Laura Rike

Laura Rike I help entrepreneurs and bloggers build their brand and increase sales through social influence and marketing automation.

I help brands move from short-lived visibility to engineered, evergreen discoverability by turning Pinterest into a scalable visibility system that saves time, strengthens authority, and attracts the people already searching for them.

25/08/2026

A high-converting pin starts with the search, not the design.

Find the words your audience is already using, turn them into a clear headline, and keep the design simple enough that the message does the work.

One of my clients saw CA$18.54k in revenue from Pinterest in a single reporting period. Organic. Zero paid ads. 194% inc...
25/08/2026

One of my clients saw CA$18.54k in revenue from Pinterest in a single reporting period. Organic. Zero paid ads. 194% increase.

Not because Pinterest is magic. Because we built the right foundation, the right keyword architecture, and content that actually matches how their buyers search.

The Pinterest computer doesn't care how pretty your pins are. It cares whether your content answers what your ideal buyer is already looking for.

That's a very different game than Instagram. And for established businesses, it's a much better one.

25/08/2026

Your boards aren't just folders. They're part of how Pinterest understands your content.

Think of each board as a signal that tells Pinterest what your account is about and what searches your content belongs in. The way you organize and label them can make your content easier to discover.

24/08/2026

A strong Pinterest pin isn't just about the design.

The keywords, description, board, and landing page all need to work together so Pinterest understands the content and the person clicking gets exactly what they expected.

24/08/2026

Service-based businesses, coaches, and strategists often ask me: "Do I really need product pins? I don't have physical products."
Yes. You do.

Your program has a deliverable. Your service has an outcome. Your offer has a result.
Put that in a mockup. Show the course dashboard. Show the workbook on a tablet. Show the strategy call on a laptop screen.

Product-style pins work for you too, they just require a little more creative thinking about what "the product" actually looks like.

24/08/2026

Pinterest should feel organized, not like one giant pile of content.

Think of your profile as the library, your boards as the sections, and your pins as the individual books on the shelves. The more clearly everything is organized, the easier it is for people to find exactly what they're looking for.

24/08/2026

Pinterest isn't about getting in front of everyone. It's about getting in front of the right person.

When your content matches what someone is actively searching for, Pinterest has a much clearer signal for where it belongs and who should see it. That's what makes search intent so important.

23/08/2026

Pinterest Trends gives you more than an idea. It shows you what people are searching for, the language around those topics, and when interest is expected to peak.

Use that information to plan your content before the trend takes off instead of trying to catch it afterward.

22/08/2026

You don't need a complicated Pinterest strategy to get started.

A clear, text-based pin can be enough when it speaks directly to something your audience is searching for. Focus on making the message easy to understand and relevant to the content you're sending them to.

22/08/2026

You don't need to turn every Pinterest trend into content.

The best trends are the ones that naturally fit what you're already selling. A little focused research can give you direction without creating another giant content list you'll never use.

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Monday 10:00 - 14:00
Tuesday 10:00 - 13:00
Wednesday 10:00 - 13:00
Friday 10:00 - 13:00

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+17632767524

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