Digital Relativity

05/20/2026

A look inside the West Virginia State Parks website. 💻

Park-forward by design, the site offers dynamic filtering, interactive maps, detailed park summaries and a mobile experience built for how people actually browse.

Visit wvstateparks.com to explore and start planning your state park trip.

05/07/2026

📸 TALENT NEEDED

We're looking for models to participate in a shoot in Mercer County on June 14.

If you or someone you know would like to be involved, get in touch with Alexa at [email protected] for more details. Please share with anyone who might be interested!

05/04/2026

Moments in Nature’s Mountain Playground. 📸

From wide-open landscapes down to the smallest details, we capture footage that tells the full story of a destination.

05/01/2026

The new West Virginia Housing Development Fund website is live! 🎉

Built with accessibility and usability in mind, the site features improved navigation, new brand elements and a seamless experience on any device.

Check it out for yourself at wvhdf.com.

04/30/2026

The c-store industry is shifting, and relying on the pump alone isn't enough. ⛽

In our latest blog, Carrie breaks down the four biggest challenges convenience store operators are facing in 2026 and exactly how strategic marketing can turn that pressure into progress. ⬇️

At Digital Relativity, we work side by side with operators who are ready to stop reacting to industry disruption and start shaping it. We have seen firsthand what happens when promotions, rewards and digital media come together into a single, measurable ecosystem, and the results are not incremental...

04/23/2026

Still waiting for your data to feel "complete" before making campaign decisions? That moment might never come.

In our latest blog, Jonathan breaks down how to use predictive analytics to make smarter calls with what you actually have. ⬇️

Predictive analytics gets talked about as if conditions are perfect: clean data, cleanly segmented audiences, platforms that behave consistently. Most campaign environments don’t look like that. Conversion tracking is often recent or unavailable. Platforms optimize differently. Yet decisions still...

04/17/2026

Say hello to our new Art Director! After nearly five years with DR, Emma is stepping into a new role and looking forward to coming up with even more awesome ideas with the team. 👏

04/15/2026

People aren’t just visiting West Virginia. They’re coming back.

With rising return rates and growing momentum, the state's tourism industry is creating something with lasting impact.

In our latest blog, Alaina breaks down her key takeaways from Hospitality University, from AI strategies to community-driven hospitality. ⬇️

Over 300 tourism professionals, community leaders, educators and advocates gathered to take stock of where West Virginia tourism stands and, more importantly, where it's going.

04/14/2026

Do you want to be the search result? Or the answer to the question being asked? 🤔

It should be the second.

If you're ready to shift your focus from rankings to findability, our latest blog is a good place to start. ⬇️ https://bit.ly/4mqVRUu

Your organic traffic is going to go down. We have been saying this for years. Most people heard it and moved on. Not because they disagreed, but because it felt far off, and when your numbers still look okay, it's hard to lose sleep over a problem that hasn't landed on your desk yet. That's human na...

04/07/2026

A different perspective can change everything. 📸

Drone footage captures the scale of a place, follows the action and reveals moments you might otherwise miss.

➡️ Interested in how drone footage could work for your marketing? Send us a message.