Switchback Email

Switchback Email 20+ years of providing professional email marketing for the vacation rental industry with better deliverability, higher ROI, and advanced strategies.

Not sure what to say in your next vacation rental email? Start with the job it needs to do.A newsletter should make you ...
09/01/2026

Not sure what to say in your next vacation rental email? Start with the job it needs to do.

A newsletter should make you the local insider. A new property alert should sell the experience. An owner email should lead with results. A postcard email should focus on one idea. A promotion should make the offer and deadline obvious.

One email. One reader. One clear next step.

Save this guide for the next time the blank page wins. Read the full post on our Trailhead Blog, link in bio.

08/26/2026

Five personalities. Countless tail wags. Zero respect for personal space. 🐾

Meet Switchback’s unofficial culture committee: Zeeke, Katherine, Bernie, Emmy Lou, and Axel. They specialize in morale boosts, meeting interruptions, and reminding us when it’s time for a break.

Happy National Dog Day! Give your favorite pup an extra scratch from us today. 💛


Sweating over a lack of Labor Day bookings? Do not wait for those open nights to fill themselves.Potential guests may st...
08/24/2026

Sweating over a lack of Labor Day bookings? Do not wait for those open nights to fill themselves.

Potential guests may still be browsing properties, comparing destinations, and deciding where to spend the long weekend. A timely reminder email can put your rentals back in front of them while they are ready to make a decision.

Feature your available properties, sell the Labor Day experience, and give guests a clear path to book directly.

Property managers, the booking window is closing. Send the email now and turn lingering interest into reservations.

DIY email marketing might save you an agency fee. But what is it costing you in time, consistency, deliverability, compl...
08/18/2026

DIY email marketing might save you an agency fee. But what is it costing you in time, consistency, deliverability, compliance, and missed bookings?

Sending an email is easy. Building a program that consistently drives revenue takes strategy, skilled ex*****on, testing, and clear ownership.

Our latest blog breaks down the real cost of managing email in-house, when DIY makes sense, and when an agency can help your program pull more weight.

Read it here: https://lnkd.in/eCV6NhPH

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You don’t need a discount code to have a reason to email your guests.In vacation rental marketing, consistency is king. ...
08/11/2026

You don’t need a discount code to have a reason to email your guests.

In vacation rental marketing, consistency is king. Regular emails keep your properties top of mind, strengthen guest relationships, and give travelers a reason to remember you when they’re ready to book again.

Share local recommendations, seasonal inspiration, property updates, travel tips, or stories from your destination. Every email doesn’t need to make an offer. It needs to maintain the connection.

Because when a past guest starts planning their next trip, the brand they remember is more likely to earn the booking.

Stay consistent. Stay relevant. Earn the next stay.

Check out more tips on our Trailhead Blog:

👉 https://switchbackemail.com/trailhead-blog/essential-emails-keep-your-vacation-rentals-booked/

👉 https://switchbackemail.com/trailhead-blog/consistent-email-marketing-vacation-rental-bookings/

"Our rental agency used to attempt creating in-house email campaigns but we never sent them out on time, and they lacked...
07/21/2026

"Our rental agency used to attempt creating in-house email campaigns but we never sent them out on time, and they lacked quality design.

We started using Switchback in January 2022, and saw a huge improvement in consistency and quality.

A few years later, we partnered with Aidaptive. This created an even stronger tool because our email campaigns could now be tailored to suit our guests’ individual property needs.

Having Switchback and Aidaptive connected as partners has expanded our reach to guests, made the campaigns more relevant to different customers, and led to a significant increase in email campaign conversions."

Read more reviews on our website 👉
https://switchbackemail.com/testimonials/

🎄 Christmas in July reminder: Black Friday and holiday bookings will sneak up fast.The vacation rental brands that win t...
07/14/2026

🎄 Christmas in July reminder: Black Friday and holiday bookings will sneak up fast.

The vacation rental brands that win the holiday season are not the ones scrambling in November.

They are the ones planning now.

Your Black Friday offers, winter getaway emails, gift card promos, repeat guest campaigns, and holiday availability pushes all need time to map out, write, design, schedule, and test.

Because once fall hits, your team will already be juggling guest questions, owner needs, operations, and “can we send something tomorrow?” requests.

Plan early. Send smarter. Stay ahead of the rush.

Need help building an email plan before the holiday season sneaks up on you? Switchback Email helps vacation rental brands create campaigns that support more direct bookings all year long.

Consistency in email marketing does not mean sending more.It means sending with timing, purpose, and a clear reason behi...
07/07/2026

Consistency in email marketing does not mean sending more.

It means sending with timing, purpose, and a clear reason behind every campaign.

For vacation rental brands, that consistency can help you stay top of mind while guests browse, compare, plan, wait, forget, and eventually come back to book.

A stronger email strategy gives every message one job:
📩 Inspire a future stay
📩 Highlight timely availability
📩 Bring past guests back
📩 Support direct booking
📩 Keep your brand in the guest journey

Stop rebuilding your email plan every month. Build a rhythm your guests recognize and your team can rely on.

Read the full article on the Trailhead Blog 👉
https://switchbackemail.com/trailhead-blog/consistent-email-marketing-vacation-rental-bookings/

Your email marketing should not feel like starting over every single month.At Switchback Email, we help vacation rental ...
06/30/2026

Your email marketing should not feel like starting over every single month.

At Switchback Email, we help vacation rental property managers build consistent, strategic email plans that keep guests engaged, support direct bookings, and make every send feel intentional.

Ready to stop rebuilding from scratch?

Let’s talk through your email plan.

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PO Box 232
Carbondale, CO
81623

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