TBC An ad agency, only better. https://www.tbc.us TBC also maintains in-house TV and broadcast production. To learn more, visit tbc.us.

TBC is an independently owned, full-service branding, advertising and strategic communications agency with headquarters in Baltimore, Maryland, USA. Combining strategy and data to drive results, the agency’s services include advertising, brand strategy and development, content strategy & copywriting, social media, public relations, custom consumer data modeling and intelligence, media planning, buying & analytics, and digital marketing.

Baltimore’s creative community showed up at Camden Yards, and it was a night to remember.TBCers Julia, Devin, Marco, and...
05/14/2026

Baltimore’s creative community showed up at Camden Yards, and it was a night to remember.

TBCers Julia, Devin, Marco, and Meghan joined Visit Baltimore’s Summer Creative Mixer for a night of connection and cheering on the O’s, complete with a pregame tour, club level seats, and the coveted Tupac bobblehead.

Big thanks to Visit Baltimore for bringing together the agency folks, artists, makers, and creative minds who help make this city so special. We’re always proud to be part of Baltimore’s creative scene.

05/12/2026

Why did we walk? To support the fight to end diabetes.

TBC proudly stepped up and stepped out alongside our partner, the American Diabetes Association, for this year’s Step Out Walk in Baltimore.

With more than 155 million Americans living with diabetes or prediabetes, the need for awareness, support, and action has never been greater. We’re honored to stand with the ADA and our community in the work toward a cure.

Learn more at diabetes.org.

TBCers Matt and Lauren spent last week at the Meta Health Forward: Winning Wellness forum in NYC, talking all things hea...
05/08/2026

TBCers Matt and Lauren spent last week at the Meta Health Forward: Winning Wellness forum in NYC, talking all things healthcare, content, and consumer engagement.

The big takeaway? Healthcare marketing has to do more than show up when someone needs care. It has to connect across the full health and wellness journey in ways that feel personal, trusted, and measurable.

A few insights we’re bringing back for our clients:
✔️ Creative fatigue is real, so fresh, vertical-first assets matter
✔️ Better first-party data leads to smarter automation and stronger lead quality
✔️ Creative, media, and measurement need to work together from the start

One favorite line from the event: “The algorithm picks the placement. Creative decides if it wins.”

That one’s sticking with us.

04/23/2026

Yesterday, the Hippodrome Foundation, Inc. - HFI welcomed more than 200 Baltimore City and County students, educators, and community leaders for “Standing on Her Shoulders: The Power of Women—Past, Present, and Future.”

As part of an education initiative tied to the Tony Award®-winning musical SUFFS, the event explored the legacy of the women’s suffrage movement and the continued importance of civic engagement today.

Baltimore students took the stage to share original speeches about what they believe is worth fighting for, sparking meaningful conversation with leaders in government, business, and the arts.

We’re proud to support the Hippodrome Foundation’s work using theater as a tool for learning: helping young people find their voices, engage in their communities, and shape what comes next.

Thank you to the panelists, partners, educators, and especially the students who made the day so impactful. 💛

There’s leadership that brings clarity in the moment.And leadership that inspires vision beyond it.TBC’s owner and CEO, ...
04/13/2026

There’s leadership that brings clarity in the moment.

And leadership that inspires vision beyond it.

TBC’s owner and CEO, Nichole Baccala Ward, demonstrates both. That’s what makes her recognition as a 2026 Woman of Influence by I95 Business Magazine feel so deserved.

Her leadership helps shape how TBC builds brands, sharpens positioning, and drives smarter growth for our clients and for our agency.

Congratulations, Nichole. We’re proud to celebrate this moment with you. 👏

Read the full story to hear her take on leadership, mentorship, and what’s next for the advertising industry: https://i95business.com/articles/content/nichole-baccala-ward-ceo-tbc-2488

Our team spent the day with FR Conversions, LLC, capturing social media content and collaborating!The more we understand...
03/27/2026

Our team spent the day with FR Conversions, LLC, capturing social media content and collaborating!

The more we understand a client’s business, the better we can tell their story, especially when it comes to showcasing the incredible passion and purpose behind FR Conversions' mission-driven work to advance accessible mobility.

Strong partnerships lead to stronger storytelling, and we’re proud to be part of it.

What does it take to earn—and elevate—your seat at the table?Women currently represent about one in four C-suite leaders...
03/20/2026

What does it take to earn—and elevate—your seat at the table?

Women currently represent about one in four C-suite leaders, and that gap is part of what AMA Baltimore’s She-Suite Leadership event is designed to address.

Casey Rhoads will be there representing TBC alongside an impressive group of women executives across our region.

As SVP and Head of Account Management, Casey brings decades of experience leading brands with clarity and purpose. It’s the kind of thinking we bring to our clients every day—grounded in insight and built for impact.

📆 Thursday, March 26
🕔 5:30 – 8:00 PM
📍 StarTUp at the Armory | Towson, MD

Join us in Towson and grab your tickets while they’re still available: https://amabaltimore.org/ama-in-the-pm-she-suite-leadership-elevate-your-seat-at-the-table/

Two TBC campaigns brought home honors at the AAF Baltimore - AAFB 2026 American Advertising Awards. 🏆Our work for Superi...
03/13/2026

Two TBC campaigns brought home honors at the AAF Baltimore - AAFB 2026 American Advertising Awards. 🏆

Our work for Superior Plus Propane, “Don’t Think About Propane,” and the American Diabetes Association’s Obesity Association, “The First Judgment,” earned multiple awards:

🏆 Gold ADDY | Regional/National TV Campaign
Don’t Think About Propane for Superior Plus Propane
🥈 Silver ADDY | Internet Commercial, Single Spot (Any Length)
Don’t Think About Propane for Superior Plus Propane
🥈 Silver ADDY | Regional/National TV Single Spot (Up to 2:00)
The First Judgment for the ADA’s Obesity Association

We’re proud of the teams and partners behind this work and

grateful for the chance to create ideas that make an impact. 💛

This Women’s History Month, we’re celebrating the women who lead with courage and inspire others to do the same.At TBC, ...
03/12/2026

This Women’s History Month, we’re celebrating the women who lead with courage and inspire others to do the same.

At TBC, being a women-owned agency means leadership is part of our story every day. While nationally, it’s estimated that fewer than 1% of advertising agencies are owned by woman, we’re proud to say that we are 100% woman-owned and that women make up 60% of our leadership team and 63% of our agency overall, reflecting the voices and perspectives helping shape our work.

It’s about showing up with confidence, supporting one another, and creating opportunities for the leaders still to come.

Here’s to the women who continue to inspire progress across our industry and beyond.

TBC is looking for a SEM Specialist to join our team.If you love digging into data, optimizing performance, and finding ...
03/02/2026

TBC is looking for a SEM Specialist to join our team.

If you love digging into data, optimizing performance, and finding smarter ways to drive results, this role is for you.

Minimum two years of SEM experience required. Learn more and apply: https://tbc.us/careers/sem-specialist

Address

3601 O'Donnell Street Suite 100 The Barrel Building
Baltimore, MD
21224

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

+14103477500

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