Search Influence

Search Influence Search Influence is a New Orleans born-and-raised digital marketing agency providing SEO, paid ads, a

ABOUT US
Search Influence is a women-owned, ROI-focused, digital marketing agency who helps organizations connect with and convert their audience with analytics-backed strategies that include search engine optimization and paid digital advertising. We focus on higher education, tourism, and medical industries. CONNECT WITH US
🔷 YouTube: https://www.youtube.com/user/searchinfluence
🔷 LinkedIn: http

s://www.linkedin.com/company/search-influence/
🔷 Instagram: https://www.instagram.com/searchinfluence/

🎓 AI search is changing how students find programs, and most institutions can't see it happening.Our Director, Paula Kel...
06/24/2026

🎓 AI search is changing how students find programs, and most institutions can't see it happening.

Our Director, Paula Keller French, joined SearchStax to break down the invisible enrollment funnel.

Read our most recent blog to learn more 👉 https://hubs.ly/Q04mr4Wz0

06/23/2026

Some people wait to be asked. Others see an opportunity and run with it. 🔥

For the past four years, Becca's heart, hunger and hustle have made Search Influence better. Whether she's exploring new opportunities like Reddit advertising, untangling complex tracking challenges, or turning around client presentations in record time, Becca is always pushing herself (and all of us) to do better. 💜

It's no surprise her teammates voted her our Most Hungry employee in 2025. 🏆 She leads with curiosity, follows through with determination, and generously shares what she learns along the way.

Happy 4-year workiversary, Becca! We're grateful for everything you bring to our team and can't wait to see what's next. 🎉💜

06/22/2026

Fifteen years is more than a milestone. It’s a measure of trust, consistency, and impact. 🎉

Today we’re celebrating Alison Zeringue’s 15th workiversary with Search Influence. Since joining SI in 2011, Alison has helped shape our Account Management team, support our clients, and strengthen the way we lead across the organization.

Alison shows up CHARGED to the max. ⚡ Teammates describe her as thorough, patient, generous with feedback, and the kind of leader who makes client kickoffs, proposals, and team collaboration stronger.

Her impact shows up in the team she helps lead: developing account managers, coaching teammates, supporting client strategy, and helping people do great work here.

Thank you, Alison, for 15 years of leadership, heart, and impact. 🧡💙 We’re grateful for everything you’ve helped build and everything still ahead.

Most higher ed marketers can report on clicks, sessions, and impressions. But those numbers don’t always show whether ma...
06/20/2026

Most higher ed marketers can report on clicks, sessions, and impressions. But those numbers don’t always show whether marketing is helping drive enrollment.

Search Influence’s updated guide explains the higher education marketing analytics that matter most now, including cost per inquiry, cost per enrolled student, channel performance, and AI visibility.

With more prospective students using AI tools to research and compare programs, institutions need reporting that reflects the full enrollment journey, not just the final website visit.

Read the full guide: https://www.searchinfluence.com/blog/track-and-report-the-right-higher-ed-marketing-analytics-to-improve-your-strategy/

💡 Curious how AI actually describes your programs?You don't have to audit your whole site to find out.One program page (...
06/19/2026

💡 Curious how AI actually describes your programs?

You don't have to audit your whole site to find out.

One program page (your highest-priority one) works as a proxy for how legible your institution is to AI: what it reads cleanly, what it misses, and what to fix first.

Validate the approach on one page, and you have a repeatable pattern for the rest of your catalog.

Paula French shows how in a new UPCEA guest blog.
👉 Read the recap: https://hubs.ly/Q04m0px70

Where are higher ed professionals turning to stay informed in 2026?We partnered with UPCEA to ask their members. The dat...
06/18/2026

Where are higher ed professionals turning to stay informed in 2026?

We partnered with UPCEA to ask their members. The data tells a clear story about which organizations, platforms, and content formats the higher ed community relies on daily.

🔗 Full results in our latest blog post: https://hubs.ly/Q04lKcsw0

Is your brand showing up in AI search? Do you even know? 👀Will Scott's weekly LinkedIn newsletter, The Visibility Report...
06/17/2026

Is your brand showing up in AI search? Do you even know? 👀

Will Scott's weekly LinkedIn newsletter, The Visibility Report, breaks down what's actually happening at the intersection of AI and search.

Recent topics include AI citation tracking, the rise of brand authority, ChatGPT ads, and Google's AI Mode.

🔗 Subscribe here: https://hubs.ly/Q04lKDP70

Traffic tells you who visited. CPI tells you what it cost. Cost per enrolled student tells you what actually worked.Most...
06/10/2026

Traffic tells you who visited. CPI tells you what it cost. Cost per enrolled student tells you what actually worked.

Most higher ed marketing institutions have the first one down. Few have all three.

📐 Our 2026 analytics framework covers all of them, plus the AI layer most institutions are missing entirely: https://hubs.ly/Q04kQM2-0

Your next prospective student has already formed an impression of your program. They just haven't visited your website y...
06/09/2026

Your next prospective student has already formed an impression of your program. They just haven't visited your website yet. 🎓

AI tools are answering questions about cost, format, and outcomes before a student ever fills out an RFI form. 🤖

Most enrollment teams know this is a problem. Few have done anything about it.

Our latest UPCEA guest post covers:
- What AI is evaluating on your program pages
- What one page tells you about your AI search readiness
- When page-level work stops being enough

🔍 https://hubs.ly/Q04kC4Qs0

Most GEO strategies don't fail at the strategy level. They stall at ex*****on. ⚙️Entity research. Schema markup. Content...
06/04/2026

Most GEO strategies don't fail at the strategy level. They stall at ex*****on. ⚙️

Entity research. Schema markup. Content audits. Citation tracking.

It's not hard. It's just slow when everything is manual.

Will Scott is bringing a session to SMX Advanced 2026 that shows exactly how agentic tools solve that. Don’t miss live demos and real workflows, deployable the same week.
👉 Get the full overview of his sessions: https://hubs.ly/Q04k7dFX0

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1423 Pine Street
New Orleans, LA
70118

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+15042083900

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