The Ehlers Group

09/01/2026

Sometimes the best media stories are already happening inside a senior living community.

An ongoing balance class at our client's community became a timely opportunity to talk about fall prevention and healthy aging. The Ehlers Group connected the program to a broader issue affecting older adults and secured coverage on WGCU Public Media.

It’s a great example of how everyday community programming can become a meaningful media story when connected to the right conversation.

Watch the segment beginning at 20:25: https://www.pbs.org/video/southwest-florida-in-focus-episode-355-august-24th-2026-q6zeen/.

WGCU covers groundbreaking at the FMB Pier, Generation Z voters, and a class for improving balance.

08/21/2026

August 21 is National Senior Citizens Day, a time to recognize and celebrate the contributions older adults make to our families, communities, and society. This year's theme, "Flip the Script on Aging," encourages us to challenge outdated stereotypes and focus on the vitality, wisdom, and accomplishments of today's older adults. Intergenerational programs, lifelong learning opportunities, volunteer initiatives, and active lifestyles all help demonstrate what positive aging truly looks like. The Ehlers Group has helped communities earn media coverage and recognition for programs that showcase older adults in inspiring and meaningful ways.
Every resident has a story worth sharing—and we're passionate about helping communities tell those stories.

08/18/2026

WPLG Local 10 also covered The Palace Suites’ recent Centenarian Celebration, giving viewers the opportunity to meet some of the remarkable residents who have lived a century and beyond.

For us, media relations is about more than getting our clients in the news. It’s about recognizing the people and stories that make a community special and finding opportunities to share them with a wider audience.

The celebration was the event. The residents were the story.

08/14/2026

100+ years of life makes for quite a story.

The Palace Suites - Independent Living Residences recently celebrated its remarkable group of centenarians — residents whose lives span more than a century of history, including World War II veterans and wartime brides.

We knew there was a story here that extended far beyond a birthday celebration, and we're delighted to see CBS sharing it with the South Florida community.

Great senior living PR starts with recognizing the stories already living within a community — and helping them reach a larger audience.

08/13/2026

Today we celebrate the birthday of legendary filmmaker Alfred Hitchcock. Why not turn the occasion into a themed movie day? Residents can enjoy classics such as "Rear Window," "The Birds," "North by Northwest," or "Psycho," followed by a lively discussion about favorite suspense films and movie memories. Movie-themed events are simple to organize and often spark wonderful conversations and nostalgia among residents.

08/09/2026

Have you ever considered hosting a community garage sale? At The Palace Coral Gables, indoor garage sales have become popular events for residents, families, and team members. Better yet, unsold items are donated to local charities, transforming unwanted treasures into community goodwill. Garage sales create opportunities for socialization, decluttering, fundraising, and community outreach. They also offer plenty of photo opportunities and feel-good stories that can enhance a community's visibility.

08/09/2026

Happy Book Lovers Day!
Book clubs do much more than inspire lively discussions. They foster friendships, encourage lifelong learning, and keep minds active and engaged. Many senior living communities have resident-led book clubs where participants help select titles and guide conversations. Whether discussing bestselling novels, biographies, mysteries, or historical fiction, books continue to bring people together. Today, we also thank the dedicated librarians and bookmobile services that help keep the love of reading alive in senior living communities.

08/03/2026

August 3 is National Sisters Day, a celebration of the special bonds that enrich our lives.
While many people think of biological sisters, this day also honors the friendships that become just as meaningful over time. One of the greatest gifts of senior living is the opportunity to form new friendships and create a second family. From coffee companions and walking partners to card-playing buddies and dining companions, these relationships deserve to be celebrated. Capture these special connections through photos, resident spotlights, and storytelling that showcase the vibrant social life within your community.

08/02/2026

Happy National Coloring Book Day! Coloring isn't just for children anymore. Adult coloring has become increasingly popular because it encourages creativity, relaxation, mindfulness, and stress reduction. Senior living communities can celebrate with coloring contests, intergenerational coloring activities, or themed art displays showcasing residents' creations. Sometimes the simplest activities can have the biggest impact on resident wellness and engagement. What was your favorite thing to color as a child?

08/02/2026

As students head back to school this month, senior living communities have a wonderful opportunity to make a difference. One of our clients, The Palace Gardens in Homestead, hosts an annual Back-to-School event where residents help provide backpacks and school supplies to local children. Residents raise funds throughout the year and take great pride in supporting the next generation. These intergenerational programs create meaningful connections while demonstrating a community's commitment to giving back. They also generate compelling stories that resonate with families, prospects, and the media. The Ehlers Group loves helping communities share these heartwarming moments.