09/20/2024
This summer, our Chief Lemonade Maker, Nenette had the chance to travel to Italy with flying Premiere Plus class. As the Founder of a branding agency, she always keep an eye out for “all things branded,” and United didn’t disappoint! 💃🏾🍋
The upgraded amenities were a game-changer on the 9-hour flight to Rome, and what really stood out was their focus on sustainability. Last year, Nenette was introduced to ESG (Environmental, Social, and Governance) at the Conference in Toronto, and it’s exciting to see United embracing these principles. By reducing environmental impact and promoting sustainable practices, United is not only strengthening its brand as an eco-conscious airline but also contributing to global sustainability efforts.
Although our agency didn’t provide the branded merchandise for this flight, we absolutely applaud their purposeful branding. The reusable pillows and blankets (made from plastic bottles) co-branded with Saks Fifth Avenue? Top tier! The over the ear headphones were a nice touch vs the disposable ones. And the toiletry kit, complete with a bamboo dental set, eye mask, gripper socks, ear plugs, and TheraFace? Definitely next-level (something you won’t find in economy, lol)!
Thank you United Airlines for raising the bar on sustainability and branding! We can’t wait to see what you do next.