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Monday 8am - 5:30pm Tuesday 8am - 5:30pm Wednesday 8am - 5:30pm Thursday 8am - 5:30pm Friday 8am - 5:30pm

RMD Advertising

Name: RMD Advertising
Address: 2099 W 5th Avenue, Columbus, OH, 43212, US
Telephone: +16147942008
Price range: $$
Rating: 4.7

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We are RMD; a creative, sharp, problem-solving, smart and passionate team that addresses the unique challenges of each of our challenger food brands.

10/09/2026

Quick News: three brand moves you missed this week🚨

☕ Starbucks is eyeing a Chipotle Mexican Grill takeover. According to the Financial Times, it would be the largest restaurant buyout ever, though no formal offer has been reported. Big brands are shopping for growth.

🍓 Tower 28 Beauty turned JELL-O flavors into lip gloss, then threw a three-day JELL-O-teria pop-up with fro-yo and pudding drizzles. Nostalgia sells when people can taste it, wear it, and post it.

🥒 IG/goodgirlsnacks launched Hot Girl Pickles at Sprouts Farmers Market by hiring a crew of “hot farmers” in branded overalls to hand-deliver jars to influencers. Getting on shelf is the brief. The stunt is the idea.

Follow us for weekly insights across food.

10/07/2026

Get louder. Get weirder. Or get safe.

That's the trap most food brands fall into right now. The pressure to get on the trend before someone else does.

So brands overcorrect. They bolt on internet humor that has nothing to do with who they are, or play it so safe they disappear entirely.

IG/traderjoes plays, but never performs. IG/chickfila is warm on purpose, not cautious by default. IG/raoshomemade went billion-dollar without a single viral stunt.

None of them are chasing edge. None of them are hiding behind safe. They know exactly who's listening and say it like they mean it.

Not louder, not safer, just right.

More in the latest Table Stakes. ➡️ https://bit.ly/471QgxI

10/06/2026

The best way to stop the scroll? Make them laugh or make them learn. This one does both. 🏈

IG/_hjcook turned "what's the best game day snack?" into a 60-second nacho history lesson, from Ignacio "Nacho" Anaya improvising the dish in 1943 to a pork rind upgrade built for your tailgate. It's entertaining, it teaches you something, and the product is the star.

Want content people actually stop for? Let's talk!

10/02/2026

Quick News: three brand moves you missed this week🚨

🥤 Liquid Death and MrBeast turned a candy bar into Peanut Butter Cup sparkling water. 10 calories, zero real peanuts, one ad with a biker bar. Weird works when you've earned the right to be weird.

🌯 Freebirds World Burrito paired up with Mike's Hot Honey for a limited-time Extra Hot Honey Chicken Burrito. You don't need a new product for a trending flavor. You need a menu that already works, and a complementary partner.

🥗 Just Salad put Knicks star IG/jalenbrunson1 in a campaign arguing the brand is "cool enough." Got an image problem? Don't fix the product. Fix who's standing next to it.

Which one of these caught your eye?

Follow us for weekly food insights.

09/30/2026

Pumpkin spice is losing, but the feeling isn't.

Pumpkin spice led latte searches in 48 U.S. states in 2024. This fall, it led in three. Matcha claimed 29. Chai took 18.

It's not because people lost the fall cozy feeling. It's because pumpkin spice became an oversatured category rather than an exciting limited drop.

The brands winning seasonal drops in 2026 know this.

They're curating flavors for the community, dropping them in a limited window that creates a real sense of urgency, and connecting them to a feeling, not an overplayed ritual.

We break this down more in this week's Table Stakes. ➡️ https://bit.ly/4z9Anko

09/29/2026

The crust got everyone asking. The answer? Authentic Motor City Pizza Co. 🍕

Great creator content doesn't feel like an ad. This Reel from IG/tiffanie.anne works because it pairs a scroll-stopping hook with a "wait, that's frozen?" reveal and lets the product do the talking.

Want content like this? Show, don't just tell. 🏆

09/25/2026

Quick News: three brand moves you missed this week🚨

🍔 Carl's Jr. is coming for Burger King. Turn in a BK receipt or crown and get a free Angus Maximus. Don’t just talk about the competition. Give people a reason to switch.

🐱 Smalls thinks everything is cat. Solitude is cat. A dirty martini is cat. Read receipts are cat. Find a weird idea people remember and own it.

🌮 Taco Bell is testing 12 new menu items across different markets. Different cities, different products, different bets. Don’t guess what people want. Put it in market and find out.

The brands getting attention aren’t always making the biggest moves. They’re making the most interesting ones.

Follow us for weekly insights across food.

09/24/2026

PorkRinds mission is simple: more people, in more places, eating more pork rinds. That means showing up where fans already gather, and nothing says game day like the tailgate.

Tailgating Challenge doesn't just go to tailgates. He runs them. His audience comes for the food, the rivalry banter and the game-day energy, which is exactly where pork rinds belong.

This isn't a product placement. He's making the crunch part of the ritual.

If your brand wants to be part of the culture, and not just the conversation, let's talk!

09/23/2026

The grocery store is the new third place.

Farmers market attendance is up 18% year over year. Erewhon and ALDI USA haul videos rack up the same views. Gen Z in Spain ditched dating apps for Mercadona, flipping pineapples upside down in their cart to flirt.

Nearly a third of Gen Zers now plan trips around what's on the shelf, not what's on the menu.

The physical store isn't a backup plan to the feed anymore. It's the moment, and shoppers are choosing it on purpose.

Challenger brands have an edge here: packaging that feels as good as it looks, activations worth lingering for, a reason to walk in.

More in the latest Table Stakes: https://bit.ly/471QgxI

09/19/2026

Quick News: three brand moves worth your time this week 🚨

🥤 Mr Pibb just became the fastest-growing brand in America. Not a new product. Not an influencer stunt. Just a 54-year-old soda with a new recipe. Consideration up 11.2 points. Forgotten, done right.

🍗 Pringles teamed up with Buffalo Wild Wings. New flavors straight off the BWW menu, onto a chip, right before kickoff. Steal what people already love, skip the R&D.

🍪 Crumbl handed fans the menu. People's Choice Week brings back fan-voted favorites through Sunday. No new product, no ad spend, just the crowd calling the shots.

The brands winning right now aren't reinventing. They're listening.

Which story caught your eye?

Address

2099 W 5th Avenue
Columbus, OH
43212

Opening Hours

Monday	8am - 5:30pm
Tuesday	8am - 5:30pm
Wednesday	8am - 5:30pm
Thursday	8am - 5:30pm
Friday	8am - 5:30pm

Telephone

+16147942008

Website

https://www.rmdadvertising.com/

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