Hanlon

08/06/2026

Your team’s deep industry knowledge is your best sales tool. Hanlon translates your technical expertise into high-performance content assets that build peer-validated credibility and position you as a trusted industry resource.

Ready to turn your expertise into market authority? Let's talk.

08/05/2026

Brand experiences end up feeling disjointed when teams optimize their own outputs in isolation.

Someone must hold explicit authority for the relationships holding everything together, working to define the:

→ Audience journey
→ Role of each medium
→ Shared world rules
→ Source of truth
→ Joint measures of success

Steve McPartland of Visually Sonic explains why multidisciplinary studios still work in silos and how to design for true continuity rather than just visual consistency.

08/04/2026

Traditional hiring models mean waiting up to 6 months just to establish marketing momentum. You don't have that kind of time. Accelerate your strategic leadership and start producing measurable results this quarter with Hanlon.

08/03/2026

Product feeds have evolved from a PPC-only concern into core ecommerce infrastructure that shapes visibility across paid, organic, free listings, and AI-driven surfaces.

Because Google reconciles three separate data layers (the Merchant Center feed, on-page structured data, and the website itself), mismatches between them trigger disapprovals and silent ranking losses that no single team can diagnose alone.

The solution is shared SEO/PPC ownership, implemented through cross-team monitoring and alerting, with SEO input on feed architecture from the start.

Product feeds aren't just a PPC problem anymore. Here's why SEO teams need co-ownership of the feed, and what happens when they don't.

07/31/2026

Our team is on the ground at Good Neighbor Pharmacy's ThoughtSpot 2026 this week! We're always excited to join independent community pharmacists from across the country to explore fresh business innovations and strategic marketing strategies designed to enhance patient care and drive brand growth. Great event!

07/30/2026

With 70% of B2B research happening before the first call, building early trust is everything. Hanlon helps you capture that interest with a repeatable demand engine that turns active research into a highly qualified sales pipeline.

Let's build a demand engine that works as hard as your sales team.

07/29/2026

Major brands like Target have launched programs that reward everyday social-media users with discounts in exchange for posting about or engaging with the brand.

The shift reflects a "post-follower" era in which algorithmic feeds mean a tiny account's video can go viral while a mega-influencer's sponsored post gets ignored

An estimated 45% of U.S. influencer spending goes to creators under 20,000 followers in 2026, up from just 19.5% in 2021.

Algorithmic changes have pushed brands to spend more of their influencer budgets on budding creators with tiny followings.

07/27/2026

The pandemonium has begun! LeBron James Sixers gear is selling out within hours and retailers are rapidly expanding merchandise.

The “King in Philly” branding gives the Sixers, local retailers, and the city a powerful marketing platform that can drive apparel sales, sponsorship interest, and tourism.

Beyond basketball, LeBron’s star power positions Philadelphia as a major cultural and commercial hub, creating lasting brand value for the Sixers and the broader regional economy.

Trading cards and other merch were also available as soon as the news broke that the superstar was signing with the Philadelphia 76ers. Rally House is rushing to get James gear in stores ASAP.

07/23/2026

In competitive B2B markets, specialists win. Hanlon’s brand and positioning services take the remarkable products you’ve built and ensure the market recognizes their full value so you can confidently own your industry space.

Ready to tell your full brand story? Let’s connect.

07/22/2026

The strongest brand campaigns right now are winning by leaning into honesty and authenticity because so much else feels fake and impersonal.

Admitting a flaw instead of glossing over it makes people more likely to choose you, which explains why Burger King conceded that "fast food just fell off," and why Dove ran the first 50 Reddit reviews of a product regardless of what they said.

A brand that visibly refuses to pretend earns trust that polished messaging can no longer buy.

As fake news, fake feeds and fake AI proliferate, Coca-Cola, Dove, Anthropic and other brands tried to leave a real mark in the first half.