09/24/2026
We use AI. There. We said it. 😏
We use it to research, brainstorm, analyze, organize, and work through large amounts of information faster. And when you’re moving at agency speed, that can be pretty darn helpful. What we don’t do is hand it the keys. AI doesn’t sit in client meetings. It doesn’t hear the hesitation in someone’s voice. It doesn’t know that a technically “efficient” media placement is completely wrong for the brand. And it certainly hasn’t spent decades negotiating media buys. That’s where experience, relationships, and good old-fashioned human judgment still matter. 🌊