Roux Advertising

06/05/2026

Many event campaigns stop at awareness.

For the Lafon Arts Center, the goal was different: generate ticket sales AND track the revenue behind them.

By approaching ticket sales like e-commerce rather than event promotion, the campaign delivered a 6x return on ad spend and transformed paid media into a measurable revenue driver.

Read the full case study: bit.ly/4ucSNOh

06/03/2026

More marketing isn't always the answer.

A lot of companies are already investing. The challenge is making sure every dollar is supporting the same goal.

Before increasing budget, it's worth asking a simpler question: Is everything working together the way it should be?

06/02/2026

One year of Madison! 🎉

Over the past year, Madison has become a steady presence on the Roux team, bringing curiosity, creativity, and a willingness to jump into whatever comes her way.

Happy one-year anniversary, Madison! We're glad you're here. 🥂

06/01/2026

Too many marketing plans fail for the same reason: they’re trying to do too much.

Too many channels. Too many messages. Too many goals are competing for attention at the same time.

The result usually isn’t stronger performance. It’s a diluted impact.

Strong strategies understand the difference between being present everywhere and being effective where it matters.

05/29/2026

Hospitality marketing is changing fast.

From AI-driven search, wellness tourism, personalization, and bleisure travel, the way travelers discover and choose destinations is evolving in real time.

Our latest blog breaks down the trends shaping hospitality in 2026 and what they mean for brands trying to stay competitive. Read more here!

Hospitality in 2026 is changing fast. Discover the trends driving AI, personalization, wellness, and sustainability.

05/27/2026

When overall new patient growth jumps 36% YoY, and some targeted markets see growth as high as 157%, reach wasn’t the driver. Precision was.

Roux helped The Louisiana SPCA identify where demand already existed and applied focused pressure where growth opportunities were being missed.

Sometimes growth isn’t about doing more. It’s about focusing better.

Read the full case study: bit.ly/4dKQHPd

05/26/2026

Healthcare marketing isn’t just about showing up when someone searches. It’s about building familiarity long before the decision gets made.

Our latest blog breaks down why the strongest healthcare media strategies balance awareness, trust, and demand capture to drive real patient growth.

Healthcare media buying can help healthcare brands drive patient growth with smarter targeting, better ad spend, and measurable results.

05/25/2026

Today, we take a moment to reflect, remember, and give thanks to those who made the ultimate sacrifice.

From all of us at Roux, we hope you all have a wonderful and safe Memorial Day. 🇺🇸

05/22/2026

A little Earth Day throwback! 🌎

Last month, the Roux team joined Keep Louisiana Beautiful, AAF New Orleans, and the Lafitte Greenway Partnership for a cleanup along the Greenway as part of Week.

Sometimes it’s good to step away from the screens and make an impact the old-fashioned way... with your own two hands. 🫶

We wrapped up the afternoon with a happy hour alongside our friends at Zehnder!

05/21/2026

Big congratulations to the North Oaks Health System team on 66 years and the launch of their new brand identity!

A strong healthcare brand is built long before a patient walks through the door. It’s shaped by trust, community connection, and the people behind the experience every day.

Excited to see this next chapter for the North Oaks team.