Lure Agency

Lure Agency Hello and Welcome! We are a Hospitality B2B marketing agency. Without the bottom line, it’s all blah, blah, blah. Rest. Relax. We got your back. We’re here for you.

Our proven Science and Soul methodology combines data and creative exploration, uncovering opportunities that create measurable results and long-lasting relationships. We connect the dots with the dollars, transparently, so you see what you’re putting in, and what you’re getting out. Abandonment issues from your current marketing and sales support? Let’s talk.

How do you know a hotel delivers a great guest experience?Even the microwave is happy to see you. 🤣
09/04/2026

How do you know a hotel delivers a great guest experience?

Even the microwave is happy to see you. 🤣

Myth: Your sales team owns the sale.Not anymore.By the time a prospect talks to your salesperson, they’ve probably alrea...
09/01/2026

Myth: Your sales team owns the sale.

Not anymore.

By the time a prospect talks to your salesperson, they’ve probably already Googled you, read reviews, scanned your website, checked LinkedIn, and maybe even asked AI what it knows about your company.

The sales conversation starts long before the sales call.

That means your digital reputation isn’t just a marketing asset.

It’s a sales tool.

Every customer story, expert article, review, podcast appearance, and third-party mention is quietly doing something your best salesperson does:

Building trust.

The difference? It’s doing it before anyone on your team even knows the prospect exists.

Companies still treating reputation as a “brand awareness” exercise are missing the bigger opportunity.

Your digital footprint is part of your sales team now.

And unlike your salespeople, it works 24/7.

When prospects research your company before talking to you, what are they finding?

We're diving deeper with Scott Eddy in our latest post >> https://vist.ly/5gu8w

08/28/2026

Security is our top priority. 🤣

08/25/2026

physically: in the hotel budget meeting
mentally: asking ChatGPT to make the math math

08/21/2026

I said I wanted Benihana.

Not Benny Hana. 😂

If your hotel sales team spends most of its day responding to RFPs... That’s not really selling.It’s order taking.For ye...
08/11/2026

If your hotel sales team spends most of its day responding to RFPs...

That’s not really selling.

It’s order taking.

For years, hotel sales teams were rewarded for speed. Respond fast. Quote the rate. Check the boxes. Get the proposal out.

But AI is coming for the easy parts of that workflow.

Availability checks. Basic questions. Routine RFP responses. Property information.

So what’s left for the salesperson?

The actual selling.

Creating demand before an RFP exists.

Building relationships before a planner starts shopping.

Teaching instead of pitching.

Finding opportunities instead of waiting for them to appear in an inbox.

The hotel salespeople who become more valuable in the AI era won’t necessarily be the fastest responders.

They’ll be the people who can create revenue that wouldn’t have existed without them.

That’s a very different job description.

And maybe a very different way to measure sales performance.

Are we still rewarding hotel sales teams for yesterday’s definition of productivity?

When your Marketing Director…is also your HR Director. 🤣
08/07/2026

When your Marketing Director…
is also your HR Director. 🤣

What do we need to do to earn that fifth star? 😜
07/31/2026

What do we need to do to earn that fifth star? 😜

𝐒𝐭𝐨𝐩 𝐑𝐞𝐯𝐢𝐞𝐰𝐢𝐧𝐠 𝐀𝐜𝐭𝐢𝐯𝐢𝐭𝐲. 𝐒𝐭𝐚𝐫𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲.Most hotel sales meetings revolve around the same questions:How many...
07/28/2026

𝐒𝐭𝐨𝐩 𝐑𝐞𝐯𝐢𝐞𝐰𝐢𝐧𝐠 𝐀𝐜𝐭𝐢𝐯𝐢𝐭𝐲. 𝐒𝐭𝐚𝐫𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲.

Most hotel sales meetings revolve around the same questions:

How many RFPs came in?
What's in the pipeline?
Which proposals are outstanding?

Those questions matter, but they only tell you what's already happened.
High-performing sales teams spend just as much time discussing what they're creating next.

Use these questions to shift your sales meetings from status updates to strategic conversations.

Grab them here (no opt in required): https://bit.ly/sales-team-questions

07/24/2026

When your graphic designer takes care of business.

Address

12064 Woodside Avenue , Suite 105
Lakeside, CA
92040

Telephone

+16192735100

Website

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