Blue Chip

11/05/2025

Chicago in the fall? Pure magic. 🍂From leaf peeping to Bears games, our team shares the moments that make this season so special in the city we call home.

Tell us—what’s your favorite activity? 🧡

10/17/2022

highlights from our Hispanic Heritage Month celebration. Thanks to our DE&I team for bringing these valuable cultural conversations (and an amazing menu) to blue chip.

06/29/2022

Rex Kahr - Associate Director, Multimedia Production delves into the future of the retail space, ranging from virtual reality and smart shopping to livestreaming and phygital experiences. https://bit.ly/3QWvmq4

06/28/2022

The face of the American shopper is changing. Our VP of multicultural insights, Dr. Valerie Williams-Sanchez shares what marketers need to be thinking about now to reach diverse shoppers. https://bit.ly/3Nb1Iu0 Association of National Advertisers (ANA)

Census data from 2020 shows U.S. population growth is led by multicultural groups, which means brands that haven’t gotten up to speed on shifts in U.S. culture or that don’t understand how these consumers live and shop could be missing the mark.

06/15/2022

Last night at the 2022 Effie Awards Gala, Blue Chip's work on Merrell's Take a Hike campaign took home a Gold Commerce & Shopper Effie in the Single-Retailer category! So proud to be honored by the Effie's this year, and appreciative for our Merrell partnership.

A huge thank you to our incredible difference makers involved in this effort, including Andie Hannan, Daniel Cornell, Dan Eisenberg, Darick Maasen, David Hubert, Erich Parker, Gina Giordano, Jaimie Scott, Jason Geis, Kaitlin Musto, Katey Rybski, Kit Fries, Mairin Donovan, Mary Kate Huffman, Michelle Fairbrother, Nicole Schuster, Rex Kahr, Riva Budowsky, Sabrina Fraley, Scott Bednar, and Tony Valdivieso.

06/09/2022

if you've been looking for a sign, here it is. join bc and become a difference maker—apply for current opportunities on our careers page.
https://bit.ly/3LabvR5

05/31/2022

The world has changed. Are marketers ready? Marketers must reexamine how we reach consumers in a time of limbo marked by inflation, supply chain disruption, global conflict and societal unrest. Download the new marketing playbook here: https://bit.ly/3N8QGGs

05/10/2022

if you've been looking for a sign, here it is. join bc and become a difference maker—apply for current opportunities on our careers page. https://bit.ly/3LabvR5

05/04/2022

what better way to kick off Derby weekend than with official sponsor and BC client Woodford reserve?

04/27/2022

ask any what makes being at the office extra special, and Marilyn Ruklick, our office admin, is sure to come up. (she's seriously the best.) happy Administrative Professionals Day to all the pros like Marilyn out there.

04/19/2022

our blue chippers dressed in their best pajamas and loungewear, making the transition back to the office a little easier. staying comfy while making what matters.

04/13/2022

we had a great time presenting "building brands backwards" at the Association of National Advertisers (ANA) Brand Masters Conference.