Tagliani Multicultural

09/02/2026

We're proud to see our founder and CEO, Hernan Tagliani featured in Forbes alongside fellow Forbes Agency Council members, sharing the unexpected lessons that shape how great leaders lead.

The article explores a powerful idea: some of the most valuable lessons in our careers come from outside the job itself — from other fields, disciplines, and life experiences that quietly reshape how we approach our work.

Hernan's takeaway is one that guides how we operate every day:

"Build your team with leaders and let them execute your vision. As entrepreneurs and business leaders, sometimes we like to be in control of things. I learned that the more control you want, the less control you have."

It's a philosophy rooted in trust — and it's exactly the kind of thinking that drives the work we do for our clients.

Congratulations, Hernan, and thank you to Forbes Agency Council for the platform.

Serving in another field or capacity, pursuing a hobby or getting immersed in a new discipline or art can impart unique perspectives that inform one’s approach to work.

08/03/2026

Another excellent article from our CEO Hernan Tagliani: "The greatest risk facing brands today is not failing to advertise to multicultural consumers. It is failing to recognize that multicultural consumers are increasingly defining the American marketplace itself."

The biggest risk in your next fiscal year isn't underinvesting in multicultural consumers. It's building your plan on a market model that no longer reflects today's America.

07/07/2026

Great article from our CEO Hernan Tagliani in Forbes Agency Council: "There is a significant difference between being visible to Hispanic consumers and being trusted by them. Visibility comes from a media buy. Trust comes from consistently demonstrating that you understand their values, their household dynamics, their generational nuances and their lived experience." Forbes

Ignoring multicultural consumers—particularly U.S. Hispanics—is not a neutral business decision. It is a financially irresponsible one.​

07/05/2026

Happy 4th of July!

06/25/2026

We’re proud to share that our Founder & CEO, Hernan Tagliani, was featured in Forbes Agency Council with a piece every marketing leader needs to read: “Ignoring Multicultural Consumers Isn’t A Values Problem — It’s A Financial One.”

In it, Hernan makes the case that multicultural strategy isn’t a political talking point or a DEI checkbox — it’s the difference between brands that grow and brands that quietly fall behind. With U.S. Hispanics driving nearly 71% of total population growth, the brands treating this as a “nice to have” are making a financially risky bet.

This is exactly the kind of thinking that drives our Cultural Activation™ approach here at Tagliani Multicultural — moving brands beyond surface-level inclusion into strategies that actually perform.

Proud to have a leader who’s not just building an agency, but shaping the conversation around where marketing is headed. Forbes

Ignoring multicultural consumers—particularly U.S. Hispanics—is not a neutral business decision. It is a financially irresponsible one.​

06/23/2026

Great insights from our CEO Hernan Tagliani. Language is the channel. Culture is the strategy. Yet some brands are still getting it wrong during the FIFA World Cup

06/17/2026

Here is another incredible article that our CEO, Hernan Tagliani wrote!
"Spanish Audio, Wrong Faces: How Brands Are Blowing Their Hispanic Marketing Strategy" digs into one of the most common — and costly — mistakes brands make when trying to reach Hispanic consumers: treating multicultural marketing as a translation exercise instead of a cultural one. Dubbing an ad into Spanish or swapping in different talent isn't the same as building a strategy rooted in real cultural insight, and that gap is exactly where brands lose trust and market share.
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The FIFA World Cup 2026 is being played on American soil for the first time in 32 years. It is the largest sporting event in the world and, for the first time, it is happening in a country where nearly one in five residents is Hispanic.

06/09/2026

Another incredible collaboration from our CEO Hernan Tagliani to Forbes Agency Council "One of the most important conversations we have as agency leaders is the one about expectations — because the gap between what clients hope for and what's strategically achievable can make or break a partnership" Forbes

In fast-moving industries like marketing, PR and SEO, clients sometimes expect dramatic results without the necessary investment, timeline or infrastructure in place.

05/26/2026

We are proud to share that Hernán’s latest article is now live in the Orlando Business Journal — and it’s a must-read for every business leader navigating today’s rapidly changing landscape.

📖 “4 Ways AI Gives Companies a Competitive Advantage”

At Tagliani Multicultural, we believe that the brands winning tomorrow are the ones making smart, strategic investments today — in technology, in cultural intelligence, and in the people they serve.

Read the full article in the Orlando Business Journal and share it with your team:
🔗 https://www.bizjournals.com/orlando/news/2026/05/26/4-ways-ai-gives-companies-a-competitive-advantage.html

Businesses leveraging AI can accomplish more with the same headcount while compressing timelines and reducing operational costs.

05/14/2026

Here's another powerful piece from our CEO, Hernan Tagliani Most brands don't realize this, but their Hispanic marketing isn't failing because of bad creative or insufficient spend.

It's failing because of the framework.

Behavioral segmentation is a powerful tool. But it was never built to capture what actually drives Hispanic consumers to buy — and stay loyal.

It shows you what they do.
It doesn't show you why.

And with U.S. Hispanics, the "why" is everything.

Your media spend is working. Your reach numbers look great.