Lure Agency

10/09/2026

Boss: “Where are you? You’re late.”

Me: “I’m not coming in today. I’m at the hospital getting an MRI.”

Boss: “I don’t believe you. Send me a picture.”

Me: “Doctor says it’s serious.” 🤣

10/02/2026

When they say…
Take me someplace expensive. 🤣

09/25/2026

Forget Claude.

We've switched to MS-DOS Executive. 🤣

09/22/2026

Hotel sales teams don’t need to make more calls.

They need more reasons to make the right calls.

For years, prospecting has been treated like a volume game:

More calls.
More emails.
More follow-ups.
More activity.

But activity isn’t the same thing as progress.

If your sales team is spending hours chasing people who aren’t interested, that’s not prospecting. That’s expensive guessing.

There’s a better approach.

Pay attention to the people already showing signs of interest.

Who’s opening your emails?
Who’s engaging with your content?
Who fits the business you actually want?
Who may already be looking for space?

That’s the thinking behind Warm Prospecting™.

Instead of asking salespeople to chase more prospects, give them signals that help identify who’s worth a conversation.

Fewer calls. Less noise. Better timing.

The goal isn’t to keep your sales team busy.

It’s to keep them productive.

Would you rather have your team make 50 cold calls—or 10 calls to people already showing intent?

09/18/2026

Just when you thought taxiing was safe. 🤣

09/11/2026

Not a cellphone in sight.
Just people living in the moment. 🤣

09/08/2026

What happens before the RFP might matter just as much as what happens after it lands.

Our very own Cory Falter recently joined Affixify’s Partner Industry Expert Series alongside experts from Event Temple, STS Cloud and Infor SCS to tackle a big question:

What should hotel sales teams be doing differently to win and manage group business today?

Cory focused on the top of the funnel, including generating more direct leads, removing friction from the hotel website, using buying signals to prioritize prospects and staying connected to planners long after the event is over.

His biggest takeaway?

“Hotels that wait at the bottom of the funnel for an RFP have already lost the conversation.”

And we were especially interested in how closely that connected with what the other experts shared.

Across the entire sales cycle, the same themes kept showing up: use technology to remove manual work, create better visibility, act on the right data and give sales teams more time to do what technology can’t do for them: build relationships.

Thanks to Affixify for bringing together perspectives from across the hotel sales and catering tech stack.

If you’re looking for some practical ideas your sales team can actually put to work, this one is worth a read.

👉 Check out The Hotelier’s Sales & Catering Playbook from Affixify.

Affixify is thrilled to collaborate with the partners shaping how hotels win and manage group business, from the tools that help sales teams generate better leads and close faster, to the platforms that run Sales & Catering operations day to day and keep planners coming back.

09/04/2026

How do you know a hotel delivers a great guest experience?

Even the microwave is happy to see you. 🤣

09/01/2026

Myth: Your sales team owns the sale.

Not anymore.

By the time a prospect talks to your salesperson, they’ve probably already Googled you, read reviews, scanned your website, checked LinkedIn, and maybe even asked AI what it knows about your company.

The sales conversation starts long before the sales call.

That means your digital reputation isn’t just a marketing asset.

It’s a sales tool.

Every customer story, expert article, review, podcast appearance, and third-party mention is quietly doing something your best salesperson does:

Building trust.

The difference? It’s doing it before anyone on your team even knows the prospect exists.

Companies still treating reputation as a “brand awareness” exercise are missing the bigger opportunity.

Your digital footprint is part of your sales team now.

And unlike your salespeople, it works 24/7.

When prospects research your company before talking to you, what are they finding?

We're diving deeper with Scott Eddy in our latest post >> https://vist.ly/5gu8w