06/22/2026
Plot twist: the most effective ad campaign might not look like advertising at all. 👀 In our latest article, Stephanie Rizzo, Senior Account Executive of PR & Social Media, explores why influencer marketing has evolved from a social media tactic into a critical driver of discovery, trust and sales — and why the smartest brands are building creators into strategy from day one!
Read the full POV: https://www.gatesmanagency.com/newsroom/influencer-marketing-how-creators-drive-brand-discovery-trust-and-sales