06/22/2026
What does the next generation want from the companies they work for?
According to Tom Hering, co-founder of Benefit Corporations for Good, it’s more than a paycheck. Gen Z wants to see a purpose beyond profit — and that shift is changing the future of business.
In this clip from the Riveo Impact Lab, Tom explains why benefit corporation certification and other values-based commitments can help small businesses attract the right people, build trust and create accountability around the impact they say they want to make.
For Tom, this movement isn’t an outlier. It’s becoming mainstream — and the next generation is helping drive that change.
Watch the full episode to hear more about purpose-driven business, benefit
corporations and how companies can put their values into action:
https://riveocreative.com/making-a-better-world-tom-hering-and-benefit-corporations-for-good/