Union

08/02/2023

Turns out the real gold medals were the puns we made along the way.

07/25/2023

Our account team took a trip to to see if they could find the illusion of control. They didn't, but this was pretty neat.

07/07/2023

A few of our furry friends from the Union pack.

06/30/2023

When we work for you, we're always playing the long game. Just ask Ron Gaulden, our EXECUTIVE TECHNOLOGY DIRECTOR.

agencylife

06/28/2023

Our DEI & Culture Committees put together a celebration to deepen our understanding of Juneteenth. This included supporting black-owned businesses: Bobbee O's BBQ and BW Sweets Bakery , along with a performance by spoken word artist, Jay Ward .

03/09/2023

Every Thursday afternoon, our team gathers together for our 'State of the Union'. We celebrate weekly wins, share kickass work and provide updates on what's going on throughout the agency.

03/01/2023

It’s a simple statement, but it’s one we take to heart. We challenge ourselves every day to do just that, from the biggest ideas to the smallest details.

02/21/2023

Union hit the road and headed north for our first IRL working session with our colleagues in Toronto, and you know the North Carolinians had to get out and enjoy some snow.

10/31/2022

🦇 🎃 happy halloween! 👻 🕷️

10/12/2022

Union is excited to announce we’ve joined Valtech, a global business transformation company. Our creative & performance marketing expertise, combined with Valtech’s market reach & resources will accelerate Valtech’s expansion of marketing services in North America. Together we will transform how our clients build relationships with their customers by providing end-to-end technology and marketing services that support the entire customer experience journey. This partnership creates incredible new opportunities for our team and clients and we’re thrilled for this next chapter under a shared vision with our new Valtech colleagues around the world.

06/22/2022

Our Sr. Programmatic Specialist, Kaitlin Jungles, and Jr. Designer, Morgan Walton, recently led a camp workshop for our Do Greater Charlotte Foundation Partners!

The kiddos had an opportunity to write and produce their own music while learning all about , best practices, and why it’s important to show the world who they are as .

06/17/2022

The days are longer, the air is warmer, and Summer Fridays are in full swing here at Union.

In commemoration, we’re throwing it back with our “Something To Reach For” campaign for New York-based brewery, Southern Tier Brewing Company.

Check out the full campaign at https://lnkd.in/gfwcDZu2

06/07/2022

We are excited to share that our agency has received seven Telly Awards—two Gold and five Silver!

A huge ‘thank you’ is due to our team for bringing these projects to life, and to our industry peers for the continued recognition. To compete for honors alongside the brilliant work of other leading creators and agencies is humbling. We’re grateful!

05/18/2022

📢 Calling all marketing majors!

Marketing *happens* to be one of our favorite studies, so we look forward to supporting a college-bound student with our Kelly Somey Digital Marketing Scholarship.

This scholarship honors a former high school art teacher who inspired our founder, Banks Wilson, to seek a creative-driven path post-graduation.

For more information: https://bit.ly/3sJ7eN6

05/04/2022

This past Saturday the Union team got their steps in with the Best Buddies Friendship Walk!

The Friendship Walk is the leading walk in the country supporting inclusion for people with intellectual and developmental disabilities (also known as IDD).

Join the movement by registering to in your own city. 👣

05/02/2022

Our “Keep It Simple” campaign for NRG was a finalist in two categories for the inaugural Performance Marketing World awards!

The client needed to get the word out to homeowners: Not only could they choose their energy provider, but it was also relatively easy to do so. We launched the multimedia campaign in March to raise awareness about the choice, ease, and perks of switching providers by using humor and relatable family situations to drive these messages home.

04/28/2022

Our President, Banks Wilson, will be assisting in judging the US Effie Awards finals today in NYC.

To win an Effie is to be honored for creating work that is both effective and innovative on a national scale.

A heartfelt "good luck" to all finalists from your friends at Union!

04/27/2022

Team Spotlight:

“I started teaching group fitness in Charlotte in 2019 after moving from Nashville. I was looking for a way to get involved in the local fitness community and make friends in a new city! After trying out a variety of studios and classes, I joined the West Kept Secret team because I loved their signature method that combines pilates, cardio, and strength training. It was unlike anything I had ever experienced before.

Teaching pushes me outside of my comfort zone and challenges my mind and body in new ways—making all the 4 AM wakeup calls before I start my work day at Union worth it. I love getting to share this side of myself with the Union team, whether that’s by leading a class for World Health Day, or having coworkers join me at the studio!”

-Elise Kelly, Paid Social Specialist

Being the official trainers of the Carolina Panthers cheerleaders, the TopCats, West Kept Secret will be having a charity event at the Panthers practice facility on May 7th. All ticket proceeds will be donated to The HEARTest Yard Foundation, Charlotte’s family relief program for pediatric cardiovascular patients. 🤍

04/26/2022

Your move, PGA TOUR. 👀

Our Projects Team was out, about, and taking no prisoners on the mini golf course.

04/18/2022

Time flies when you’re having fun, and we hope you’re having boatloads.

Here’s to wishing a Happy 5th Anniversary to you, Chace! 🎉

04/14/2022

How many porcupines does it take to pop a balloon..?

The age-old query that we have managed to crack. Check out the full Quility Insurance case study at https://bit.ly/3pQPmyw.

04/11/2022

We traded in strategizing for savasana sessions on this year’s !

Thank you to both Elise Kelly, our Paid Social Specialist, and Katie Toussaint, our Senior Copywriter, for taking the team through some circuit workouts and yoga flow this past Thursday.

04/08/2022

The Union team will be OOO on this beautiful Friday afternoon. Not only are we taking the day to celebrate our 20 successful years in this industry, but also our (partial) return to office!

Our mission is to help brands achieve their marketing objectives by leveraging creativity, data, and technology in innovative ways while cultivating an environment where talented, passionate people thrive.

We feel that coming back to the office further supports our mission, as we value in-person communication, collaboration, and interactions that build camaraderie and make our culture so special.

We are forever grateful that we have been able to stay productive over the past two years. However, now that we have the ability to come together, we’re looking forward to some in-person interaction. 🖤

04/04/2022

We have new additions! ✨

Please join us in welcoming some of the latest members of the Union team.

If you are interested in joining these faces, our current openings can be found at https://bit.ly/2RHLKku.

03/30/2022

Digital marketing trends are ever-evolving and advancing. Savvy strategists must consistently learn how to utilize these new trends within their blueprints. Now, enter the NFT…

Take a quick look at how these digital assets work, plus what brands should know when it comes to using them within their marketing strategy: https://bit.ly/3JSLgh0

As the popularity of NFTs continues to grow, brands would be wise to start paying attention. Here are 3 ways they could benefit your marketing strategy.

03/29/2022

(2/2) With the second and final video for Quility Insurance, we’d like to give credit where credit is due!

A big shoutout is owed to our Production and Creative teams who helped Quigley make their grand debut in this brand refresh.

For more on this client case study: https://bit.ly/3pQPmyw

03/20/2022

Hello, Spring 👋 you've been missed!

We're celebrating the warmer weather with this fun, looping animation from our Motion Designer, Denise Zimmerman.

03/16/2022

Presenting, "Movimientos Illuminados (Illuminated Movements)"!

Crafted in collaboration by our Senior Motion Designer, Caleb Roenigk, and Katrina Sánchez, the installation is a playful, illuminated archway located on Atherton Mill’s lawn.

Influenced partly by the visual language of Katrina’s weavings and knitted noodles, and partly by Caleb’s ripstop fabric installations, “Movimientos Illuminados” vibrantly displays large-scale noodles that loop, weave, and flow together, connecting to create an archway. We encourage all Charlotte locals to take a stroll down Rail Trail CLT to experience the colorful glow and illuminated movement of this amazing installation!

03/15/2022

It was another great year for Union at the American Advertising Federation awards. We’re happy to announce that we took home two Silvers!

Thank you to AAF Charlotte for the recognition of the work we put our all into.

Thank you to our clients for the amazing, collaborative opportunities.

And most importantly, a big thank you to our team whose dedication, perseverance, and creative vision continue to make Union a workplace we are proud to be a part of. 🤍

03/14/2022

Artzabox looks to bring the craft, beauty, and spirit of the Holy Land to families across the world, supporting the people of Israel through immersive experiences via a monthly subscription box delivered right to your door.

Union developed the brand identity & language, logo, packaging, and other sample applications to bring this unique concept to life. See more at https://bit.ly/ArtzaCS!

03/11/2022

This past week, Union hosted its first-ever book club!

In honor of , we chose “Reminders of Him”; a read by prominent female author, Colleen Hoover. Much cheese was consumed and conversation had. In our opinion, we’d label that a success! 📚

For next month’s book pick, our true crime junkies have requested a thriller. Suggestions are appreciated!

03/10/2022

When two of the largest insurance brokers merged to form Quility Insurance, they had an identity crisis–and little brand awareness.

We set out to prove that shopping for life insurance doesn’t have to be prickly, and Quigley the Porcupine was born!

While the perfect time to shop for life insurance doesn’t exist, Quigley is on a mission to let everyone know that the easiest way does: https://bit.ly/3pQPmyw

03/09/2022

They say you never get a second chance to make a first impression.

Whether it’s a potential client, your friendly local barista…or a new account on Instagram, first impressions carry weight.

It's important that your business’ bio is up to par. Check out our six tips for crafting an eye-catching profile 👉 https://bit.ly/3sRMe7c

Want to create an effective Instagram business bio that will help you attract new followers and convert them into customers? Here's how!

03/04/2022

It’s !

And while a mere 24 hours isn’t enough time to adequately express just how grateful we are for our team, we’ll make do. 😉

A million thank you’s to the people who make Union a place we’re thrilled to call our own.

03/03/2022

The use of animation in marketing collateral offers a versatility that rivals other approaches, such as live-action.

We’ve broken down three reasons as to why utilizing 2D and 3D animation is the right choice for your next video ad: https://bit.ly/3CiOGHa

Wondering if 2D & 3D animated video advertisements are worth the investment for your business? Here's a look at some of the benefits they can offer.

02/28/2022

Back in 2002, Banks Wilson started Union.

After 20 years of working with the most incredible employees, producing award-winning projects, and experiencing countless unforgettable moments, it still feels like we're just getting started. 🍾🥂

We've achieved a lot in these past two decades, reminisce with us on some of our favorite accomplishments at https://bit.ly/3ImWgml!

02/23/2022

Determining the overall aesthetic when designing a new website is always important, but what if we were to ask how much emphasis you place on strategy? What would your answer be?

If it falls somewhere between “minimal” and “none at all”, then you could be jeopardizing your site’s performance. When working to craft a powerful online experience for consumers, there are three strategic research exercises that should be prioritized.

We’ve broken them down for you at https://bit.ly/3p2DSHJ.

Want to build a website that performs well? Make sure your strategy is sound first! These three research exercises will help you get started.

02/21/2022

This morning marks a milestone in the career of our Associate Creative Director, John Pope.

Your ambition, innovativeness, and positivity all help to make the creative team, and Union as a whole, the place we know and love today.

Please join us in wishing John a most happy work anniversary. Cheers to five years! 🥂

02/16/2022

In the age of Instagram reels and TikTok, being concise when it comes to video content is 🔑.

Check out our latest blog post at https://bit.ly/3oPyyYa to learn about the three details to keep in mind when concepting your product's next explainer video.

Want to create a product explainer video that will engage and convert viewers? Here are three key things to keep in mind.

02/15/2022

With the New Year comes tax season, ambitious resolutions…and new performance marketing trends!

As we begin to put new strategies in place, we’ve tapped into the collective brainpower of our team leaders to get their predictions on the trends that will dominate in 2022.

Read what they had to say at https://bit.ly/34R5atk.

As we enter a new year, our leadership team has compiled a list of 7 digital marketing trends that will be sure to drive performance marketing success in 2022.