blog post to learn how Orange 142 can help your destination lead during this once-in-a-generation opportunity and beyond: https://hubs.ly/Q04h8S210

05/26/2026

What if the key to better branding isn’t data—it’s anthropology?

In the latest Insights in Action episode, Scott Muskin, Executive Creative Director at Friends & Neighbors, shares how his path from literary publishing to advertising shaped a more human approach to brand building. From “brand anthropology” to selective client partnerships, Scott breaks down how empathy and authenticity drive stronger creative and more sustainable agency growth.

At Orange 142, we amplify that impact—partnering with agencies like Friends & Neighbors to strengthen brand strategy and ex*****on with advanced ad tech, data-driven optimization, and performance solutions that deliver measurable results and future-ready marketing.

🎧 Tune in on Spotify: https://hubs.ly/Q04hbws00
▶️ Watch on YouTube: https://hubs.ly/Q04hbwgJ0

05/22/2026

What most businesses get wrong about their website starts before they even build it. In Episode 136 of Insights in Action, Nicole Hanusek of Smack Happy Design shares how defining company culture upfront shapes stronger teams, better websites, and long-term value. From common design pitfalls to building sites that evolve with growth, this conversation connects strategy to ex*****on in a practical way.

At Orange 142, we partner with companies like Smack Happy Design to strengthen web, content, and digital strategies with data-driven performance solutions that drive measurable results.

🎧 Tune in on Spotify: https://hubs.ly/Q04fFYNd0
▶️ Catch on YouTube: https://hubs.ly/Q04fGfxr0

When growth is limited to branded search, scaling efficiently becomes a challenge. Edelman Fossil Park of Rowan Universi...
05/21/2026

When growth is limited to branded search, scaling efficiently becomes a challenge. Edelman Fossil Park of Rowan University partnered with us to move beyond existing demand using a phased AI Max for Search strategy to reach new, high-intent audiences.

The result: +752% AI Max match traffic, +40% conversions, and improved CPA efficiency—all while maintaining control over brand and messaging.

📖 Read or listen to the case study: https://hubs.ly/Q04h13TH0
🔗 Learn more about how we help brands use these new tools to capture demand more efficiently and avoid wasted spend: https://hubs.ly/Q04h163b0

Start your day shaping the future—together.During the 56th Annual TTRA International Conference, where destination leade...
05/20/2026

Start your day shaping the future—together.

During the 56th Annual TTRA International Conference, where destination leaders are aligning strategy for what’s next, the Orange 142 team—Lindsey Wilkes and Cassandra Razzi—are hosting a 30-minute Barre class on June 25 at 7:00 AM. Join fellow destination marketers to reset, recharge, and connect before a day focused on advancing tourism forward. Space is limited.

Reserve your spot: https://hubs.ly/Q04gv-FL0

Travel and Tourism Research Association

America250 isn’t a moment—it’s a window. And it’s already opening.As the nation approaches its 250th anniversary, travel...
05/19/2026

America250 isn’t a moment—it’s a window. And it’s already opening.

As the nation approaches its 250th anniversary, travelers are planning earlier and destinations that act now will shape where—and why—they visit. We help DMOs turn America’s 250th anniversary into sustained tourism growth by reaching travelers before they arrive and influencing decisions once they’re on the ground through data-driven, location-based media and strategic storytelling.

We partner with destinations to plan, activate, and measure campaigns that connect national history to local experiences, extend budgets through co-ops, and deliver impact well beyond 2026. America’s 250th anniversary planning starts now, and the advantage belongs to those who move first.

📖 Check out the full blog post to learn how Orange 142 can help your destination lead during this once in a generation opportunity and beyond: https://hubs.ly/Q04gwyDg0

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Austin, TX
78701

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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