Swanson Russell

Swanson Russell We uncover your brand reality and unleash new possibilities to build trust over time—WE MAKE BELIEF. At Swanson Russell, our expertise is avid, not average.

We’ve spent decades immersed in the outdoor recreation, agribusiness, construction and green industries — understanding the pressures and passions that drive them. It’s the foundation of who we are and what makes us the nation’s leading agency for brands that work and play outdoors.

05/27/2026

The brand with a plan 😎 This , we’re highlighting how LESCO helps turf care contractors “Own the Season” with the right playbook. Our team created a confidence-building campaign that flexed the right products for the right time of year — and just won a 2026 TOCA Turf and Ornamental Communicators Association Award for its social components. Hit the link to see more: https://bit.ly/43zIU24

05/20/2026

Suns out, buns out 🍔 We kicked off our parking lot/patio picnic season with the essentials: chalk art, chilling and (apparently) some mean grilled chicken.

05/13/2026

Standing out in a sea of fishing sameness 🎣 This , we’re highlighting our packaging work for Rapala, the renowned maker of lures, fishing tools and fillet knives — like the Stealth FXF® Series. Our team created its new packaging to stand out with a sharp, bold design, sustainable materials and clear prominence for the brand’s legendary name. See more: https://bit.ly/4wqigWH

Shout out to our fearless five who spent their Sunday pounding the pavement in the Lincoln Marathon and Half Marathon an...
05/04/2026

Shout out to our fearless five who spent their Sunday pounding the pavement in the Lincoln Marathon and Half Marathon and earning their medals for the half! The event itself is the exclamation point after months of training, and we respect the grit, the gumption and the grind ✊ Congrats on 13.1 miles well run — now put your feet up and ice those joints!

Some of our most important work happens outside the office 💪 On National Volunteer Week, we’re shouting out our team for...
04/23/2026

Some of our most important work happens outside the office 💪 On National Volunteer Week, we’re shouting out our team for giving their time to give back, from mentoring Bay High students to supporting the Food Bank of Lincoln at its Irving Middle School food markets to cleaning up our corner of Downtown Lincoln. Thanks to everyone who puts their heart into helping.

04/15/2026

Rich history. Bright future. 📈 This is all about McCauley Propeller and their bold new identity that keeps gaining altitude. We tapped into their heritage to create a brand that’s proud of its storied past but ready for what’s next. See how we helped McCauley’s brand take flight at the link: https://bit.ly/4tdtNqi

04/09/2026

'90s Challenge accepted 😎

04/07/2026

Tending a garden and growing a brand are more alike than you’d think — just ask Experience Strategist Libby Heumiller, the subject of our latest Outdoor Passion Profile. She had family roots in gardening, but her hobby really took off once she became a homeowner and started to sow seeds of her own. Learn more about our resident green thumb and the lessons she’s learned at the link: https://bit.ly/4cgl1Rn

Pros, met. Expectations, exceeded. ⚡ Our crew spent the day with up-and-coming creatives at American Advertising Federat...
04/01/2026

Pros, met. Expectations, exceeded. ⚡ Our crew spent the day with up-and-coming creatives at American Advertising Federation Nebraska's 2026 Meet the Pros event, presenting our work and reviewing portfolios one on one. Special shout-out to Social Media Community Manager Kate Sliva and Senior Writer/Producer Brett Summers, whose “From Zero to Full Send: Relaunching a Snowmobile Brand on Social in 30 Days” presentation wowed the crowd.

03/25/2026

If you work construction, you know protecting toes is a non-negotiable 🥾 This highlights our campaign for Irish Setter Boots Wingshooter XD — an evolution of its legendary boot reinforced for more safety and, of course, more work. Hit the link to check out “The Toe That Won’t Take No.” https://bit.ly/4lM0SGU

On National Ag Day, we’re reflecting on how grateful we are to work in this industry — and looking at where it’s headed ...
03/24/2026

On National Ag Day, we’re reflecting on how grateful we are to work in this industry — and looking at where it’s headed next. Swipe through our biggest learnings from this year’s Commodity Classic, then hit the link for a full recap and our recommendations for agri-marketers: https://bit.ly/3PD7ECT

Address

1202 P Street
Lincoln, NE
68508

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+14024376400

Website

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