05/21/2026
NOW IN FREEZERS NATIONWIDE — VFC partnered on the product naming, packaging design, and go-to-market direction for Steak-umm’s Stuff-Umms and Egg Rollz… products that feel exactly like something the convenience food maker should already offer.
The challenge was balancing nostalgia, convenience-store energy, and modern shelf impact without losing the weird little cultural charm that makes Steak-umm, um, Steak-umm!