Backbone Media

Backbone Media An integrated marketing agency operating at the center of brand, community, and performance. Backbone has offices in Carbondale and Denver, Colorado.

Backbone Media is a public relations, media planning and buying, and social media agency that partners with brands to target, engage and inspire the active lifestyle market. For over 20 years, Backbone has worked with leading outdoor gear, apparel, technology, and food and beverage brands, as well as tourism destinations around the world.

Altra just launched its fastest shoe ever - the Vanish Carbon 3 🏃💨To celebrate the launch, we invited media for a can't-...
09/02/2026

Altra just launched its fastest shoe ever - the Vanish Carbon 3 🏃💨

To celebrate the launch, we invited media for a can't-miss two day event. We're talking Michelin-level dinners, a rooftop track, curated product kits and hands-on experiences to highlight the shoe and the story behind it.

➡️ Check out the resulting coverage: raving reviews, feature interviews and buzz around Altra's foot-first, super natural performance.

We're proud of this one. Nice work, Altra.

08/05/2026

Matador designs with the traveler in mind, and their newest lineup proves it. Connor breaks down the 35L Global Travel Pack, your new go-to bag built for 7-10 day international trips. 🌎

A few specs:
• Carry-on friendly
• Ultra-comfortable carry harness
• Dual Access Architecture

Check out more from the launch!
➡️ Matador

Sun. Sand. Best Day Brewing on the water. 🚤 We put our client's brand at the center of Tampa Bay's summer. A floating di...
06/25/2026

Sun. Sand. Best Day Brewing on the water. 🚤

We put our client's brand at the center of Tampa Bay's summer. A floating digital billboard covering 23 miles of Florida's Gulf Coast, right in the heart of the FIFA World Cup.

This is how we get your brand in front of your audiences.

Behind the strategy, the Zoom calls and the campaigns are some pretty great dads. 🙌 Happy Father's Day to those at Backb...
06/21/2026

Behind the strategy, the Zoom calls and the campaigns are some pretty great dads. 🙌

Happy Father's Day to those at Backbone balancing big goals at work with even bigger ones at home.

The Charge 2026 is in the books! Once a year, the entire Backbone agency lands in one place. Last week consisted of busi...
06/12/2026

The Charge 2026 is in the books!

Once a year, the entire Backbone agency lands in one place. Last week consisted of business meetings, a film festival screening, horseback riding, a rodeo, ridiculous costumes, a heated dice competition, 10,000 hugs and only a few (happy!) tears.

After three days in Carbondale (where Backbone started in 1997) we head back to our offices refreshed, inspired and ready to deliver for our clients.

73% subscriber growth. Four weeks. One TV strategy. When you know exactly who you're reaching and why, the results foll...
06/09/2026

73% subscriber growth. Four weeks. One TV strategy.

When you know exactly who you're reaching and why, the results follow. Swipe to see how audience-first planning took a high-growth tech brand from emerging to everywhere.

Read the full case study at the link in bio. 🔗

New faces, new titles. We're excited to welcome four new teammates and celebrate six well-earned promotions across the t...
05/22/2026

New faces, new titles. We're excited to welcome four new teammates and celebrate six well-earned promotions across the team. 🎉

🏔️ Promotions
Katie Sherman, Associate Media Director
Daniel Caponetti, Senior Director of Analytics and Applied AI
Josh Headley, Director of Integrated Marketing
Max Krapff, PR Director
Matt Vermeyen, Senior Paid Social Manager
Michael Perez, Senior SEO Manager

👋 New Hires
Noah Elliott, Associate Paid Social Manager
McKenzie Davis, Media Project Manager
Klara Meyer, AI Content Manager
Jonah Steinberg, Media Coordinator

Keep charging ahead, team! ➡️

The champs are back! 🏆Congratulations to our friends on back-to-back Grand Champion titles at Memphis in May. Heath and...
05/20/2026

The champs are back! 🏆

Congratulations to our friends on back-to-back Grand Champion titles at Memphis in May. Heath and his team just did something that hasn't been done in 42 years, defended the crown at the Super Bowl of BBQ.

We're beyond proud to have the Memphis in May 2x Grand Champion in the Backbone family. Now go treat yourself to something smoky — link in bio.

05/15/2026

New York delivered. 14 brands, 100+ media and a room full of people who love what they do.

Thank you to everyone who made the 2026 NYC Showroom one to remember. See you next year. 🤝

Happy Mother's Day to all the incredible moms out there, especially to the ones on our team. 💐You show up with creativit...
05/10/2026

Happy Mother's Day to all the incredible moms out there, especially to the ones on our team. 💐

You show up with creativity, heart and hustle. We are so grateful for you and we celebrate all forms of motherhood. We see you. We appreciate you. We're cheering you on. 🎉

Address

65 N 4th Street
Carbondale, CO
81623

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+19709634873

Website

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