What are the opening hours?

Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5pm

Backbone Media

Name: Backbone Media
Address: 65 N 4th Street, Carbondale, CO, 81623, US
Telephone: +19709634873

An integrated marketing agency operating at the center of brand, community, and performance. Backbone has offices in Carbondale and Denver, Colorado.

Backbone Media is a public relations, media planning and buying, and social media agency that partners with brands to target, engage and inspire the active lifestyle market. For over 20 years, Backbone has worked with leading outdoor gear, apparel, technology, and food and beverage brands, as well as tourism destinations around the world.

05/22/2026

New faces, new titles. We're excited to welcome four new teammates and celebrate six well-earned promotions across the team. 🎉

🏔️ Promotions
Katie Sherman, Associate Media Director
Daniel Caponetti, Senior Director of Analytics and Applied AI
Josh Headley, Director of Integrated Marketing
Max Krapff, PR Director
Matt Vermeyen, Senior Paid Social Manager
Michael Perez, Senior SEO Manager

👋 New Hires
Noah Elliott, Associate Paid Social Manager
McKenzie Davis, Media Project Manager
Klara Meyer, AI Content Manager
Jonah Steinberg, Media Coordinator

Keep charging ahead, team! ➡️

05/20/2026

The champs are back! 🏆

Congratulations to our friends on back-to-back Grand Champion titles at Memphis in May. Heath and his team just did something that hasn't been done in 42 years, defended the crown at the Super Bowl of BBQ.

We're beyond proud to have the Memphis in May 2x Grand Champion in the Backbone family. Now go treat yourself to something smoky — link in bio.

05/15/2026

New York delivered. 14 brands, 100+ media and a room full of people who love what they do.

Thank you to everyone who made the 2026 NYC Showroom one to remember. See you next year. 🤝

05/10/2026

Happy Mother's Day to all the incredible moms out there, especially to the ones on our team. 💐

You show up with creativity, heart and hustle. We are so grateful for you and we celebrate all forms of motherhood. We see you. We appreciate you. We're cheering you on. 🎉

05/02/2026

🚙 Client Spotlight 🚙

This week we’re featuring Thule! Founded in Sweden in 1942 by outdoor enthusiast Erik Thulin, the company started with a pike fishing trap before expanding its focus to the first roof-mounted ski rack. Now designing a full lineup of racks, strollers, luggage and more, Thule’s mission “Bring Your Life” still leads.

Their latest, the Thule Widesky rooftop tent, blends smart design with elevated comfort for nights off the grid, making it easier to bring your life along for the ride.

We can’t wait for NYC Thule! 🙌

05/01/2026

We’re turning up the volume to welcome our newest client Turtlebox 🔊

Built on the bayou and made for the wild, Turtlebox delivers rugged, no-compromise sound wherever the day leads. From long days on the water to nights at basecamp, they’ve redefined what outdoor audio can be.

We’re excited to support the team with PR and SEO/AEO as they keep pushing the limits of audio.

Let’s get after it. 🤝

04/24/2026

🧦 Client Spotlight 🧦

This week we’re featuring Smartwool! Founded in 1994 by two ski instructors in Steamboat Springs, CO. In search of a solution to cold, damp feet, the first high-performance Merino wool sock was born.

Today, Smartwool brings Merino into base layers, apparel and socks built for every activity. Known for thermoregulation, moisture wicking, and odor resistance, Smartwool’s mission is to bring the benefits of Merino wool into your everyday life, so you can Go Far and Feel Good.

Check out Smartwool's newest base layer at NYC Showroom. See you soon Smartwool! 🤝

04/23/2026

Shibumi Shade just expanded beyond the beach ☀️

Meet Park Vista, a lightweight, ultra-portable shade that sets up in 2 minutes and covers up to four people. Built for parks, sidelines, backyards and everything in between.

Unlike traditional tents, Park Vista is designed to adapt. Its modular system connects multiple units, enabling shade for larger gatherings without the bulk.

🔗 Learn more at the link in bio

04/22/2026

Happy Earth Day from Backbone 🌎

From early mornings on the trail to weekends in the mountains, the experiences we have outdoors shape the work we do every day. The outside isn’t just where we play, it keeps us connected to the communities we serve and the brands we partner with. Because protecting these places isn’t separate from the job. It’s the reason behind it.

04/17/2026

✨🌸 Client Spotlight 🌸✨

This week we're featuring Merry People! A gumboot brand on a mission to bring a little more Merry to your life. Born in Australia, Merry People set out to fill a gap in the market with all-weather gumboots that move seamlessly from garden to office. The result? Colorful, natural rubber gumboots that are 100% waterproof and built for everyday wear.

From farmers market roots to a global footprint across four major markets, the brand continues to prove that function and style can go hand in hand.

We're excited to see you in NYC Merry People! 👋

Address

65 N 4th Street
Carbondale, CO
81623

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

+19709634873

Website

https://www.backbone.media/, https://visitlink.bio/backbonesocials

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