09/23/2026
Has speed stopped being a competitive advantage in product development? AI has made building fast enough that everyone can do it. The new differentiator has moved to something Anina Botha calls value realization: the moment a customer actually experiences the benefit they were promised.
She separates it from product-market fit. PMF establishes that demand exists for the product or service. Value realization is whether the value is realized. A product can have demand and fail completely on implementation.
"Fast" now describes two different things.
The first kind of speed comes from removing deliberation. Generate the code, ship it, see what happens. It produces software quickly and value rarely, because nobody established what the software was supposed to make possible.
The second comes from having solved the problem before. Roughly 70 percent of what we deliver is composed from components already built and hardened across other engagements: identity, integrations, search, audit logging, data pipelines. That leaves the 30 percent genuinely specific to the client, which is where the definition work goes. AI accelerates the build throughout. What it does not do is decide what should be built.
The moment when the customer experiences the benefit they were promised is also a moment of relief. We are always aware of the fact that many people get burned by software companies. People come to us with stories of projects being worked on for months or even years, with no MVP in sight. That's why we publish a timeline at the outset and update it as we go, so you always know what's coming and when.
Define the workflow, map the data, identify where value is supposed to land for the person doing the work, then build. In that order, speed compounds. Reversed, it produces systems that demo well and go unused.
Botha is writing about startups, but the failure mode is the same in enterprise environments, where building the wrong thing costs quarters instead of weekends.
Full piece: https://uxmag.com/articles/anyone-can-build-fast
Anina Botha on why AI-era speed is no longer an advantage: product-market fit is not value realization, and generic products do not stick.