Xpedition

08/20/2026

Attention is easy. Movement is the hard part. 6 Gen Z behavior shifts and what they mean for marketers. What are you seeing? →

08/17/2026

What does YouTube's economic impact really look like? It starts with creators and extends into every state across the country! 🎬

Behind every statistic is someone who turned a passion into a career, built a business, or found a community.

For the past four years, Xpedition has helped bring those stories to life through YouTube's annual report. We transformed data into compelling narratives that highlight the real, measurable impact creators have on their local neighborhoods and the broader economy.

Read the full report and meet the people behind the numbers:

YouTube's impact is seen in many facets of society. Learn how YouTube has made an economic, societal, and cultural impact on the creator community.

08/06/2026

Turning big ideas into memorable experiences is what we do. For Google at , the assignment was clear: make it unforgettable.

From product showcases to exclusive executive dinners, our Xplorers made sure the entire activation across locations was a special experience for guests from start to finish.

We love heading to Cannes each summer to create standout moments for our industry peers, demonstrating exactly what our agency can do. We're already looking forward to next year, ready to raise the bar once again with our best work yet. ✨

07/14/2026

Three iconic brands.
One unforgettable experience.

Together with Amazon Canada , aeroplan and Air Canada Canada, we helped bring Dream Destinations, Delivered to life by surprising 350 passengers at 40,000 feet with an unexpected shopping experience unlike anything they’d seen before.

Because the best brand experiences don’t interrupt the journey. They become part of it.

That’s the kind of work we love creating. ✈️💛

07/08/2026

“If the first second is the cover charge, then the second second (and the 60 after it) is the product that will keep them coming back to you. Not because they were disrupted, but because they were entertained.”

Hunter Johnson, Xpedition Founder & CEO, shares in Advertising Week why the most critical moment for brands today isn’t the thumb-stopping one, but the one that follows.

From the latest Grand Prix trends at Cannes Lions to TikTok's massive shift toward longer watch times, it’s clear that there’s an opportunity to sustain attention and engagement, if done correctly.

Check out his insights on the best ways brands can leave a lasting impression in a fast-scrolling world:

_Editorial 10 hours ago The Second Second Is the Moment That Matters Most for Brands Right Now by Becky Johnson 0 By Hunter Johnson, Founder & CEO, Xpedition Everyone in this industry has spent the last decade obsessing over the first second. The thumb-stopping hook. Yet, according to Karen Nelson-F...

06/23/2026

Passengers thought this was a normal flight, but Aeroplan, Air Canada, and Amazon.ca had other plans ✈️

To celebrate the Dream Destinations, Delivered contest, where 10 lucky winners have a chance to win 1 million Aeroplan points, passengers were surprised at 40,000 feet, with the ability to choose one of 50 items from a private marketplace.

Creator Daniella Atkinson was there to capture the excitement as the unexpected unfolded in the cabin.

Bringing together Xpeditions’s combined experiential and influencer expertise, Xplorers transformed an ordinary flight into a memorable brand moment.

06/17/2026

Google’s standout POSSIBLE presence, made possible by Xpedition.

Xplorers brought two nights of exclusive networking programming to life for Google Marketing Platform and Google Ad Manager, creating meaningful opportunities for clients and partners to connect throughout the week.

The team also supported a separate executive dinner that delivered record-breaking attendance and helped deepen relationships among key industry leaders.

The momentum continued throughout the conference, with the team coordinating 114 meetings across 132 companies, creating opportunities for valuable conversations and new partnerships.

From curated networking experiences to one-on-one connections, Xpedition helped make every moment count.

06/11/2026

Ahead of the world’s biggest soccer competition kickoff this week, Xpedition helped open the doors to the Amazon Prime x Alphonso Davies shoppable experience in Toronto.

Featuring products hand-picked by Alphonso Davies, local DJs, a soccer simulator, exclusive giveaways, and dropping new surprises every day, this is one Amazon.ca experience you won't want to miss.

If you're in town between now and June 14, stop by The Well Toronto and see what all the excitement is all about.

06/09/2026

Behind the scenes at Google Marketing Live ✨

Xpedition helped bring Google Marketing Live 2026 to life for both in-person and digital audiences. We supported immersive onsite experiences while driving engagement for virtual attendees during one of Google’s biggest marketing moments of the year.

Beyond the event itself, we enabled personalized outreach for Google clients, extending the experience and its impact far beyond the venue.

AI Labs activations, executive roundtables, real-time livestream engagement, and onsite partner experiences all came together to connect brands, technology, and innovation at scale.

06/03/2026

An unforgettable week in NYC bringing Brandcast and Brandformance to life alongside amazing teams, partners, and clients.

Xpedition helped shape the brand narrative and facilitate 100+ customer meetings, and create memorable VIP dinners and executive experiences. Designed to spark meaningful connections. Every moment across Pier 57 and Lincoln Center was filled with collaboration, creativity, and seamless ex*****on behind the scenes.

We’re incredibly proud to be part of the teams turning big ideas into immersive experiences at scale.