The Biz Spa

10/20/2026

You've got the answers. Now put them to work.

A strong marketing strategy isn't about doing more. It's about making sure everything works together. ✨

See how it all fits:
thebizspa.com/marketing-strategy-framework

10/16/2026

Behind every clean video on your feed is usually an entire camera roll of unexpected moments that didn't go as planned.

You just have to roll with it, laugh it off, and hit share.

Showing the real side of the process is always worth it, bloopers included.

How often do you actually post the outtakes instead of letting them sit in your drafts?

Let us know in the comments. 😀

10/15/2026

This is what happens when local businesses come together for something bigger than business!

**Together, we raised $5,828.58 for Project Pawz!**

The Biz Spa is proud to be a member of The Biz Exchange, a local business networking group founded and led by our very own Julie Stevens.

Last night, members of The Biz Exchange came together to present a check to Project Pawz, a wonderful organization making a difference for animals in need.

The funds were raised through our Biz, Bands & Bonfires event, made possible by the generosity of local businesses, sponsors, volunteers, and community members.

At The Biz Spa, we believe strong businesses help build strong communities. That's one of the things we love most about The Biz Exchange. It's about more than networking. It's about building relationships, supporting one another, and making a difference together.

A huge thank you to everyone who helped make this possible!

10/14/2026

What a great couple of days at the Charlotte Build Expo!

The Biz Spa had the chance to connect with so many wonderful business owners and professionals from across the country, share ideas, and have some really great conversations about business growth.

One of the highlights was presenting our Strategy Engine, where Julie shared the five questions every business should answer before deciding where to invest its marketing dollars.

Julie also had the opportunity to join the Tools in Schools podcast to talk about the importance of connecting students with opportunities in the trades. It’s a great mission, and The Biz Spa is happy to support it!

The team is heading home with new connections, fresh ideas, and a lot of appreciation for everyone who stopped by to chat.

Thank you to everyone who made the Charlotte Build Expo such a great experience!

10/14/2026

Great message.
Wrong moment.
Missed connection.

What you say matters. But so does when you say it.

✨ Question Five: What Message Will Connect?

The MP3 Model helps you choose what your customers need to hear at each stage of their journey.

→ thebizspa.com/marketing-messaging

10/13/2026

Build Expo USA day one in Charlotte was GREAT!! Thanks to all who stopped by and chatted with us!

Couldn't make it? Don't worry, we will do it all again tomorrow! We start off first thing with Julie's presentation on five key questions to answer to begin building your marketing strategy!

And it's all free for you to attend! Come see us tomorrow at Booth 323!

10/09/2026

Marketing doesn’t have to mean chasing every trend or spending money on tactics that aren't connected to a clear goal.

If you’re ready to simplify your strategy and focus on what actually works, join me for a practical session at the Charlotte Build Expo.

📆 Wednesday, October 14, 2026
📍Charlotte Convention Center (Build Expo)
⏰ 9:30 AM – 10:30 AM
📍 Room E212B
📍 Booth 333

What we’ll cover:
• 5 core strategies to grow your small business in 2026
• How to build a message that actually connects with clients
• Using AI without losing the human touch
• What to focus on right now (and what can wait)

Perfect for service-based businesses looking for real, practical marketing.

Hope to see you there! Did we mention it is free?

10/06/2026

Not every piece of marketing needs to make the sale.

Some should get you noticed. Some should build trust. Some should encourage action.

✨ Question Four: What must your marketing do?

The role matters. See why:
thebizspa.com/marketing-funnel/

10/04/2026

We are excited to be a sponsor of the Build Expo this year! If you are planning to go, be sure to stop by and see us!

Thank you to our Silver Sponsors🥈

Charlotte Build Expo is made possible by the incredible support of our sponsors:

The Biz Spa
High Country Fireplaces
Liftavator

10/01/2026

Usually, marketing itself isn’t the problem.

The problem is that there wasn’t a clear strategy behind it.

Posting more. Running an ad. Redesigning a website. Sending an email.

None of those things automatically create growth.

They work when they’re part of a plan built around where your business is now, who you’re trying to reach, and what needs to happen next.

Before you do more marketing, make sure you know what your marketing is supposed to do.

Strategy. Clarity. Support.

That’s where we start.