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Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5pm

Backbone Media

Name: Backbone Media
Address: 65 N 4th Street, Carbondale, CO, 81623, US
Telephone: +19709634873

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An integrated marketing agency operating at the center of brand, community, and performance. Backbone has offices in Carbondale and Denver, Colorado.

Backbone Media is a public relations, media planning and buying, and social media agency that partners with brands to target, engage and inspire the active lifestyle market. For over 20 years, Backbone has worked with leading outdoor gear, apparel, technology, and food and beverage brands, as well as tourism destinations around the world.

09/04/2026

The Roadless Rule is on the chopping block - here's why you should care.

For a quarter century, the Roadless Rule has kept national forest land off-limits to logging, mining and road building, protecting the backcountry trails, waters and landscapes we love.

The USDA wants to repeal it. That puts trails, climbing routes and hunting and fishing habitat at risk, along with the small businesses and gateway communities that depend on them.

Help us defend the Roadless Rule by submitting your public comment before September 21. Link in the bio.

09/02/2026

Altra just launched its fastest shoe ever - the Vanish Carbon 3 🏃💨

To celebrate the launch, we invited media for a can't-miss two day event. We're talking Michelin-level dinners, a rooftop track, curated product kits and hands-on experiences to highlight the shoe and the story behind it.

➡️ Check out the resulting coverage: raving reviews, feature interviews and buzz around Altra's foot-first, super natural performance.

We're proud of this one. Nice work, Altra.

08/05/2026

Matador designs with the traveler in mind, and their newest lineup proves it. Connor breaks down the 35L Global Travel Pack, your new go-to bag built for 7-10 day international trips. 🌎

A few specs:
• Carry-on friendly
• Ultra-comfortable carry harness
• Dual Access Architecture

Check out more from the launch!
➡️ Matador

06/25/2026

Sun. Sand. Best Day Brewing on the water. 🚤

We put our client's brand at the center of Tampa Bay's summer. A floating digital billboard covering 23 miles of Florida's Gulf Coast, right in the heart of the FIFA World Cup.

This is how we get your brand in front of your audiences.

06/21/2026

Behind the strategy, the Zoom calls and the campaigns are some pretty great dads. 🙌

Happy Father's Day to those at Backbone balancing big goals at work with even bigger ones at home.

06/12/2026

The Charge 2026 is in the books!

Once a year, the entire Backbone agency lands in one place. Last week consisted of business meetings, a film festival screening, horseback riding, a rodeo, ridiculous costumes, a heated dice competition, 10,000 hugs and only a few (happy!) tears.

After three days in Carbondale (where Backbone started in 1997) we head back to our offices refreshed, inspired and ready to deliver for our clients.

06/09/2026

73% subscriber growth. Four weeks. One TV strategy.

When you know exactly who you're reaching and why, the results follow. Swipe to see how audience-first planning took a high-growth tech brand from emerging to everywhere.

Read the full case study at the link in bio. 🔗

05/22/2026

New faces, new titles. We're excited to welcome four new teammates and celebrate six well-earned promotions across the team. 🎉

🏔️ Promotions
Katie Sherman, Associate Media Director
Daniel Caponetti, Senior Director of Analytics and Applied AI
Josh Headley, Director of Integrated Marketing
Max Krapff, PR Director
Matt Vermeyen, Senior Paid Social Manager
Michael Perez, Senior SEO Manager

👋 New Hires
Noah Elliott, Associate Paid Social Manager
McKenzie Davis, Media Project Manager
Klara Meyer, AI Content Manager
Jonah Steinberg, Media Coordinator

Keep charging ahead, team! ➡️

05/20/2026

The champs are back! 🏆

Congratulations to our friends on back-to-back Grand Champion titles at Memphis in May. Heath and his team just did something that hasn't been done in 42 years, defended the crown at the Super Bowl of BBQ.

We're beyond proud to have the Memphis in May 2x Grand Champion in the Backbone family. Now go treat yourself to something smoky — link in bio.

05/15/2026

New York delivered. 14 brands, 100+ media and a room full of people who love what they do.

Thank you to everyone who made the 2026 NYC Showroom one to remember. See you next year. 🤝

Address

65 N 4th Street
Carbondale, CO
81623

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

+19709634873

Website

https://www.backbone.media/, https://visitlink.bio/backbonesocials

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