09/21/2026
๐๐ก๐ซ๐จ๐ฐ๐ข๐ง๐ ๐ฆ๐จ๐ซ๐ ๐๐ ๐๐จ๐ฅ๐ฅ๐๐ซ๐ฌ ๐๐ญ ๐ฌ๐ฅ๐จ๐ฐ ๐ญ๐ข๐๐ค๐๐ญ ๐ฌ๐๐ฅ๐๐ฌ ๐ข๐ฌ๐งโ๐ญ ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ - ๐ข๐ญโ๐ฌ ๐ฉ๐๐ง๐ข๐.โฃ
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When ticket registrations stall, the default reaction for most organizers is to open up the budget, boost ad spend, and hope for a miracle. But filling a room was never an ad-spend contest.โฃ
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Zach Miller caught my recent LinkedIn newsletter (see first comment) on ๐๐จ๐ฎ๐๐ฅ๐ข๐ง๐ ๐ซ๐๐ ๐ข๐ฌ๐ญ๐ซ๐๐ญ๐ข๐จ๐ง๐ฌ ๐ฐ๐ข๐ญ๐ก๐จ๐ฎ๐ญ ๐๐จ๐ฎ๐๐ฅ๐ข๐ง๐ ๐ฌ๐ฉ๐๐ง๐ and invited me onto CEO Weekly to dive deeper into what actually drives attendance.โฃ
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"๐๐ช๐ญ๐ญ๐ช๐ฏ๐จ ๐ข ๐ณ๐ฐ๐ฐ๐ฎ ๐ช๐ด ๐ฏ๐ฐ๐ต ๐ข๐ฏ ๐ข๐ฅ-๐ด๐ฑ๐ฆ๐ฏ๐ฅ ๐ค๐ฐ๐ฏ๐ต๐ฆ๐ด๐ต. ๐๐ต ๐ช๐ด ๐ข๐ฏ ๐ฆ๐น๐ฆ๐ณ๐ค๐ช๐ด๐ฆ ๐ช๐ฏ ๐ถ๐ฏ๐ฅ๐ฆ๐ณ๐ด๐ต๐ข๐ฏ๐ฅ๐ช๐ฏ๐จ ๐ฉ๐ฐ๐ธ ๐ฑ๐ฆ๐ฐ๐ฑ๐ญ๐ฆ ๐ฎ๐ข๐ฌ๐ฆ ๐ฅ๐ฆ๐ค๐ช๐ด๐ช๐ฐ๐ฏ๐ด ๐ข๐ฏ๐ฅ ๐ถ๐ด๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐ณ๐ฆ๐ด๐ฐ๐ถ๐ณ๐ค๐ฆ๐ด ๐ข๐ญ๐ณ๐ฆ๐ข๐ฅ๐บ ๐ค๐ฐ๐ฏ๐ฏ๐ฆ๐ค๐ต๐ฆ๐ฅ ๐ต๐ฐ ๐ต๐ฉ๐ฆ ๐ฆ๐ท๐ฆ๐ฏ๐ต."โฃ
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In the interview, we break down:โฃ
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1) Why panic spending shreds your event margins.โฃ
2) How to turn speakers, VIPs, and past attendees into your most effective sales force.โฃ
3) Engineering real urgency and lean referral loops without sounding desperate.โฃ
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Huge thanks to Zach Miller for the great conversation and to CEO Weekly for featuring the piece!โฃ
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๐๐๐๐ ๐ญ๐ก๐ ๐๐ฎ๐ฅ๐ฅ ๐ข๐ง๐ญ๐๐ซ๐ฏ๐ข๐๐ฐ ๐ก๐๐ซ๐:โฃ
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๐ https://ceoweekly.com/an-exclusive-interview-with-robert-kraus-on-selling-out-an-event-without-panic-spending/