ZATO

11/07/2024

Is your Google Ads account suspended?

If your Google Ads account was suspended for circumventing systems or abusing the ad network, here’s a handy 11-point checklist covering key areas to help troubleshoot and resolve this frustration.

10/07/2024

Meet our new Paid Search Strategist, Austin Sellers!

Austin is a skilled digital marketing specialist with a focus on PPC advertising and Google Ads management. A Purdue University graduate, Austin began his career as a digital marketing coordinator for a regional bank before transitioning to freelance PPC management.

Over four years, he handled hundreds of Google Ads accounts across various industries, developing a keen understanding of sector-specific digital advertising strategies. He's got a knack for turning complex data into winning strategies that make ads not just seen, but clicked.

Based in Bourbon, Indiana, Austin spends his free time hanging with family & friends, playing golf and basketball, and working on home improvement projects.

09/23/2024

Can DemandGen work for your eCommerce brand? Yes!

Explore how Google's Demand Gen campaign enhances ad targeting on YouTube, Discover, and Gmail. Uncover new features and optimization tips. Read the full post to boost your campaign's success!

06/13/2024

3 reasons your small business should embrace Google Ads.

For small eCommerce businesses, carving out a niche in a competitive market can be daunting. Leveraging digital advertising is essential, and Google Ads stands out as a powerful tool. Here’s why...

05/23/2024

How to have a profitable consulting call.

By coming to each call with a clear agenda, trusting their recommendations, and ensuring they’re (actually) good at Google Ads, you’ll turn routine check-ins into powerful sessions.

05/06/2024

Kirk's adventure in AdVenture Media's DOLAH 2024.

Here is Kirk's take on the DOLAH 2024 event by AdVenture Media in NYC this year.

03/28/2024

Google's New Search Ads Metrics Definitions Changes Explained.

10/25/19 UPDATE: Hello Facebook Agency Visitor Person! We’re delighted to have you visit this awesome post. About a year ago, ZATO stopped offering Facebook Ads solutions so we could focus solely on what we do best: Google Ads. Because of this, we’re always interested in partnerships with great ...

02/19/2024

Ponderings of a PPC Professional has been revised and expanded!

10/25/19 UPDATE: Hello Facebook Agency Visitor Person! We’re delighted to have you visit this awesome post. About a year ago, ZATO stopped offering Facebook Ads solutions so we could focus solely on what we do best: Google Ads. Because of this, we’re always interested in partnerships with great ...

01/22/2024

How to set up a new Google Merchant Center Next account.

In this video, we'll walk you through everything you need to do in order to get your Google Merchant Center Next account set up right from the beginning. As a reminder, this is for GMC NEXT.

01/11/2024

Missed it in your email? Check it out here!
"Level Up Your PMax Campaigns in 70 Minutes"
A presentation by ZATO owner, Kirk Williams.

And make sure to sign up for our email list for more awesome content!

I'm excited to share with you a detailed session I gave recently in Salt Lake City for the EcommerceFuel online community on all things Google Performance Max Campaigns. Watch and Learn!

12/28/2023

Keyword ponderings from ZATO owner, Kirk Williams.

10/25/19 UPDATE: Hello Facebook Agency Visitor Person! We’re delighted to have you visit this awesome post. About a year ago, ZATO stopped offering Facebook Ads solutions so we could focus solely on what we do best: Google Ads. Because of this, we’re always interested in partnerships with great ...

12/12/2023

How do you define success?

Most people equate financial growth to success... but is that really the best way of determining whether your business is successful or not?

In his recent talk, ZATO Owner, Kirk Williams, shared 3 traits of what success actually looks like, and encouraged listeners to redefine their target of success according to those characteristics:

✅Are you achieving the purpose for which your business exists (what problem does your business solve for your customers, and are you solving it)?

✅Are you building a sustainable business (one that can survive various challenges... including monetary)?

✅Are you free to pursue personal wellness (Kirk argues that success must include an element of long-term, personal health in it)

Kirk digs into each of these three traits in his talk, recorded this October in Billings. Watch the entire 15 minute talk here: https://zatomarketing.com/blog/tedx-talk-stop-the-scale-redefining-business-success-by-zato-owner-kirk-williams

Watch ZATO Owner Kirk Williams' TEDx Billings talk on Redefining Business Success: Stop the Scale.