Search Influence

Search Influence Search Influence is a New Orleans born-and-raised digital marketing agency providing SEO, paid ads, a

ABOUT US
Search Influence is a women-owned, ROI-focused, digital marketing agency who helps organizations connect with and convert their audience with analytics-backed strategies that include search engine optimization and paid digital advertising. We focus on higher education, tourism, and medical industries. CONNECT WITH US
🔷 YouTube: https://www.youtube.com/user/searchinfluence
🔷 LinkedIn: http

s://www.linkedin.com/company/search-influence/
🔷 Instagram: https://www.instagram.com/searchinfluence/

08/07/2026

Twenty years of Search Influence, told through twenty moments. Five of them, from 2011 to 2016:

🏆 2011: We hit #418 on the Inc. 500, the first of seven straight years on the list.
🔗 2012: Google starts reading meaning, not just keywords. We go deep on schema, the same logic AI search runs on today.
⚡ 2015: Angie asks the team what makes this place special. Their answers become CHARGED, the seven values that still run the company.
🎓 2015: We join YouthForce NOLA as an employer partner. 26 interns later, we're still hosting them every year.
🎯 2016: We move from reseller work to direct only, trading volume for depth.

Read the first ten moments at https://hubs.ly/Q04sfwg30

Tight marketing budget?You don't need more money. You need a better plan for the money you have. 💰Our updated guide cove...
08/05/2026

Tight marketing budget?

You don't need more money. You need a better plan for the money you have. 💰

Our updated guide covers the top overlooked higher ed marketing strategies, from tracking cost per enrolled student to timing your spend around student decision windows, with concrete tactics for where to start. → https://hubs.ly/Q04rMHwh0

Does ChatGPT recommend you or your competitor?Our AI Visibility Tracker, powered by Scrunch, answers that with data:→ Ci...
08/04/2026

Does ChatGPT recommend you or your competitor?

Our AI Visibility Tracker, powered by Scrunch, answers that with data:

→ Citations: which platforms name you, and for which questions
→ Framing and sentiment: how they actually describe you
→ Competitive benchmarking: who's getting named instead
→ Content gaps: the topics behind the misses

Let's talk about what AI is saying about you: https://hubs.ly/Q04rMKzk0

07/31/2026

Nine years in, Jenna still treats every week as a chance to learn something new.

That hunger shows up everywhere, like in the tools she's built that quietly erase hours of manual work and in the way she asks the question everyone's thinking but no one says out loud (the kind that makes the whole room smarter). Throw in the industry news she always digs up and a well-timed funny story, and you've got someone who lifts every meeting she's in.

Happy 9 years, Jenna. Your humor and curiosity make all of us better. ⭐

AI search doesn't rank pages. It cites them. 💬📚We've just updated our AI SEO Guide for 2026, covering the latest on LLMs...
07/30/2026

AI search doesn't rank pages. It cites them. 💬📚

We've just updated our AI SEO Guide for 2026, covering the latest on LLMs, embeddings, RAG, entity optimization, and how to structure your content so AI systems can find, trust, and quote it. ✨

If your content strategy still stops at keywords, you have to read this.

📖 Read the updated guide: https://hubs.ly/Q04rk-dW0

07/28/2026

Most universities underestimate how much their existing content already influences AI.

The visibility gap often comes down to alignment, and the fix already exists in what you publish.

Will Scott breaks down where AI actually learns who you are and how to make every channel reinforce that signal. 🖥️

07/28/2026

Behind every great client partnership is someone making the impossible look effortless.

For the past five years, Madison Horst has been that person. From leading complex client strategies and solving challenges on the fly to traveling, hosting meetings, and representing Search Influence with confidence, Madison brings a level of professionalism and focus that's hard to match.

This past year alone, she led preparations for a client leadership summit where our team was invited to share our digital marketing expertise, and she helped bring our new SMART Goals framework to life through thoughtful cross-team collaboration.

Happy 5-year workiversary, Madison! Thank you for your leadership, dedication, and the calm confidence you bring to every challenge. We're lucky to have you on our team. 💙🧡

07/21/2026

Twenty years ago, Search Influence launched in a spare bedroom with one idea: get the right people to find you, and the rest follows.

The first five moments that shaped the company:

🏠 2006: A New Orleans chiropractor rebuilds his practice after Katrina with nothing but a well-ranked website. Our first client. Our first proof.

🪸 2008: Will Scott coins Barnacle SEO. Agencies worldwide still teach it.

📣 2008: We learn paid search and Facebook Ads before most agencies touch them.

📍 2009: Will joins the founding faculty of LocalU, helping define what good local SEO looks like.

📊 2011: Audubon Nature Institute becomes the first client to trace every marketing dollar to real revenue.

Twenty moments. Twenty years. Read the first five at https://hubs.ly/Q04q43GK0 🎉

07/20/2026

If your content is strong but you're still not showing up in AI search results, this is probably why.

🎯 Three pillars. One framework. See which one you're missing.

07/17/2026

Some people stop at the surface. Kali's first question is, "How deep can we go?" 😉

In just two years, Kali Cooper has earned the trust of clients like Tulane and Harvard (what, like it's hard?) while fearlessly diving into Looker Studio, GA4, client CRMs, and whatever else it takes to uncover insights and prove results. If there's a puzzle to solve, Kali is all in.

Her curiosity, determination, and willingness to tackle the technical details make her an incredible teammate and advocate for her clients.

Happy 2-year workiversary, Kali! We're lucky to have you on the team and can't wait to see what you'll dig into next. 💙🧡

Address

1423 Pine Street
New Orleans, LA
70118

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+15042083900

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