Hanlon

10/01/2026

Give Stephanie Meraklis a blank canvas, and she’ll make every inch matter. Hanlon’s Senior Art Director brings an exceptional eye to branding, typography, advertising, and environmental design, with recent work on the Asplundh corporate center seamlessly connecting strategy, space, and brand story.

That creative instinct follows her home, too, whether she’s experimenting with color and composition in the garden, watching a movie with her kids, or imagining the landscapes she hopes to one day explore in Iceland.
Steph’s design leadership helps Hanlon turn big ideas into thoughtful, cohesive brand experiences, where every detail has a purpose.

09/24/2026

“Good enough” has never been much of a finish line for Andrew Hanlon. As Hanlon’s Founder and President, Andrew pairs relentless determination with a constant drive to find smarter tools, sharper processes, and better ways to help clients break away from the competition.

Off the clock, that competitive streak carries over to the golf course, where he enjoys the challenge of mastering such a difficult game. Andrew’s strategic mindset and never-ending determination to move the needle for dynamic brands are a big reason why Hanlon has been a marketing innovator for over two decades.

09/24/2026

Consumers increasingly want to know the person behind a brand, and 82% say they trust a company more when its founder has a visible personal brand.

That makes founder-led, creator-style content a core growth tool.

Founder content drives discovery on platforms like TikTok, Instagram, YouTube, and podcasts when it lead withs a clear, human point of view.

Forget faceless brands. Founders are the new content engine.

09/22/2026

SEMrush's trendspotting service, Exploding Topics, argues that AI visibility has two goals:

1. Citations: your site is linked as a source
2. Brand mentions: AI names your brand without a link

To earn citations, brands need to invest in original research and content broken into clear, data-rich, self-contained chunks.

To earn brand mentions, they need positive sentiment on places like Reddit, LinkedIn, and review sites, as well as trusted industry publications and "best of" lists.

Learn the difference in AI visibility: optimizing for citations (that link to your site) vs brand mentions (that are unlinked).

09/16/2026

Brand authenticity today is a rare and valuable commodity that is built from:

1. Storytelling rooted in genuine history and values
2. Community that creates belonging
3. Consistent experiences across every touchpoint
4. Operational transparency

In an era of eroding trust, lasting brands show through their actions that they are who they say they are.

Intentionally design your brand with this blueprint.

09/14/2026

The new NFL season has kicked off, and excitement is running high, but behind the scenes, the league has been rebuilding how it talks to fans.

The NFL now runs a "fan engagement engine" on real-time data and journey platforms, adding an orchestration layer across all 32 clubs and 80+ external systems so fans following multiple teams stop getting duplicate messages.

As a result, opt-outs fell and ticket conversions rose an incredible 215%.

The league’s transition to a “fan engagement engine” exemplifies a broader shift in customer journey mapping as brands move from static visualization to real-time orchestration.

09/10/2026

Meet Michelle Stevens, Hanlon’s Creative Services Manager, whose rare ability to balance bold creative thinking with sharp organization and seamless ex*****on makes her a cornerstone of our design team.

From bringing long-standing client experiences to life, to guiding the day-to-day details behind the work, Michelle leads with thoughtfulness, consistency, and a drive to keep raising the creative bar.

Off the clock, she brings that same team spirit to Gaelic football, and is always ready to talk "Lioness," or dream about a trip to Costa Rica.

Michelle is just one example of the talented, passionate people behind Hanlon who bring expertise and collaborative energy to every project.

09/10/2026

Marketing Week's 2026 State of Brand in B2B research shows that B2B companies are putting more money into brand building.

They credit the shift to AI-driven content saturation.

Almost anyone can now cheaply build software or launch a campaign, so a distinctive brand and authentic human work have become key differentiators.

Brand is firmly back on the B2B agenda as the adoption of AI encourages businesses to hero the “human behind the strategy” and find ways to build trust.

09/08/2026

Showcase your innovation with a dynamic website built to function like your product. Hanlon creates tailored user journeys that handle complex platforms and drive seamless onboarding.

09/08/2026

Social media marketing is a distribution tactic, but brand strategy is the underlying message about why a brand exists and what it stands for.

Confusing the two leads brands to burn budget chasing attention without direction.

It's smart to try experiments, as long as you return to your brand strategy to rebalance if that approach begins slowing user growth.

Everyone’s chasing that viral post, but brands that really win in the long run figured out something different: The algorithm was never the point. Right