Leslie M Lyon

Leslie M Lyon DM “Social” to unlock my Viral Framework 🔥

Fractional CMO for RE | Instagram Strategist | Organic Lead Gen Expert | Connections ​> Followings
(5)

09/24/2026

“I hate social media.”

I hear it on almost every sales call. Usually followed by “I do not even log into my personal account.”

I get it. But let me tell you what that sentence is costing you.

Your buyers are on there today. Right now. Looking for exactly what you sell. They are going to find somebody, and it will be whoever bothered to show up.

Your competitor does not love it either. He is not passionate about posting. He is just there, and that is the whole difference between you and him.

Here is the part that gets missed.

The thing you hate and the thing I am talking about are two different activities.

You hate scrolling. The comparison, the noise, the comments, the hours that disappear. Fair. That is personal social media and it is exhausting.

I am talking about distribution. Putting what you do in front of people who are already looking for it.

You do not have to scroll. You do not have to read the comments. You do not have to have a relationship with the app.

You have to be findable.

You are allowed to hate it. You are not allowed to be invisible and call it a preference.

DM me ORGANIC and I will handle the part you hate.

09/23/2026

Favorite things people said to me in September.

🗣️ “You are definitely an out of the box thinker. I had my suspicions, but talking to you, it is accurate.”

🗣️ “You might be too confident.”

🗣️ “You could help so many women by telling your story more.”

Three different people. None of them know each other.

Every one of those used to be a wound.

🪑 Out of the box was the kid with her desk in the hallway.

📉 Too confident was the woman getting humbled on a schedule.

🤐 Telling my story was the thing I spent a decade keeping quiet because of who might use it against me.

So I sat with them for a minute. And then I decided all three are correct.

I think sideways, and it is why my clients get results their last three agencies could not.

I am confident because I got back up enough times to earn it.

And the story is coming out, on my terms, because somebody in the worst year of her life needs to hear that the other side exists.

September, you had a lot to say. I am taking all of it.

09/22/2026

You are a broker. You are also the marketing director, the videographer, the social media manager, the therapist, and the person every agent calls when a deal goes sideways at 9pm.

Nobody does all of that well. So whatever does not close a deal today gets done badly, or not at all.

Marketing is the first thing that slides. The brand goes quiet. The agents post when they feel like it. The leads that should be coming in from social are going to the brokerage down the street whose owner stopped trying to be twenty people.

Here is the part broker owners miss.

Your agents’ production is tied to your visibility. When the brokerage shows up online with real strategy, your agents recruit easier, list easier, and stay longer. When it does not, you are recruiting against a feed that looks abandoned.

You cannot fix that between showings. It is a full time job, and it is not the job you signed up for.

So hand four of those off.

Marketing director. Content creator. Videographer. Social media manager.

I take those. You get the strategy, the content, the testing, the captions written for search, and the system that catches every lead. Your agents get trained to run it, so it scales past you.

You keep what only you can do. Broker. Negotiator. The one who knows this market.

DM me CMO and tell me how many agents you have. I will show you what handing those four off looks like.

09/22/2026

you can f*** off, and you can f*** off and also you 💋

1,500 pieces of content a month, and I never sit down wondering what to post.Here is the machine. It is teachable.It sta...
09/21/2026

1,500 pieces of content a month, and I never sit down wondering what to post.

Here is the machine. It is teachable.

It starts with two newsletters. That is the anchor. Every topic in them becomes a cluster.

A talking head. An SEO caption pulled from that talking head. A carousel built from that caption. B roll carrying the same message.

Then every reel gets three versions in the edit. Different hook, different start point, same caption, so you know exactly which one worked.

Then it all goes through eight doors. Instagram, page, Facebook personal, Snapchat, LinkedIn, YouTube, TikTok, Pinterest.

Then it gets filed. Folders in Edits, by topic and by month, so nobody starts from nothing.

Two newsletters in. Fifteen hundred pieces out.

Most people are hunting a brand new idea every single day and calling it a content strategy. I mine one idea for everything it can produce and let the system do the rest.

Systems do not care how you feel that day. That is the whole point of having one.

I can run this for you, or I can teach it to you so it runs without me. DM me SYSTEM and tell me which one you want.

09/21/2026

For the first time this year, Google sends me more people than Instagram does.

Here is the Google Analytics breakdown.

🔍 Organic search: 1,900 sessions. Google reading my site and sending people to me. On page SEO.

📱 Organic social: 1,400 sessions. People I drove from social media to my site. Off page SEO.

Social was my main lead source for years. I built a whole business on it. And it is still the second biggest door, so nobody is quitting Instagram.

But at the start of this year I had almost nothing coming from search, because I had never invested in my own website. I looked at that and thought, this is ridiculous, you do this for everyone else. Whatcha doing hit sauce?!

So I did.

Reality is, most of you are not doing any of this.

❌ Some of you toss money at ads.
❌ Some of you post a video now and then and figure that will do.
❌ And god, do not get me started on the websites. Doing nothing, looking like they were built in 2006. 🤢

DM me SEO if you are ready to get serious about your business in every area.

09/21/2026

You know not what you ask!

09/20/2026

Top tier might be out of reach for some of you 💋

09/19/2026

That’s a wild attempt my dudes 🤓

09/18/2026

10,825 leads in five months.
No ad spend. No boosting. Straight organic social.

That number is not a typo.
It is one client’s pipeline after five months of me running their organic social media management.

Here is what that looks like in practice.
Content built on real strategy. Posted with intention. Backed by automation that captures every lead the reach brings in.

While everyone else rents attention with paid ads, my clients own an audience that keeps filling the pipeline long after the post goes up.

This is for you if:
You run a business that needs steady leads.
You are tired of posting with nothing to show for it.
You want your social handled by someone who treats it like a growth engine, not a hobby.

This is not for you if:
You want overnight magic, or you are not ready to invest in real growth.

If that first list is you, here is your next step.
DM me the word ORGANIC.
I will ask a couple of quick questions to make sure we are a fit, then we find a time to talk.

Let’s build you a pipeline like this one.

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Myrtle Beach, SC
29572, 29575, 29577, 29578, 29579, 29586, 29587, 29588

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