Garrett Public Relations

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Garrett Public Relations Looking to get the word out about your business locally or nationally? I'm a PR consultant and writer working with B2B clients.

I'm also the author of B2B PR That Gets Results, an Amazon Bestseller. You'll find Michelle at the intersection of PR, content creation and social media. As a public relations consultant, content creator, blogger, speaker and award-winning writer, she has more than 20 years of experience crafting content, strategy and programs for companies ranging in size from startups to large corporations such as HP, Adobe, Symantec, Arthrocare and others. Michelle was recently named a top 100 PR influencer by Onalytica. While she's a regular monthly contributor to Muck Rack and Ragan's PR Daily, her articles and advice have also appeared in Entrepreneur, Spin Sucks, CIO, Freelancers Union and more. Michelle has placed hundreds of stories for clients in publications such as Inc., Forbes, USA Today and the Wall Street Journal, and secured client appearances on TV news programs including 60 Minutes, Fox News and the ABC Evening News. She spent seven years in Silicon Valley where she launched her consulting practice, specializing in writing and media outreach services for companies who want to get noticed and drive sales through PR. Michelle provides a full range of services to clients, all at a reasonable cost. Michelle works on an hourly, project or retainer basis to meet the needs of clients. Michelle frequently speaks on PR, sharing her advice and expertise. She currently sits on the boards of COPEC (Central Ohio Professional Education Council) and previously served on the boards of the American Marketing Association (AMA) (Columbus chapter) and IABC Silicon Valley. Specialties: Writing, content creation, media relations, press releases, social media, customer success stories, internal communications and marcom for technology, software, automotive, health/medical, small businesses, startups, manufacturing/industrial companies and more. Serving as part of a virtual PR agency or team. Working with B2B companies, nonprofits and digital marketing agencies worldwide who want help from a seasoned pro with flexibility.

Wikipedia. It’s been around for 25+ years. If you work in PR, you’ve probably been asked by a client about Wikipedia pag...
09/08/2026

Wikipedia. It’s been around for 25+ years.

If you work in PR, you’ve probably been asked by a client about Wikipedia pages. The world's most popular free online encyclopedia is more important than ever, in the age of AI-driven search (GEO). After all, it’s one of the top sources that AI-driven search engines pull from.

But not every company is a fit for a Wikipedia page. How does the encyclopedia really work? Who qualifies? And why?

We’re digging into Wikipedia on the next episode of PR Explored.

My guest Jonathan Rick has been working with clients to develop and maintain their presence on Wikipedia for more than 20 years.

I hope you can join us live on Thurs., Sept. 17 at noon ET.

Bring your Wikipedia questions!

If your client _has_ to leave, this is how you want them to depart ☺️
09/02/2026

If your client _has_ to leave, this is how you want them to depart ☺️

BIG news - I'm part of the Creator Collective at this year's PRSA ICON conference in Orlando, Oct. 18-20! I'm SO EXCITED...
08/20/2026

BIG news - I'm part of the Creator Collective at this year's PRSA ICON conference in Orlando, Oct. 18-20!

I'm SO EXCITED to share what I'm finding most noteworthy before, during and after the event!

If you'll be there, I'd love to say hello!

Either way, I hope you'll follow along.

My code, Michelle10, saves you 10% on registration.

Accessibility fosters trust. Communications should be designed so that everyone has access to the information they need ...
07/07/2026

Accessibility fosters trust. Communications should be designed so that everyone has access to the information they need in a way that’s clear, respectful and human.

My guest on the next episode of PR Explored is Matisse Hamel-Nelis, ADS, CPACC, an award-winning accessible communications and marketing consultant, trainer, professor, speaker, and co-author of the new book, Accessible Communications: Create Impact, Avoid Missteps and Build Trust.

Matisse and I will be discussing her new book and how to make your work more inclusive without feeling overwhelmed by the rules and regulations around accessibility.

Join us live July 9 at noon ET to ask your questions! Or catch the replay anytime on YouTube or LinkedIn.

In B2B PR, we often work with industry trade publications to secure earned media coverage for clients. A trade magazine,...
06/01/2026

In B2B PR, we often work with industry trade publications to secure earned media coverage for clients.

A trade magazine, also called a business-to-business magazine or trade journal, is a magazine whose target audience is people who work in a particular trade or industry.

Coverage in the trades helps companies establish themselves as the expert in their space. It’s where a buyer may turn to keep up with industry news and trends and research solutions before making a purchase. Articles that appear in the trade press are commonly cited in search, particularly GEO (generative engine optimization).

What types of news and stories do editors of these media outlets look for? How can PR pros work most effectively with these publications?

I’ll be talking with Kelley Rodriguez, MLIS, Editor in Chief & Event Content Manager at BNP Media, on the next episode of PR Explored, June 11 at noon ET.

Join us live - we'll take your questions - or catch the replay anytime on LinkedIn or YouTube.

TOMORROW - April 23 at noon ET - join my guest Shawna Bruce, crisis communications expert, and me for PR Explored. We'll...
04/22/2026

TOMORROW - April 23 at noon ET - join my guest Shawna Bruce, crisis communications expert, and me for PR Explored.

We'll be talking all about crisis comms - how to stay ready in the event you find your company in the midst of a crisis.

It can happen to *ANY* company 👀

https://www.youtube.com/live/DHYMOGP-rOc?si=9I1KfnrVKbBcToyU

04/18/2026

As my book, B2B PR That Gets Results, turns two, I want to thank everyone for all their support!

Getting a book out into the world takes patience and tenacity – phew!

I wrote the book with smaller B2B companies in mind. I often work with clients who have a marketing team as small as one. I wanted this to be a useful reference guide for them.

It's available wherever you buy books online—at Amazon, Barnes & Noble, BookShop.org, and other sellers.

Happy Book-iversary to my book, 𝐁2𝐁 𝐏𝐑 𝐓𝐡𝐚𝐭 𝐆𝐞𝐭𝐬 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 🥳Yes, the book is turning two! To everyone who has bought the b...
04/18/2026

Happy Book-iversary to my book, 𝐁2𝐁 𝐏𝐑 𝐓𝐡𝐚𝐭 𝐆𝐞𝐭𝐬 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 🥳

Yes, the book is turning two!

To everyone who has bought the book – THANK YOU so much! And to those who’ve been kind enough to review it (reviews help more people see the book), post about it on social media, or take the time to send me a note about how it has helped them, thank you, thank you, thank you!

The support means a lot to me – it’s nerve-racking to send your book baby out into the world - and it motivates me to share what I continue to learn as I work in the PR field.

The book features a handy-dandy index, so you can easily look up any topic related to public relations - or fight whatever fire may be burning. 🔥

If you’re looking for 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘢𝘭 PR advice and tips, 𝐁2𝐁 𝐏𝐑 𝐓𝐡𝐚𝐭 𝐆𝐞𝐭𝐬 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 would be a great addition to your library. 😌

It’s available wherever you buy books online.

04/15/2026

In PR, it can be a challenge to pull the details from clients about HOW they're different.

What SPECIFICALLY makes them stand out from every other company in their category?

Bland content won't cut it. Make your story shine by emphasizing what sets you apart.

Today’s executives are expected to show up everywhere. They’re appearing in virtual town halls, LinkedIn videos, investo...
03/30/2026

Today’s executives are expected to show up everywhere. They’re appearing in virtual town halls, LinkedIn videos, investor updates, media interviews, and more, and traditional prep isn't cutting it. Scripted talking points can actually make spokespeople less prepared, not more.

So how can PR and comms pros help leaders speak on their feet with confidence?

Katie Suiters is a media trainer and Emmy-winning former journalist who coaches C-suite leaders at Fortune 100 companies through Brighton Media. She'll break down:

• One question you should ask before media training begins
• Why traditional media training doesn't work for today's formats
• How to build trust with your audiences: not just survive the interview
• And take YOUR questions

Join us April 9 at noon ET on LinkedIn or YouTube.

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Columbus, OH

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