GKV A bunch of scrappy people in Baltimore who come up with great ideas for marketing challenger brands.

08/27/2026

And just like that…summer’s a wrap! ☀️ 🎬 We’ve loved having our interns on the team this summer. Hear from Kelly and Kate as they look back on their time with us, and join us in wishing them all the best in what’s next!

The era of easy customer acquisition is ending for GLP-1 brands. As competition grows, companies that build recognition,...
08/14/2026

The era of easy customer acquisition is ending for GLP-1 brands. As competition grows, companies that build recognition, trust, and a meaningful point of view will make every performance marketing dollar work harder.

Learn more: https://bit.ly/45obg0m.

The first wave of GLP-1 marketing was about accessibility. Now, it’s about how your brand emotionally resonates. Learn m...
07/29/2026

The first wave of GLP-1 marketing was about accessibility. Now, it’s about how your brand emotionally resonates.

Learn more: https://bit.ly/44ZneNJ.

For nearly a decade, Gen Z has fascinated and confused advertisers. The irony is that many of the industry’s assumptions...
07/23/2026

For nearly a decade, Gen Z has fascinated and confused advertisers. The irony is that many of the industry’s assumptions about them are wrong. Learn more in part one of our article on reaching a new generation: https://bit.ly/4b9DNtL.

Don’t just execute. Shape strategy, challenge thinking and drive results. Is your agency keeping up?Learn more: https://...
07/20/2026

Don’t just execute. Shape strategy, challenge thinking and drive results. Is your agency keeping up?

Learn more: https://bit.ly/4wR8XOX.

Marketing is always a challenge, but limitations can lead to innovation. We’ve seen it work in advertising — and in life...
07/16/2026

Marketing is always a challenge, but limitations can lead to innovation. We’ve seen it work in advertising — and in life.

Read more here: https://bit.ly/4wNPYVD.

The most effective regulated brands aren’t just asking what they’re allowed to say. They’re asking what audiences need t...
07/13/2026

The most effective regulated brands aren’t just asking what they’re allowed to say. They’re asking what audiences need to hear. Discover how challenger brand principles can connect with today’s audiences and inspire behavior change.

Learn more: https://bit.ly/4gwJyW1.

The forecast is calling for a very Baltimore summer. ☀️😎
07/08/2026

The forecast is calling for a very Baltimore summer. ☀️😎

06/25/2026

We asked some of the GKV team what year they graduated high school...here's how it went. 🎶

We're pleased to announce the promotion of Mark Gray to Vice President of Business Development! 🎉Since joining GKV in 20...
06/17/2026

We're pleased to announce the promotion of Mark Gray to Vice President of Business Development! 🎉

Since joining GKV in 2020, Gray has been a valued member of the new business team. His strategic approach and dedication have helped shape the agency's growth and success. We're grateful for his contributions and excited to see all he'll accomplish in this new role. Congratulations, Mark!

Learn more: https://bit.ly/4fNUuhD.

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