05/22/2026
Search isn’t just evolving. It’s being rebuilt in real time. Google’s latest AI announcements could fundamentally change how brands get discovered online, forcing marketers to rethink everything from paid media to SEO strategy.
In our latest piece, Andy Biefel, VP, Director of Performance Media at Gatesman, shares his POV on what this shift means for advertisers and why brands need to start adapting now. Read more here: https://www.gatesmanagency.com/newsroom/google-search-announcements-may-ripple-across-entire-ad-industry