Laura Rike

Laura Rike I help entrepreneurs and bloggers build their brand and increase sales through social influence and marketing automation.

I help brands move from short-lived visibility to engineered, evergreen discoverability by turning Pinterest into a scalable visibility system that saves time, strengthens authority, and attracts the people already searching for them.

12/10/2026

Stop planning Pinterest around the calendar. Plan it around when you actually need revenue.

Find when interest starts rising, then give your Pins enough runway to get in front of the right audience.

12/10/2026

A product brand I work with had its best month on Pinterest and watched its average order value drop at the same time.

Revenue more than doubled over thirty days. Checkouts more than doubled too. Visits climbed by about a third.

And the average basket came down a few percent.

Which is fine.

The split told the rest. Paid pins brought in a bit under half the checkouts at the smallest basket size on the board, and the organic pins brought in far fewer checkouts from people who spent roughly 60% more per order.

That's a coffee shop that just got discovered. Forty strangers come in Monday morning and order one latte each. Your regulars still get the latte and the breakfast sandwich and the thing by the register. Your average ticket drops while your till has never been fuller.

Nobody fires the strangers.

The work after a month like that is turning some of those one-latte people into regulars, and that lives in email and reorder flows more than it lives on Pinterest.

The organic buyers were the highest spenders on the whole board and there were barely any of them... which usually means that side of the library is under-fed while paid does the hauling.

Comment MANAGEMENT if you want me to look at how your two sides are splitting the work, and I will send over the Pin Chat link.

Although if your order value ever climbs while your revenue falls, come find me faster. That one actually IS the scary version.

11/10/2026

You don't always need a new strategy. Sometimes you just need better timing.

Pinterest Trends and Pinterest Moments can help you see when demand is actually moving so you're not guessing when to publish.

10/10/2026

Most businesses look at Pinterest Trends and plan around the biggest spike. The more useful signal may be the moment demand starts moving at all.

That shift can tell you when your audience is beginning to plan, not when everyone is already searching.

Every dollar this brand put into Pinterest ads over the last 30 days came back as $7.57. They spent $3,598 and made $27,...
10/10/2026

Every dollar this brand put into Pinterest ads over the last 30 days came back as $7.57. They spent $3,598 and made $27,232. 45 orders at about $80 each to bring in. Their product catalog campaign did the heavy lifting, turning $1,694 into $13,389. People on Pinterest are planning what to buy. Show up while they're planning and you end up in the cart.

09/10/2026

Stop planning Pinterest content around when the event happens. The better question is when your audience starts planning for it.

Use Pinterest Trends to find that shift, then work backward from the data.

08/10/2026

Someone in a recent conversation said something that I can't stop thinking about.
She'd just started a Substack. Her client launched one in three days and made $4K with 300 subscribers.

Her reaction? "It's like old school blogging. People just pay to read articles. What IS this world?" And I laughed because I feel the exact same way about Pinterest every single day.

Both of these things have one thing in common: they're ASSETS. Not performances.
You create something once. It keeps working!

08/10/2026

my top recipe gets
270 to 500 clicks a day...
and i never made it a pin.

so i kept writing new posts
like the site wasn't already
paying my bills. CUTE.

that's what changed:
pinterest is a search engine
with visual distribution.
spend an hour resurfacing
what already converts.

i was ignoring my own best idea

08/10/2026

Your customers are planning before they're buying.

Pinterest gives you a way to see that planning window, so you can stop marketing only when the event is already around the corner.

𝗣𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗔𝗜 𝗜𝗺𝗮𝗴𝗲𝘀: 𝗪𝗵𝘆 𝗲𝘃𝗲𝗿𝘆 𝗽𝗶𝗻 𝗺𝘆 𝘁𝗲𝗮𝗺 𝗺𝗮𝗸𝗲𝘀 𝗶𝘀 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗯𝘆 𝗮 𝗵𝘂𝗺𝗮𝗻A client asked me how to turn off the AI on her P...
07/10/2026

𝗣𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗔𝗜 𝗜𝗺𝗮𝗴𝗲𝘀: 𝗪𝗵𝘆 𝗲𝘃𝗲𝗿𝘆 𝗽𝗶𝗻 𝗺𝘆 𝘁𝗲𝗮𝗺 𝗺𝗮𝗸𝗲𝘀 𝗶𝘀 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗯𝘆 𝗮 𝗵𝘂𝗺𝗮𝗻
A client asked me how to turn off the AI on her Pinterest. She runs a food blog. We were in the middle of her...

The post Pinterest AI Images: Why every pin my team makes is designed by a human first appeared on Pinterest Marketing.
https://blog.laurarike.com/pinterest-ai-images-why-every-pin-my-team-makes-is-designed-by-a-human/?utm_source=rss&utm_medium=rss&utm_campaign=pinterest-ai-images-why-every-pin-my-team-makes-is-designed-by-a-human

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Monday 10:00 - 14:00
Tuesday 10:00 - 13:00
Wednesday 10:00 - 13:00
Friday 10:00 - 13:00

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+17632767524

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