Mainland

05/29/2026

SALT LAKE CITY, Utah (Good Things Utah)- Connection is everything when it comes to in-home care. A program in Lehi, Seniors Helping Seniors, strives to build just that. Candi and Scott Mickiewicz j…

05/29/2026

WKYC-TV offered a profound look at the deep-seated dedication Josh Lopez, owner of Dog Training Elite Greater Cleveland brings to his community. Drawing from eight years of distinguished service as a kettlemaster in the US Navy, Josh Lopez seamlessly channeled a military background into a mission of healing, utilizing Dog Training Elite to empower local veterans through the life-changing support of professionally trained service dogs.

"If we can help you have a service dog and train and get you out of the house and kind of reintegrate back into normal life, I’m a veteran myself and integrate back into public, it’s everything. It’s one of the best things we can do." - Josh Lopez

Watch the full segment here: https://www.wkyc.com/video/news/health/mental-health/dog-training-elite-greater-cleveland-training-service-dogs-for-veterans/95-efefcaa8-2375-4d14-b20a-4678dec928b9

05/28/2026

The team at Good Things Utah truly understand the profound impact of community-driven support, capturing how Candi Mickiewicz and Scott Mickiewicz, owners of Seniors Helping Seniors Provo Sandy transitioned from a foundation of dedicated military service to fostering deep, meaningful connections across Utah.

“ I heard the words Seniors Helping Seniors, and I thought, "Wow, what a great opportunity to not only help provide care for seniors, but also to employ a group of people who are not typically the most sought after, but are just absolutely amazing." - Scott Mickiewicz

Watch the full segment here: https://www.abc4.com/gtu/gtu-featured-guest/seniors-helping-seniors-provides-heartwarming-care-for-the-elderly/

05/28/2026

Navigating the Future of Franchise PR 🚀

Artificial intelligence is transforming how prospective buyers research brands, making it critical for public relations strategy to evolve beyond traditional media pitches. But what does that really mean in practice? Is AI replacing PR?

In a recent video, Nick Powills, Co-Founder and Managing Partner of Mainland, shared his insights on how the intersection of AI and public relations is shifting consumer control and rewriting the rules of brand awareness.

https://1851franchise.com/mainland/mainland-ai-changing-franchise-pr-marketing-2732283

Learn how Mainland is approaching AI’s impact on franchise PR and marketing as brands rethink storytelling, visibility and how franchise buyers research online.

05/27/2026

Pizza Marketplace shined a well-deserved spotlight on Jamie Cecil and the decades of deep restaurant industry expertise guiding the growth of Mellow Mushroom.

Listeners gain an inside look at how Jamie Cecil navigates the complexities of modern franchise development, from overcoming real estate challenges to managing the unique, individualized design of each restaurant location. The discussion highlighted how sophisticated modern franchise buyers have become, requiring a transparent development process where prospective partners can deeply engage with the leadership team to understand the long-term vision for Mellow Mushroom.

"Today's franchisee is more sophisticated than they were in the past. They're a lot more educated and they've done a lot of footwork or groundwork on their own before they reach out to you."

Listen to the full episode here: https://www.pizzamarketplace.com/podcasts/mellow-mushroom-vp-shares-secrets-to-long-term-franchise-success/

In this episode of the Pizza Marketplace podcast, Mellow Mushroom VP of Franchise Development Jamie Cecil discusses the brand's 50-year history of "unicorn" store designs and explains why modern franchise success relies on operational simplicity, rigorous real estate selection and transparent relati...

05/22/2026

As we head into the holiday weekend, the team at Mainland is taking a moment to look ahead to Monday and the true purpose of Memorial Day: honoring the men and women who gave their lives in service to our country.

Memorial Day was originally known as Decoration Day, a tradition that began when families would decorate the graves of fallen soldiers with flowers in a beautiful act of remembrance.

Mainland is honored to partner with veterans who continue to lead and inspire in the franchise space. This Monday, we stand with them and their families in remembering the heroes who never made it home.

05/21/2026

Is local PR better than national PR?

According to two new Right at Home owners, the answer is relatively simple!

“While national credibility gets attention, local relevance drives the action. Potential candidates are seeing themselves in franchisee stories and looking to real franchisees as key validators, building their confidence in the model, potential for success and taking that next step.” - Julie Maw, Vice President at Mainland.

Learn more about how a feature in The Gazette (GazetteXtra) spotlighted the brand’s expansion into the Janesville, Wisconsin market and ultimately led to a pivotal touchpoint for Katie Villa and Mary Jo Villa, a mother-daughter duo who had been exploring their next chapter.

Read more:
https://1851franchise.com/mainland/right-at-home-regional-pr-franchise-development-2732248

Learn how Mainland used regional PR to support Right at Home franchise development and help convert a mother-daughter ownership team.

05/20/2026

🚀 We love seeing franchise momentum!

What Now Sacramento captured the incredible momentum of Keke's Breakfast Cafe as Neetu Bali & Sanjeev Bali prepare to bring the Florida-born daytime concept to Northern California. They plan to secure their first location by late 2026, with the inaugural opening slated for early 2027 and additional sites to follow.

“We want to create that ‘neighborhood go-to’ where regulars feel like family, and the atmosphere is always warm and welcoming. Ultimately, we want to build on an already radiant brand, Keke’s, and bring to Sacramento a community staple, fueled by genuine hospitality and the simple joy of a morning well spent.” -Neetu and Sanjeev Bali

Read the whole article here: https://whatnow.com/sacramento/restaurants/kekes-breakfast-cafe-plans-three-sacramento-area-locations/

The Florida-based breakfast favorite is planning to open three Sacramento-area locations.

05/19/2026

Our Media Relations & PR team has begun a new tradition!

Every time they secure a PR hit for our clients, “Connie” the confirmation bell gets a hit too!

Articles, Interviews, Podcasts, TV Segments!
Ding! Ding! Ding! DING!

We’re going to have to get some earplugs for some of our more noise-sensitive friends in the office!

05/15/2026

What can making a PB&J teach you about creative deliverables?

Communication 💬 Specificity 📍 Collaboration 🤝

This week, Mainland had our first Lunch & Learn, led by our Digital Team.

It was great to take a moment to refresh and reshare what we are doing, how we contribute to the overall vision at Mainland, and how we think we can improve for our clients (because we believe that improvement is mandatory!).

During this meeting, they drove home a simple idea through "The PB&J Experiment."

⭐ Digital work is "literal" work

When it comes to creative assets, we often assume our clients, designers, or developers "just get it." We assume "clean design" or "make it pop" has a universal definition. This, sometimes, causes endless revisions or "missing the mark".

So, we made things literal...with a PB&J. Simple instructions, but when taken literally, lead to fun disaster.

"Put the PB on the bread" = Rubbing a jar of peanut butter on bread

"Put the bread on a plate" = That whole loaf of bread on plate

"Wipe off the knife" = Our digital coordinator wearing a poncho for a reason

At Mainland, we are encouraged to be well-rounded marketers. This means, to some extent, thinking like a designer, developer, writer, or video editor.

THE ADVICE: Creative assets are all about over communication and consideration with feedback.

05/14/2026

Throwback to this great interview with Colleen Elliott and Lynn Quintana of Seniors Helping Seniors Home Care of Boulder County, Broomfield, & Brighton. Colleen Elliott is redefining the concept of retirement by empowering older adults to find a new chapter of purpose as caregivers. This mission is personified by Lynn Quintana, the 2025 National Caregiver of the Year, whose three decades of experience and personal history of family caregiving allow her to provide unmatched support to local seniors.

"As long as you love being around people and want to give back of yourself, you get and receive as much as you give. It keeps me going." — Lynn Quintana, Caregiver at Seniors Helping Seniors.