Healthcraft Creative Solutions

05/29/2026

AI isn’t coming to healthcare marketing—it’s already here.
Answer Engine Optimization (AEO) is becoming essential for helping to ensure post-acute care organizations are accurately represented when AI tools synthesize information and deliver recommendations. It’s about making sure your expertise, services, and outcomes are what AI “sees” and shares.

Is your marketing ready? Read the full blog: https://healthcraftcreative.com/blogs/answer-engine-optimization-(aeo)-preparing-healthcare-marketing

05/27/2026

No two days look the same for Sarah McFall, a multidisciplinary graphic designer at Healthcraft Creative Solutions. One moment she’s refining a brand identity, the next she’s building out campaign assets or translating complex ideas into clean, compelling visuals across digital and print.

Sarah focuses on creating design solutions that align with strategy, support messaging, and drive meaningful engagement. With experience spanning branding, marketing strategy, and content development, she brings a thoughtful, big-picture perspective to every project she touches.

Outside of work, Sarah enjoys spending time with her two dogs, who make sure her off-hours are just as full of energy as her workday.

Meet the rest of our team: https://healthcraftcreative.com/about-us-team

05/25/2026

Skilled nursing marketing can feel a bit like trying to solve a puzzle with half the pieces missing—census pressure, referral competition, and proving value all at once.

Market Mover® helps put the picture together. It turns quality metrics, financial performance, and local demographics into clear, actionable insights that help SNFs make smarter sales and marketing moves.

Read the full blog: https://healthcraftcreative.com/blogs/marketing-for-skilled-nursing-facilities-market-mover

Learn how skilled nursing facilities (SNFs) can boost census, win referrals, and grow revenue with Market Mover®, a data-driven platform for smarter marketing.

05/22/2026

Healthcraft Creative Solutions earned top honors at the 2026 Hermes Creative Awards, taking home two platinum awards, three gold awards, and five honorable mentions. These recognitions reflect our commitment to strategic thinking, compelling storytelling, and creative that drives real impact across post-acute care and beyond.

See the full story and list of awards here: https://healthcraftcreative.com/blogs/healthcraft-creative-solutions-earns-2026-hermes-creative-awards

05/20/2026

When it comes to making confident healthcare marketing decisions, data quality is everything.

Market Mover brings together insights from multiple trusted sources, including healthcare insurance claims, public directories, provider registries, and partner-supplied data.

All data is updated consistently to align with the most recent publication timeframes, helping ensure you’re working with timely, real-world information to guide smarter sales and marketing strategy.

Create a free account here: https://www.healthcraftmarketmover.com

05/18/2026

Meet Kirk Anderson, Senior Art Director at Healthcraft Creative Solutions. With a sharp eye for design and a strategic mindset, Kirk leads the development of impactful visual concepts across a wide range of media. From digital communications and marketing materials to branding, advertising, presentations, and video, his work helps bring ideas to life in meaningful, memorable ways.

Kirk plays a key role in ensuring every visual element aligns with both brand and message and delivers real results.

Outside of work, you can find him spending quality time with his wife, kids, and dog, or playing hockey.

Meet the rest of our team: https://healthcraftcreative.com/about-us-team

05/15/2026

Market Mover was built to simplify sales and marketing decision-making for healthcare teams—so you can quickly identify meaningful insights and turn them into stronger, more effective strategy and storytelling.

No complexity. No steep learning curve. Just clear data that helps you move faster and decide with confidence.

Visit the Market Mover website to create a free account: https://www.healthcraftmarketmover.com

05/14/2026

AI is already changing social media for brands. 𝗧𝗵𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗶𝘀 — 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗸𝗲𝗲𝗽𝗶𝗻𝗴 𝘂𝗽?

Learn how to use it to your advantage in Part 1 of our AI & Social Media series.

05/13/2026

GenAge Center, a longevity and hormone medicine practice in Grand Rapids, partnered with Healthcraft Creative Solutions to grow their local visibility. Through a full-funnel marketing strategy—including SEO, social media, print collateral, and advertising—GenAge saw a 530% boost in local search rankings, significantly increasing visibility and patient reach in their market.

See how it all came together:
https://healthcraftcreative.com/blogs/seo-success-how-healthcraft-boosted-genage-s-local-search-rankings-by-530

Healthcraft helped GenAge Center boost local visibility in Grand Rapids with SEO and content—growing patient leads by 500%.

05/11/2026

During National Skilled Nursing Care Week, we’re sending a heartfelt thanks to the dedicated teams who provide around-the-clock clinical care, rehabilitation, and support.

We are proud to help share your mission and drive awareness for skilled care which impacts so many lives.

Share a story about skilled care has made an impact in your life in the comments!