Switchback Email

Name: Switchback Email
Address: PO Box 232, Carbondale, CO, 81623, US
Telephone: +19702791399

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Switchback Email

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20+ years of providing professional email marketing for the vacation rental industry with better deliverability, higher ROI, and advanced strategies.

10/29/2026

The cats of Switchback would like to remind you that every day is Cat Day. Today just comes with extra treats. 🐾💛

Happy National Cat Day to our favorite keyboard supervisors and professional nappers!

10/27/2026

Your guests may have found you through an OTA. After checkout, which name will they remember: the booking platform or the company that made their stay special?

Email gives you a way to keep that connection going with guests who subscribe to your marketing.
Show up between stays with local inspiration, places they'd love to return to, and reasons to choose your company again. Make your name familiar before they're ready to plan their next trip.

They already know your destination. Help them remember who to book with.

This spooky season, give past guests a reason to come back and book direct. 🎃

10/20/2026

They subscribed. Then never opened an email. Congratulations, your list is haunted. 👻

And what is a property manager's worst nightmare? Missing a direct booking because a past guest forgot about you.

Re-engagement campaigns can help bring those ghosts back to life with a reason to return and a clear path to book direct.

But if you're the one who's gone quiet... the real scare might be how long it's been since you hit send. Switchback can help you wake up those inbox ghosts and give them a reason to book.

Send a little more email. Give them a little less reason to say, "Whoooo?"

10/13/2026

World Zombie Day has passed, but your email list might still be haunted. 🧟

Some subscribers are still on your list, but your emails haven't stirred them in ages. Those are your email zombies: people who once showed interest and now rarely click or otherwise engage.

Before you send another "we miss you" into the void, give them a reason to wake up. Segment inactive subscribers, send a short re-engagement series with something useful or relevant, and make it easy to choose whether they still want to hear from you.
If they stay quiet, suppress them according to your list policy.

A healthy list beats a haunted one. 👻

When did you last check your inactive segments?

10/06/2026

Black Friday planning starts now for vacation rental brands.

Set a booking goal first. Then choose an offer that gives guests a clear reason to act while protecting your margin. The strongest campaigns are built before the holiday rush, not the week before Thanksgiving.

Our Vacation Rental Email Marketing Holiday Guide covers what to plan now. Read now on the Trailhead Blog:
https://switchbackemail.com/trailhead-blog/email-marketing-holiday-guide-black-friday/

09/30/2026

Heading to Nashville? We'll be there October 4-6 and would love to meet in person.

Tell us about your email goals. Send us a DM, or comment, or schedule time via the app, and let's find time to connect.

09/22/2026

Your past guests already know what makes your vacation rental special. As the holidays approach, give them a reason to come back.

Email segmentation helps make that invitation more relevant. Start with:

✔ Past holiday stays: Invite last year's guests to make it a tradition. "Spend the holidays with us again."

✔ Travel timing: Tailor your outreach to early planners and guests who book closer to arrival.

✔ Interests: Highlight preferences guests have shared, from family gatherings to local holiday events or a quiet winter escape.

Help guests picture their next stay with you.
Save these ideas for your next holiday email campaign.

09/15/2026

They found you through an OTA. Give them a reason to book their next stay directly with you.

Start by inviting guests to opt in with something useful, like a local guide or seasonal travel tips. Then welcome them to your brand, stay in touch after checkout, and show the real benefits of booking through your website.

When they're ready to return, make the next step easy: a relevant property page, a clear call to action, and a smooth mobile booking experience.

An OTA reservation isn't permission to send marketing emails. Build the relationship with guests who choose to hear from you.

Read "How to Turn OTA Guests Into Direct Bookers With Email" on the Trailhead Blog:
https://switchbackemail.com/trailhead-blog/how-to-turn-ota-guests-into-direct-bookers-with-email/

09/08/2026

When bookings slow down, marketing suddenly feels urgent. But the best time to build demand is before you need it.

Consistent marketing keeps your business visible, strengthens trust, and nurtures future guests long before they’re ready to book. If you disappear during busy seasons and only return when occupancy drops, you’re asking every campaign to create demand overnight.

Marketing works best as a steady switchback—not a last-minute sprint uphill. 🏔️

Keep showing up. Keep building the relationship. Give your audience a reason to remember you when it’s time to plan their next trip.

09/01/2026

Not sure what to say in your next vacation rental email? Start with the job it needs to do.

A newsletter should make you the local insider. A new property alert should sell the experience. An owner email should lead with results. A postcard email should focus on one idea. A promotion should make the offer and deadline obvious.

One email. One reader. One clear next step.

Save this guide for the next time the blank page wins. Read the full post on our Trailhead Blog, link in bio.

Address

PO Box 232
Carbondale, CO
81623

Telephone

+19702791399

Website

https://switchbackemail.com/

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