Marketing Refresh

Marketing Refresh We are a full-service digital marketing agency. Fueled by coffee, our experienced team helps your bu

Marketing Refresh, founded in 2009, works directly with business leadership teams responsible for growing their revenue. Our clients either don’t have their own marketing team, or need to complement their in-house talents with a more specialized skill set. Marketing Refresh develops digital marketing strategies and execution plans prioritized around business goals. Executives and business owners don’t have time to effectively do their job AND handle the marketing. And, they’re typically not sure what they should focus on, why they should focus on it, how to do it, and how to measure effectiveness. Partner with a team who works hard to understand your business, helps you create a strategy that enables your company to leverage marketing, and “jumps in the boat” with you to execute.

By the time an RFP lands in your inbox, the buyer may already know who they want to hear from.Procurement teams do their...
09/23/2026

By the time an RFP lands in your inbox, the buyer may already know who they want to hear from.

Procurement teams do their homework long before paperwork goes out: checking your website, reviewing past work, asking around at industry events.

- Does your site reinforce what your sales team is already saying?

- Do your case studies give specific proof, not just general capability claims?

- Are you visible when someone searches the exact problem you solve, not just your company name?

Some companies arrive at the RFP stage as an unknown. Others arrive with trust already working in their favor.

Our newest blog looks at what oilfield services companies can do to build that trust before the bid process even starts.

https://f.mtr.cool/42020qgxlg

Ask sales what makes your company different. Then ask marketing. Then look at your website. Would a buyer hear the same ...
09/21/2026

Ask sales what makes your company different. Then ask marketing. Then look at your website.

Would a buyer hear the same story three times? Or would they feel like they're talking to three different companies?

When positioning starts drifting across teams and channels, the buyer has to do a lot of work figuring out what the company actually stands for.

A strong brand gives your buyers a consistent answer to three basic questions:

- Who are you?
- What problem do you solve?
- Why should I trust you to solve it?

A Brand Audit can help reveal where that story is aligned and where it starts to break down.

https://f.mtr.cool/vx2nw5cg68

Traffic is up. Impressions increased. Email engagement looks good. So, is marketing working? That’s where a lot of repor...
09/18/2026

Traffic is up. Impressions increased. Email engagement looks good. So, is marketing working?

That’s where a lot of reports stop being useful.

Leadership usually isn’t asking for more numbers; they’re trying to understand what marketing is producing for the business.

Is it contributing to qualified opportunities? Are the right accounts engaging? What's influencing pipeline? What needs to change next?

Good reporting should give leadership a clear picture of what happened, why it matters, and what the team recommends doing next. A full report gives you data, but a useful report helps you make a decision.

Learn how Marketing Refresh approaches reporting to connect performance data with clearer business decisions: https://f.mtr.cool/bnfrpbvplo

A small marketing team doesn’t need to own everything, but it also shouldn’t hand everything off. A valuable question to...
09/16/2026

A small marketing team doesn’t need to own everything, but it also shouldn’t hand everything off.

A valuable question to ask yourself is: where does your internal team create the most value, and where do you need added capacity or specialized expertise?

Your team may be best positioned to own the things that depend heavily on internal knowledge: customer insights, sales feedback, business priorities, subject-matter expertise.

Outside support can make more sense when the work requires deeper channel expertise, more production capacity, or skills your team doesn’t need often enough to build in-house.

What matters most is that everyone is working from the SAME STRATEGY.

Build the system first. Then decide who is best equipped to do each part of the work.

See how a marketing strategy & blueprint can help align your team, priorities, and channels around a shared plan: https://f.mtr.cool/jgi0jeo9nt

Twenty-five years later, we remember and honor the first responders, service members, families, and communities forever ...
09/11/2026

Twenty-five years later, we remember and honor the first responders, service members, families, and communities forever affected by that day. 🇺🇸

You have the better product. Better engineering. Better lead times. Better people on the shop floor.And you're still los...
09/09/2026

You have the better product. Better engineering. Better lead times. Better people on the shop floor.

And you're still losing bids to a competitor half your size.

That may not be a sales problem. It could actually be a visibility problem.

- Is your best work sitting in a salesperson's memory instead of on your website?

- Would a plant manager researching vendors find proof you've solved their exact problem?

- Does your search presence show up for the specific issue they're trying to solve, not just your industry category?

A ten-person shop with a sharp website and consistent visibility can look more credible online than a hundred-person operation nobody's updated since 2019. Visibility scales with consistency, not headcount.

Our latest blog breaks down what an industrial marketing strategy actually needs to include to close that gap.

https://f.mtr.cool/192fbcfhhn

Today, we’re recognizing the people whose work keeps businesses, teams, and communities moving forward. We hope everyone...
09/07/2026

Today, we’re recognizing the people whose work keeps businesses, teams, and communities moving forward.

We hope everyone in our network has an opportunity to enjoy a well-earned Labor Day!

Before you finalize your Q4 marketing budget, check one thing: Does every meaningful line item have a job? Not just a jo...
09/04/2026

Before you finalize your Q4 marketing budget, check one thing:

Does every meaningful line item have a job?

Not just a job, but a job that connects to your company's goals.

- What is paid media supposed to accomplish?
- What role should content play?
- How is email supporting the sales process?
- What business priority does that new tool actually support?

A budget gets harder to defend when it becomes a generic itemized list of marketing expenses.

It gets easier to manage when the investments connect back to the strategy and the outcomes your business is trying to create.

Learn how our approach can give every part of your marketing program a clearer purpose: https://f.mtr.cool/e5nvomd58i

When a deal stalls, it’s easy to look at the pitch and the pricing, and maybe even point a few fingers. But the buyer st...
09/02/2026

When a deal stalls, it’s easy to look at the pitch and the pricing, and maybe even point a few fingers. But the buyer started forming their opinion on your company long before those conversations.

- They searched your company.
- They visited your website.
- They checked LinkedIn.
- They compared you with other options.

If those touchpoints don’t clearly communicate who you are, what you do, and why you’re credible, sales may be starting the conversation with a trust gap they didn’t create. That’s one reason we look at the brand as part of the larger sales and marketing system.

A Brand Audit can help identify where your market presence supports the sales process and where it may be making the job harder.

https://f.mtr.cool/tzo0kh0uba

It's no surprise that target buyers don't research your brand the way they used to.They get their questions answered by ...
09/01/2026

It's no surprise that target buyers don't research your brand the way they used to.

They get their questions answered by search and AI before they ever talk to sales, and that changes the role of every channel in your marketing mix.

Here's how to make sense of this shift:

- System: What actually changed?
- Strategy: What deserves more weight now?
- Tools: What are the new jobs for each marketing channel?

Our latest blog provides answers channel by channel, so you know exactly how to support sales and marketing in today's AI-driven world.

https://f.mtr.cool/t6b1k7ycwi

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1334 Brittmoore Road, 1000M
Houston, TX
77043

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Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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+18323569475

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