Hansen Public Relations

08/26/2026

Look at that sharp tablecloth! 😍

We were happy to help out the Brooks Harbor PTO when they needed a new tablecloth for the upcoming year. We designed it and facilitated the the order with one of our preferred, local vendors.

When you're preparing for events like open houses, job fairs, graduation ceremonies, and banquets, a branded tablecloth can do wonders for promoting your organization. Not only does it look professional, it draws in your intended audience, leading to additional touchpoints and increased brand awareness.

➡️ Contact us today to order a tablecloth for your district, school, department, team, and/or parent organization!

08/24/2026

Have you checked out our rates and packages yet?👀

Hansen Public Relations offers a variety of product and service packages that can help districts improve their communication, branding, and marketing efforts for the new year.

For example, the basic stationary package includes branded templates for a letterhead, email signature, and business card for just $𝟏𝟕𝟓!

Does your district need a more robust, all-inclusive stationary package? No problem!

Our deluxe stationary package includes branded templates for a letterhead, email signature, business card, envelope, and either a postcard or notecard for just $𝟐𝟐𝟓!

📁 With either package, clients receive the final files in their district's preferred platform - Microsoft Word, Google Docs, and/or Adobe PDF.

In addition, we can work with our preferred vendor to have the products printed and delivered directly to your school!

There is still time to place an order before the new school year!

Our services are available as needed at an hourly rate. We also offer a variety of design and service packages for your communications, marketing, and branding needs.

08/03/2026

This calendar is deceiving: one quick glance and it may appear that August is a quiet month. Those in education can tell you otherwise!

August is a month like no other - full of registrations, class lists, supply deliveries, phone calls, form updates, onboarding, athletic practices, paperwork, last minute hires, furniture moving, policy updates, back-to-school nights, open houses, and communication!

Consider what your organization needs to communicate with stakeholders to prepare students, staff, parents/guardians, and the community for the upcoming school year. Popular topics for August may include:

✅ Academic Calendar: first day of school, academic calendar, fall open house

✅ Activities: try-out dates and cut protocols, first day of fall practices, required forms, updated policies, chain of command for questions/concerns, physical forms, activity fees, homecoming date, attendance requirements

✅ Attendance: excused and unexcused absences, point of contact for reporting attendance, attendance policy, best dates (i.e. list of non-school days) for scheduling appointments and vacations, state attendance requirements, consequences of low attendance

✅ Buildings & Grounds: school office hours, delivery procedures, construction updates, how to request maintenance support, staff key/card assignments, general public building access, drop-off and pick-up procedures

✅ Communication: how and when district communicates, chain of command for questions/concerns, how to update and verify parent/guardian contact information, points of contact for frequently asked questions, staff access to digital stationary package

✅ Employment: new hires, last minute openings, staff reassignments, negotiations update

✅ Financials: new accounts payable/receivable procedures, supply budgets

✅ First Day of School: start and end times, day’s schedule, school supplies

✅ Health Services: immunization requirements, when is sick too sick for school, school nurse contact information, medication administration policy and forms, immunization clinics

✅ Nutrition Services: meal costs, policy on seconds, policy on overdue accounts, how to submit a payment, menu, free/reduced meal form and its importance, dietary accommodations

✅ Professional Development: new employee onboarding, fall workshop dates and agenda(s)

✅ Registration: requirements, registration window, instructions, location, forms, publication of teacher assignments and class schedules

✅ Technology: cell phone policy, technology agreement, device agreement and replacement costs, technology expectations in the classroom, device pick-up times, how to use online grading system

Hansen Public Relations sends an abundance of well wishes to our region's administrators, administrative assistants, support staff, and educators as they return to their buildings to prepare for 2026 - 2027! 🥳

07/31/2026

Is your organization looking for an easy way to advertise to the 15,000+ elementary school students across the metro?

For only $630, your organization can have a full-page, colored ad in the monthly programming catalogs at West Fargo Public Schools, Fargo Public Schools, and Moorhead Area Public Schools.

The $630 includes:
✔ WFPS Advertising Fee ($120)
✔ FPS Advertising Fee ($195)
✔ MAPS Advertising Fee ($240)
✔ HPR Submission Fees ($25 x 3 Publications = $75)

Why utilize Hansen Public Relations' seamless school advertising process? Because it:
➡ Reduces staff workload for such efforts by 66%
➡ Minimizes redundancies in accounting practices (accuracy checks, W-9, invoices, payments)
➡ Builds brand awareness
➡ Guarantees a consistent brand presence

To learn more about our process, including logistics and deadlines, check out the following webpage on www.HansenPublicRelations.com today!

Hansen Public Relations offers a seamless system for ensuring your organization is uniquely represented in each school's publication on a monthly or as-needed basis. Don't miss out on the opportunity to market your organization's programs and events to th

07/24/2026

It's prime hiring season! 🤝 How does your organization announce new hires to students, staff, and the community?

Many districts are hiring an abundance of new employees over the summer, producing many new faces in the building for students, staff, and families come fall. 👩🏽‍🏫👩🏻‍🏫👨🏼‍🏫

To help put a face to the new names, consider compiling a list of new hires to share with stakeholders in early August. For each new hire, include their:

✅ Photo
✅ Preferred Salutation
✅ First and Last Name
✅ Background
✅ District Responsibilities

This information can then be shared with stakeholders as a single email, newsletter, flyer, or video.

By compiling all applicable information around a single theme (i.e. new hires), it diminishes the number of communications stakeholders receive. ✴ Research tells us that people are more likely to engage with a communication when they receive unified, non-emergent details in one, concise message versus many messages of similar content. ✴

Always communicate with the School Board first, followed shortly thereafter by staff. These stakeholders are key communicators for the organization - they are often the frontline for conversations about the organization and its happenings, so it is imperative they receive timely, transparent, and accurate news before the general public.

And finally, don't forget to communicate with students and/or families via email and social media. Utilizing social media will also provide the community a chance to learn more about what's happening within the district.

07/20/2026

Moorhead Area Public Schools, Fargo Public Schools, and West Fargo Public Schools have policies that prohibit the distribution of individual, district-wide handouts and backpack stuffers to students. Rather, outside organizations may reach these students and their families by purchasing ad space in each district's monthly catalog.

Hansen Public Relations offers a seamless system for ensuring your organization is uniquely represented in each school's publication on a monthly or as-needed basis.

For just $25, we handle the submission and payment process with the school district(s) on your behalf. For an additional $75, we can even design the ad for you, if needed. Once your ad is published, you’ll receive a single invoice from us to account for the school district ad fee, submission fee, and design fee (as needed).

➡️ No worrying about varying ad guidelines and deadlines or multiple order forms and invoices - just one order form and one invoice! ⬅️

Don't miss out on the opportunity to seamlessly market your organization's programs and events to thousands of students and families - submit the order form today! ⤵️

Hansen Public Relations offers a seamless system for ensuring your organization is uniquely represented in each school's publication on a monthly or as-needed basis. Don't miss out on the opportunity to market your organization's programs and events to th

07/19/2026

It's the end of an era for north Fargo and Fargo Public Schools as the district completes demolition of its second oldest school, Horace Mann Elementary School, at 1025 N 3rd St.

The school was built in 1915 and, unlike many of today's urban school buildings, has only ever served as an elementary school.

As part of the district's Long-Range Facility Plan, the historic Horace Mann Elementary School is being demolished to make way for a new building (also to be named Horace Mann Elementary School) that is scheduled to open in Fall 2028. The new Horace Mann Elementary will serve over 400 elementary (K - 5) students from the current Horace Mann, Roosevelt, and Madison attendance areas. Once these three schools are consolidated in the new facility, the existing Roosevelt and Madison school buildings will be closed and either repurposed or sold.

📸: Hansen Public Relations

07/03/2026

Come July, organizations are in summer mode! 🏖️ For some, this may mean a time to disconnect, while for others it may mean an opportune time to get things done! Either way, the summer is half over and the new year is fast approaching.

In addition to these holidays and observances this month, consider what your organization needs to communicate with stakeholders mid-summer. Popular topics for July communications may include:

✅ Academic Calendar: first day of school, academic calendar, fall open house
✅ Activities: first day of fall practices, policies and procedures, summer weight room schedule, summer open gym schedule, summer events, activity fees
✅ Buildings & Grounds: summer access, office hours, facility use request procedures, construction updates, summer maintenance update
✅ Employment: new hires, immediate openings, staff reassignments, negotiations update
✅ Financials: new accounts payable/receivable procedures
✅ Professional Development: fall workshop dates, date(s), agenda(s), local continuing education opportunities
✅ Registration: requirements, registration window, instructions, location, forms, publication of teacher assignments

07/02/2026

It's prime hiring season! 🤝 How does your organization announce new hires to students, staff, and the community?

If a new administrator is hired, consider publishing a press release to introduce them, share their background, and identify their responsibilities within the organization.

A press release can easily be disseminated through a mass notification system to email the School Board, staff, students, families, and local media on a predetermined, staggered schedule. If possible, include the new administrator's most recent professional photo so that stakeholders can put a face to a name.

❗️Don't forget to share the news on social media, as well! Posts on Instagram, Facebook, X, and the website can be published at the same time as the media is informed. ❗️

For example, a press release publication schedule may look like this:

- 10:00AM ➡️ School Board Members (and, when applicable, hiring committee members)
- 10:30AM ➡️ All Staff
- 11:00AM ➡️ Families (and, when applicable, students)
- 11:15AM ➡️ Local Media, Instagram, X, Facebook, and Website

Always communicate with the School Board first, followed shortly thereafter by staff. These stakeholders are key communicators for the organization - they are often the frontline for conversations about the organization and its happenings, so it is imperative they receive timely, transparent, and accurate news before the general public.

06/02/2026

After a furious finish to May, June really snuck up on us! While some districts are in their last week of school, many are enjoying their first days of summer. 🌞

In addition to these holidays and observances this month, consider what your organization needs to communicate with stakeholders to mark the end of the school year and the start of the summer. Popular topics for June communications may include:

✅ Academic Calendar: professional development schedule, 2026 - 2027 first day of school, 2026 - 2027 academic calendar

✅ Activities: first day of fall practices, summer weight room schedule, summer open gym schedule, summer events, 2026 - 2027 fees

✅ Buildings & Grounds: summer access, office hours, facility use request procedures

✅ Employment: immediate openings, contract deadlines, lane change deadlines, staff reassignments, retirement deadlines, negotiations update, future openings

✅ Financials: last date of fiscal calendar, accounts payable/receivable deadlines

✅ Professional Development: date(s), agenda(s), summer checkout procedures, summer course offerings, fall workshop dates, local continuing education opportunities

✅ Registration: requirements, registration window, instructions, location, forms, publication of teacher assignments

✅ Transportation: anticipated changes for next year’s busing, 2026 – 2027 parking fees

If you find June is a quiet month for district communications, that is fine, too! Many districts do a soft close for a portion of June, which provides stakeholders (particularly staff) with a chance to disconnect and refresh themselves before work for the new year begins in August. 💓