Gunpowder

10/02/2026

Our friends at WHO are having a big moving sale! Stop by, find some great deals and help support a great cause.

It’s almost here!

Our Sportsman’s Sale is happening this weekend at Wisconsin Hero Outdoors.
We’ll have a variety of items available, including the Gator, fishing lure bundles, snowshoes and other outdoor gear.

Stop by, shop the sale and help support a great cause.
📅 October 2: 12–4
📅 October 3: 10–4
📅 October 4: 12–4

📍 Wisconsin Hero Outdoors Headquarters
W329S690 Kettle Moraine Drive
Delafield, WI

💵 Cash, PayPal and Venmo accepted
Proceeds support local heroes

09/15/2026

We've admired what SilencerCo has been doing for a long time. Beyond simply making the best suppressors in the world, they transformed what was once a very niche accessory into a necessary piece of gear that makes trigger time the best time.

Now, thanks in part to continuing regulatory changes, the suppressor space is booming. Gunpowder is proud to be SilencerCo's partner in this next phase of growth and we look forward to helping SilencerCo expand its preeminent position in the suppressor world.

09/04/2026

Our expert takes series continues with our very own President, Leah Berg. From evolving audiences to outdated messaging, she’s sharing the top signs your brand may be ready for a refresh. Take a look below.

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"There isn’t a one-size fits all approach when a brand needs a refresh. Here’s a sampling of a few top triggers for me:

- A legacy brand that feels like they don’t appeal to any new audiences - you can’t just be grandpa’s trusted brand. If your products are innovative and you’re continuing to evolve as a brand but your reputation comes off old, stoggy, not new or innovative - it’s time for a reframe and refresh of who you are as a brand.

- Brands that haven’t kept up with the modern times - this example doesn’t always mean their offerings haven’t kept up but their logo, tagline, or other brand elements aren’t optimized to fit modern technology. For example, a brand that has an intricate logo that doesn’t scale for social media profile pics and isn’t responsive for other digital platforms.

- Brands that evolve and grow their product offerings whether through innovation or acquisitions may need a refresh to provide some hierarchy or consistency across a parent company and sub brands. If your brand is trying to do too much - it’ll cause confusion, instill some hesitancy and doubts in the consumer.

As always - sometimes a brand doesn’t need a refresh even if it’s used the same logo or tone. Sometimes a refresh can cause a revolt from brand loyalists."

08/27/2026

For more than 40 years, Sawyer has helped keep people protected and comfortable in the outdoors with trusted insect repellents, water filtration and other essentials built for adventure. Now, as the newest GP client, we get to put our outdoor experience to work for a brand that’s been part of our outdoor adventures for years.

"Spend enough time kicking through the brush and you'll quickly realize the value of protecting yourself from ticks and other pesky bugs. I've used gallons of Sawyer permethrin over the years and the opportunity to tell more people about this product and everything this business stands for is truly an honor." — Gunpowder Founder and CEO Ryan Chuckel

08/26/2026

Introducing a new series featuring expert takes from the people behind Gunpowder -- and there’s no better way to kick it off than with our newest GP’er.

Meet Alexis, our Affiliate Marketing Manager, and get her take on why affiliate marketing gives brands more room to experiment, learn and grow.

"Affiliate is one of my favorite tools in the Performance PR and digital marketing toolkit because it lets brands experiment without betting the whole farm.

With such a wide mix of partners (creators and content publishers to loyalty, cashback, and commerce platforms) affiliate gives brands room to test bigger ideas with a smaller upfront investment. It’s a smart way to learn what resonates, identify winning audiences, and gather real-world insights before scaling a campaign. And because performance is measurable, brands can make those decisions with data, not just gut instinct.

Affiliate also helps brands meet today’s value-conscious consumers where they are. Cashback, rewards, and exclusive offers can make shoppers feel like they’ve gotten a little more bang for their buck, without turning the brand into a permanent discount destination.

For me, that’s the sweet spot: affiliate combines creativity, performance, flexibility, and genuine customer value, helping brands take thoughtful risks while giving customers a reason to keep coming back."

Curious if affiliate could be doing more for your brand? DM us.

08/06/2026

Join us in supporting Wisconsin Hero Outdoors at the 13th Annual Big Bass Battle this Sunday on Okauchee Lake. After the tournament, stop by the Okauchee Lions Club from 3–6 PM for an open-to-the-public fundraiser featuring raffles, food and plenty of fun. Come out and help support our local veterans and first responders!

08/05/2026

Back at OMA in Denver! Last month, we showed off the ForgeLine Spring 2026 Performance Fieldwear line to a ton of outdoor media folks and gave them a sneak peek at some of the upcoming Fall pieces. Two days, one booth, and a lot of good conversations — this is the part of the job we never get tired of.

07/04/2026

250 years ago, they built something worth celebrating. We think the best way to honor it is to go live in it.

Happy Independence Day from Gunpowder Inc. Here's to campfires, open trails, and the kind of freedom you can only feel under a wide open sky.

06/11/2026

Our team recently joined Abu Garcia at the ACA Championship on Pickwick Lake to celebrate the launch of the new VoltiQ reels with some of the best college anglers in the country. From the reel trade-in program to product demos in the VoltiQ Lounge, it was a great opportunity to put new gear in anglers’ hands and support the next generation of tournament anglers.

06/01/2026

Master Bladesmith and Founder, Josh Smith, started the MKC dream in a garage, and was quickly embraced by a community that trusted every knife. For nearly six years, the fixed blade was his tried and true.

June 4 marks a second chapter.

THE MONTANA is MKC’s first folding knife and it was worth every year it took to build it right. MagnaCut steel. Under three ounces. Engineered to 0.0001 of an inch. Built to live in your pocket, work without complaint and end up in someone else’s hands someday.

Launches June 4 · 7 PM MDT · montanaknifecompany.com.