05/25/2026
Our Co-Founder, Michael Melen, spoke at SwaayHealth LIVE about the importance of optimizing content for the future of search — and why traditional SEO alone is no longer enough.
The conversation focused on how AI answer engines are changing the way patients discover healthcare providers online. While SEO was built for search algorithms, GEO (Generative Engine Optimization) is about making content understandable, trustworthy, and usable for AI systems.
AI doesn’t simply browse websites — it evaluates content and decides what’s worth citing.
One framework that stood out:
Observe → Decide → Act → Learn.
The takeaway: structure content clearly, focus on delivering answers, and create experiences designed for both people and AI.