PCG Digital

06/19/2026

A mission statement isn't a strategy.

If your team can't turn your vision into action, it's just words on a wall.

In the latest episode of *You're In Charge with Glenn Pasch*, Nick Avaria shares how leaders can bridge the gap between vision and ex*****on by building the systems, processes, and accountability that drive real results.

🎙️ Watch now and start turning your mission into momentum.

https://www.youtube.com/watch?v=cOz2B6Elqs4&t=2326s

06/17/2026

Clicks are easy. Turning them into showroom visits takes strategy and structure.

Join us as we cover the current best practices dealers need to get the most out of Google Ads.

Register now: https://bit.ly/4vqN3kX

06/17/2026

Commercial vehicle buyers think differently—and your marketing strategy should too.

Patrick shares his perspective on the challenges dealerships face when promoting commercial inventory and why a one-size-fits-all approach often falls short.

Watch this insight from DMSC 2026.

06/16/2026

Toxic workplace cultures rarely happen overnight.

More often, they're built through the conversations leaders avoid, the behaviors they tolerate, and the standards they fail to reinforce.

In the latest episode of You're In Charge with Glenn Pasch, company culture expert Chris Dyer shares why silence may be one of the most damaging leadership habits—and how leaders can create a culture built on accountability, trust, and engagement.

If your team feels disconnected, underperforming, or stuck, this conversation offers practical insights to help you identify the root cause and take action.

🎙️ Watch the full episode:
https://youtu.be/sGzroMUkbZc

You didn't set out to create a toxic culture. You just stayed quiet...

06/12/2026

More Women in Auto… Even the AI Ones 👀

When customers — and even family members — can’t tell the difference between AI and a real service advisor, you know the technology has changed.

From knowing vehicle history instantly to sounding completely human on the phone, AI is transforming the dealership service experience in real time. 🚗📞

06/10/2026

Tracking getting messy? Meta’s Conversions API is the fix. Our guide shows you how to future-proof your ads, clean up your data, and boost performance.

Click here to get the guide: https://bit.ly/4mem7zR

06/09/2026

Car buyers use AI search more than ever, and that means your dealership’s digital strategy must evolve too. Learn why conversational search, structured data, and “answer-first” content are now essentials. 👇

Read the blog: https://bit.ly/4azjEfN

06/08/2026

"It’s been a real success."

After connecting with Fullpath last year, Patrick and his team implemented a CDP and marketing automation platform, helping improve data quality and move closer to a unified customer record.

Now, with AI driving innovation across the industry and an exciting new chapter ahead for Fullpath, the future looks bright.

06/05/2026

Feeling spread too thin?

High-level strategic support can turn your dealership’s data into real growth.

PCG's Strategic Marketing Advisor Program gives you dedicated experts to align vendors, clarify insights, and turn your data into real growth.

Get the guidance you need 👉 https://bit.ly/3Ler4we