Rustle & Spark

06/19/2026

We’re all taught the same basic approach to persuasion: make your claim, present the evidence.

That backfires because it triggers our defenses. Instead, communicate so your listener wants to believe. Here's how:

Stop making claims!Every time you start with a claim, you trigger...

06/18/2026

"This is going to be incredible for our fundraising!" Why is Impact Storytelling is a hit with everyone from interns to executives?

What is Impact Storytelling™?https://www.rustleandspark.com/story...

06/15/2026

HOLY MOLY.
This is what the former Assistant Director for the Leadership Initiative at Harvard Business School just blasted out to her community:

06/12/2026

Want to form an instant connection with someone? Learn how in under five minutes.
https://youtu.be/mu4GKiT6g0E

There's one surefire way to connect with other people *immediately....

06/09/2026

It was an honor to train the good people at Books Are Wings in Impact Storytelling.

06/08/2026

Big fun writing theme music for SouthCoast Scoop, official podcast of the One SouthCoast Chamber of Commerce. As if you needed *another* reason to listen...

Podcast Episode · One SouthCoast · May 6 · 48m

06/05/2026

College graduates are walking across the stage and into an entry-level employment hellscape. If you're a recent grad—or know one—get storytelling advantage for career success: StoryStrengths.

The labor market has improved but people entering the work force are having a harder time starting careers, a dynamic that has had permanent effects in the past.

06/04/2026

Are you a salesperson? Fundraiser? Recruiter? Manager? Executive? Elevate your game with IMPACT STORYTELLING.

06/03/2026

So much fun speaking with Massachusetts Chamber of Commerce Executives at ! Thank you

06/03/2026

In sales, knowing what to say starts with knowing what the buyer needs to hear. Here's a tip to help you figure out what that is—and get to the heart of their motivation.

STORYSTRENGTHSᵀᴹKnow your worth. Tell the world.When using stor...