03/21/2026
Logos with personality > logos that just exist.
In hospitality, your logo is often the first impression and the lasting memory. It sets the tone before a guest ever walks through the door, and when it is done right, it becomes part of the experience itself.
Currently loving:
• Lost Palm, playful, transportive, and a little escapist, exactly what a rooftop should feel like
• La Goulue Sur Mer, classic French elegance with just the right amount of coastal ease
• Roscioli, heritage driven, understated, and effortlessly iconic
• Surf Canyon, laid back, creative, and rooted in community
Different aesthetics, same intention, a strong point of view that carries through everything from signage to menus to interiors.
Because the best hospitality brands do not just serve food or drinks, they create a feeling you recognize instantly.