08/06/2026
Rebranding can be challenging, especially when you’re pivoting a legacy reputation to a new direction.
Moonsail North helps you navigate the complexities at every step.
We’re thrilled to announce the official rebrand of Unica Behavioral Health, formerly All Faiths. The nonprofit has served New Mexico’s children and families since 1956, and is now expanding its services to meet the needs of individuals across all ages and to offer integrated mental health, substance use treatment, and community support. The new name, Unica Behavioral Health, and new look reflect this growth.
Unica means "unique" in Spanish. It represents the concept of one place where individuals can receive the full spectrum of behavioral health services; one person at a time.
Based on extensive stakeholder focus groups and surveys, Moonsail North pulled together a fresh, modern color palette featuring a blue that symbolizes the southwest sky’s vastness and opportunity, an orange that illustrates optimism and New Mexico’s welcoming earth tones, a green that reflects the region's natural flourishing flora, and teal to represent the cyclical nature of growth.
The new website, expertly designed by our partners at Cornershop Creative, is easy to navigate, eye-catching, and inviting.
See the brand in action: unicabh.org