Hanlon

06/03/2026

Staying current with web design trends in 2026 is essential for brand visibility and competitiveness.

However, businesses should adopt trends selectively to ensure they align with brand identity rather than chasing every novelty.

Key trends at the moment include:

→ Accelerated Mobile Pages
→ Dynamic Cursors
→ Microinteractions
→ Complex Hero Areas

UXDesign

Discover the top web design trends of 2026, including AI, AR, 3D visuals, dark mode, and eco-friendly designs.

06/01/2026

Typography choices affect user scanning behavior, perceived professionalism, and conversion rates.

New research found that popular defaults like Arial Narrow, Microsoft Sans Serif, and even respected fonts like Times New Roman and Georgia perform poorly in modern digital interfaces.

Marketers must prioritize readability over familiarity, avoid condensed fonts for body copy, treat typography as part of brand positioning, and maintain consistency across digital touchpoints.

Designers are warning that outdated typography choices may quietly reduce trust, readability, and conversion performance online.

05/28/2026

Happy second work anniversary to our incredibly talented developer, Michael Martin! Michael blends a communication design background with a serious technical range. Whether he's fine-tuning site performance or wiring up the analytics that fuel smarter decisions, he brings an eye for detail to digital experiences. Thank you for your great work, Michael!

05/27/2026

SEO in 2026 is shifting from achieving high rankings to being broadly cited because AI overviews and zero-click behavior have made top SERP positions less visible.

Unlike traditional search, AI systems choose which brands to surface based on training data, citations, and entity relationships, so a brand can rank #1 yet be entirely absent from AI-generated answers.

To build recognition, brands need to audit their online consistency, create genuinely citable assets, optimize for intent and clarity, and transition measurement toward branded search volume.

Visibility today depends on authority, citations, entity clarity, and brand presence across the broader web — not just SERP position.

05/26/2026

One missed month can lead to a year of playing catch-up. Marketing momentum is hard to build and easy to lose. Protect your growth and ensure your brand doesn't miss a beat with Hanlon’s fractional marketing team.

Learn more: https://ow.ly/sreY50YWE3y
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05/20/2026

YouTube's Brandcast 2026 event made the case that brands no longer have to choose between brand building and driving performance because their platform delivers both.

The night showcased new AI-powered tools like Custom Sponsorships and an enhanced Masthead, as well as Affiliate Partnerships Boost and Buy with Google Pay on connected TV.

YouTube's massive reach and strong Demand Gen results prove the platform is increasingly central to modern marketing strategies.

Google’s Official Digital Marketing Publication. Discover the latest from Brandcast 2026 on brand building in the YouTube era.

05/18/2026

Swatch's Royal Pop, a co-branded pocket watch with Audemars Piguet (AP), drew global excitement over the weekend, even forcing stores to close amid the consumer rush.

AP gained salience with a younger generation of future buyers and Swatch borrowed luxury credibility.

The takeaway is that co-branding, when well executed, can simultaneously build fame, reframe meaning, and drive revenue.

Mark Ritson sees the Royal Pop frenzy as proof that co-branding, when handled with discipline, can build fame, borrow meaning and make money at the same time.

05/14/2026

Trade shows are crowded, so making sure our clients stand out is always the priority! We are proud of this collaboration with OnPoint Facility Services to create a high-impact presence at their latest show.
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05/13/2026

Despite headwinds from declining soda volumes, GLP-1 disruption, and sugar taxes, Coca-Cola just had its 64th consecutive annual dividend hike.

The 140-year-old brand protects its market lead through disciplined consistency rather than reinvention.

The brand maintains a 70/20/10 marketing budget allocation (70% to proven channels, 20% to emerging channels, and 10% to experiments).

Coca-Cola is the marketing masterclass we should have been studying all along.

05/12/2026

Don’t let a leave of absence stall your momentum! When the seats are empty, campaigns shouldn't have to wait. Fill the gap and keep your strategy moving with Hanlon’s fractional marketing team.

Learn more: https://ow.ly/uEBa50YWCRY