Pitch Ritual

02/16/2026

This winter has just DRAGGED on. 😵‍💫 If you’re finding yourself in need of a little bit of the happiness hormone, I’ve got just what you need.

These hoodies are insanely soft inside, cropped just a bit, and printed on Bella + Canvas. Grab one and get outside while it’s warm today!

02/09/2026

Rather than making memes from this year's Super Bowl, I reflected on what it means to be a marketer in unprecedented times that never seem to end (and dug into what I liked and didn't like).

Did you watch?

…but I hope you did, if purely in protest of our current administration.

02/06/2026

01/28/2026

🖤 BLACK OUT 🖤 Finding ways to be creative in these challenging times is so important, but it can absolutely be difficult to *be* creative when your brain is being inundated with the terrors we’ve all been dealing with lately.

I sat down with the intention of creating, and this is what called to me. I know there are plenty of similar messages from brands out there, and it’s probably hard to choose which ones to spend your hard earned cash on.

The answer is any of them that are truly supporting an organization that resonates with you. This particular round of merch will be benefiting ’s mission of defending the rights of all people nationwide, with an emphasis on abolishing ICE.

I put black on black options together so you can truly wear these with ANYTHING. You can even wear the shirt and adorn it with colorful anti-ICE pins to really get the point across. Being anti-fascist never looked so good because 100% of the proceeds from these items will be donated to ACLU WI.

There’s a protest tonight in Milwaukee, and there’s a nationwide blackout on Friday. Let’s do this.

01/23/2026

Hey it’s me! It’s been awhile since I posted my face on the gram, so figured it was about time again. I’m Hillary and I run !

This is the marketing/social media/graphic design branch of my larger brand , which houses all of my brands and projects including & .cult.

I’m 100% self employed, primarily via my Pitch Ritual clients, and so grateful for all of the amazing people I’ve had the chance to work with over the past (almost) year of doing this.

Before this I worked for Pabst Theater Group doing social media and marketing for their 6 venues in Milwaukee, FPC Live in Madison with a primary focus on Majestic Theatre, Live on King Street, Freakfest, and a few Frequency (RIP) & High Noon Saloon shows here and there, EatStreet (a Madison based tech startup) as their events & culture contact, & LUSH Cosmetics as a sales & social media manager…so you really can say that I’m a Jack of All Trades with a ton of experience across the board.

I’m always looking for ways to work with & partner with small businesses, local bands, venues, record labels…mostly just cool people bringing cool s**t to life. These people and businesses are the lifeblood of our communities and it’s so important that they exist. That’s my job in a nutshell, helping you get better at what you bring to your community by doing what *I’m* good at.

Drop a line, say hey, and I’ll be back with more cool s**t soon.

Oh, and by the way, F**K ICE.

01/12/2026

Happy new single + album announcement day to The Pretty Flowers via Forge Again Records!

01/02/2026

As of the 1st, I’ve been running this little biz for one whole year! I decided to celebrate by filing for my very first LLC because I anticipate much more to come. 😮‍💨 Thanks for coming along for the ride, and thank you to everyone who chose to work with me this year. What an INCREDIBLE first year!

PS I made 2 errors on this graphic but I can’t be bothered to fix it. If you find them, no you didn’t 😂

12/30/2025

If you've run Meta ads for any number of years, you likely noticed a pretty big change in how things work (or don't work) in the past year.

After doing all the research and actively working on ad accounts throughout this year, I put together a blog post that addresses these changes and guides you towards a path where you won't be banging your head against the wall (you can thank me later 😉).

The Andromeda update is one of the biggest behind-the-scenes shifts Meta has made in years, and while it’s being framed as an exciting leap forward, a lot of small businesses are understandably feeling left behind. Or at least… confused as hell.

11/28/2025

I’m ALL about shopping with small businesses all year round. These are the people bringing creativity into our lives in an increasingly beige and technological world. These are some of my favs (mostly Milwaukee based, but a few outliers 😉), now tell me yours!