TWIST Creative

TWIST Creative Performance-Driven Marketing for Purpose-Driven Companies & Causes. We Amplify Good. Twitter - http://twitter.com/twisttweets

A lasting brand is never just a logo.Our co-founder Connie Ozan revisits a school identity she designed thirty years ago...
09/04/2026

A lasting brand is never just a logo.

Our co-founder Connie Ozan revisits a school identity she designed thirty years ago, still in use today, and the lesson it keeps teaching: the work that endures isn't the work that looks the best. It's the work that reveals who a community truly is.

Part two of three, now on the blog: https://bit.ly/4zQP78Q

At TWIST we know that great work is built on great partnerships. We tap into a trusted network of specialists in the are...
09/03/2026

At TWIST we know that great work is built on great partnerships. We tap into a trusted network of specialists in the areas of research, media, and more so we can bring the right expertise to every challenge, at any scale or complexity, without compromising on quality.

Last week we made the case for why a content marketing strategy matters. This week, here is what it looks like in practi...
08/31/2026

Last week we made the case for why a content marketing strategy matters. This week, here is what it looks like in practice.

Welty, a construction management firm, had a genuinely different, people-first approach, but against much larger competitors it was not always clear to the people they wanted to reach. We refreshed their brand and built a content and marketing program that told their story up front, so prospects and future talent recognized what made them different before they ever picked up the phone.

That is what content marketing does at its best. It communicates who you are before the first interaction. See how it came together: https://bit.ly/4gWKJh3

67% of B2B buyers now prefer to research and evaluate on their own before they ever talk to anyone. (Gartner)That places...
08/28/2026

67% of B2B buyers now prefer to research and evaluate on their own before they ever talk to anyone. (Gartner)

That places the weight on the information you make available long before someone reaches out. A content marketing strategy is how you make that information deliberate, clarifying what you are trying to accomplish and what your customer actually needs to understand.

New on the blog: https://bit.ly/4xroBRZ

The begin every partnership with research and discovery to understand your mission, audience, and challenges. From the...
08/27/2026

The begin every partnership with research and discovery to understand your mission, audience, and challenges. From there, we craft strategy, messaging, and design that align and perform across every platform. Our process is collaborative and grounded in clarity, ensuring every decision amplifies your mission and moves your brand forward.

Career tech was never the fallback.Last week we wrote that community colleges have a clarity problem, not an awareness p...
08/24/2026

Career tech was never the fallback.

Last week we wrote that community colleges have a clarity problem, not an awareness problem. Auburn Career Center is what fixing it looks like. They train students in healthcare, engineering and cybersecurity. The reputation had not caught up. So we repositioned the school around the students who choose it. The School for Strivers.

Inquiries up 20% in year one. See the work: https://bit.ly/4eqsj7H

They know you exist. Do they know you're for them?Most community colleges don't have an awareness problem. They have a c...
08/21/2026

They know you exist. Do they know you're for them?

Most community colleges don't have an awareness problem. They have a clarity problem. And that's where enrollment quietly stalls.

The break down the seven disciplines for closing the gap: https://bit.ly/4hMCZiM

A capital campaign asks people to invest in something that doesn't exist yet. TWIST partnered with the Cleveland Museum ...
08/19/2026

A capital campaign asks people to invest in something that doesn't exist yet. TWIST partnered with the Cleveland Museum of Natural History to make that ask feel personal, positioning the transformation not as construction, but as Cleveland's next chapter. Grounded in curiosity, family and connection, the campaign gave a new audience a reason to give.

https://bit.ly/3QfzYvZ

Behind every number here is a partnership. 25+ years of them. 150+ brands we've helped bring to life. And 20% average ye...
08/18/2026

Behind every number here is a partnership. 25+ years of them. 150+ brands we've helped bring to life. And 20% average year-over-year growth for the people who bet on doing brand the right way.

Start your brand's next chapter → twistcreative.com

More money. Fewer donors. Greater need. That's the reality facing nonprofits and schools planning a campaign right now.I...
08/14/2026

More money. Fewer donors. Greater need. That's the reality facing nonprofits and schools planning a campaign right now.

In our latest article, our Co-Founder and CEO Mike Ozan explains why a capital campaign is a confidence campaign, and how the strongest organizations build donor belief before they ever make the ask.

https://bit.ly/4ge03UY

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44113

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